Send us a text Want more high‑quality links without playing whack‑a‑mole with paid placements or low‑value directories? We walk through a strategy that flips the usual script: stop entering awards and start running them. By becoming the awarding body in your niche, you can earn relevant backlinks from major brands, spark press coverage, and build durable authority that search engines and AI assistants recognise. We begin with why links still matter, especially as ChatGPT, Gemini, Claude, and...
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Send us a text Want more high‑quality links without playing whack‑a‑mole with paid placements or low‑value directories? We walk through a strategy that flips the usual script: stop entering awards and start running them. By becoming the awarding body in your niche, you can earn relevant backlinks from major brands, spark press coverage, and build durable authority that search engines and AI assistants recognise. We begin with why links still matter, especially as ChatGPT, Gemini, Claude, and...
Entities Part 12 : Beyond Your Website: Building Off-Page Authority
SEO Is Not That Hard
13 minutes
2 weeks ago
Entities Part 12 : Beyond Your Website: Building Off-Page Authority
Send us a text Authority doesn’t live on your site alone—it’s earned in public, where other trusted names choose to cite, invite, and stand beside you. We wrap our entities series by moving beyond links-as-votes and into the richer world of entity association: the patterns of mentions, partnerships, and consistent identity signals that teach search engines and LLMs who you are and why you matter. We start by reframing off-page SEO for the semantic era. Links still help, but the deeper win is...
SEO Is Not That Hard
Send us a text Want more high‑quality links without playing whack‑a‑mole with paid placements or low‑value directories? We walk through a strategy that flips the usual script: stop entering awards and start running them. By becoming the awarding body in your niche, you can earn relevant backlinks from major brands, spark press coverage, and build durable authority that search engines and AI assistants recognise. We begin with why links still matter, especially as ChatGPT, Gemini, Claude, and...
