Send us a text What if one small, free tool could earn you more backlinks, leads, and trust than months of blogging? We dive into engineering as marketing, a strategy that turns lightweight, useful tools into link magnets and lead engines, especially powerful as AI search surfaces cited, authoritative resources. I walk through the core idea: build a free tool that solves a real problem right next to your product’s value. From HubSpot’s Website Grader to Ahrefs’ free Backlink Checker, we brea...
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Send us a text What if one small, free tool could earn you more backlinks, leads, and trust than months of blogging? We dive into engineering as marketing, a strategy that turns lightweight, useful tools into link magnets and lead engines, especially powerful as AI search surfaces cited, authoritative resources. I walk through the core idea: build a free tool that solves a real problem right next to your product’s value. From HubSpot’s Website Grader to Ahrefs’ free Backlink Checker, we brea...
Send us a text The search results page is no longer a tidy list of links—it’s a dynamic canvas where knowledge panels, rich snippets, featured snippets, and AI Overviews signal who Google trusts. We dig into how entities underpin every one of these features and why your real goal isn’t just ranking higher, but earning eligibility across the SERP. By treating features as an external readout of the knowledge graph, you can diagnose gaps in authority, spot competitor advantages, and plan content...
SEO Is Not That Hard
Send us a text What if one small, free tool could earn you more backlinks, leads, and trust than months of blogging? We dive into engineering as marketing, a strategy that turns lightweight, useful tools into link magnets and lead engines, especially powerful as AI search surfaces cited, authoritative resources. I walk through the core idea: build a free tool that solves a real problem right next to your product’s value. From HubSpot’s Website Grader to Ahrefs’ free Backlink Checker, we brea...
