Send us a text In this episode of Serve First, Sell Later Marketing, host Sylvia Garibaldi reveals the real engine behind steady, high-quality referrals: silent advocacy. These are the clients who talk about you in private conversations you’ll never see—because their experience with you was unforgettable. Sylvia outlines five key referral triggers and provides practical steps to integrate these into your practice, ensuring that your clients become your greatest advocates. A must-listen!...

Send us a text Ever wondered why your referrals aren’t pouring in despite your expertise? In this episode of the Serve First, Sell Later Marketing podcast, Sylvia Garibaldi, founder and CEO of SG and Associates, uncovers the surprising truth: it's all about trust, not skill. Learn why referrals hinge on making partners feel safe, discover the tiny signals that build or break trust, and get practical steps to skyrocket your referral network. Dive in to change your approach and consistently att...

Send us a text In Episode 101 of the Serve First, Sell Later Marketing podcast, Sylvia Garibaldi breaks down why your name — not your firm’s — is your most valuable asset. Sylvia makes a compelling case for why personal branding is more important than ever, discussing why clients hire individuals rather than firms and how a strong personal brand can provide career insurance in an ever-changing industry. She breaks down the steps to building your personal brand intentionally, offering pr...

Send us a text If you’ve ever shown up for your business — posting, recording, networking, nurturing relationships — and wondered if it’s making a difference… this episode is for you. In this special 100th episode, Sylvia Garibaldi, founder and CEO of SG and Associates, takes you behind the mic to share what these 100 episodes have taught her about consistency, visibility, and the quiet, often unseen work that builds momentum over time. Tune in for key takeaways on how clarity, focus, and aut...

Send us a text If you’re a lawyer, mediator or divorce professional posting on social media but still wondering why the leads or referrals aren’t showing up, this episode is your game-changer. In this episode, Sylvia Garibaldi, founder and CEO of SG and Associates, dives into how your LinkedIn company page followers are more than an audience — they can become strategic referral partners. You’ll discover how to identify those followers, reach out using smart DMs, create content that appeals to...

Send us a text In episode 98 of the Serve First, Sell Later Marketing Podcast, Sylvia Garibaldi emphasizes the importance of reconnecting with your existing network to grow your practice. She introduces a simple five-step reconnection process designed to maintain meaningful connections and create new opportunities organically. By leveraging existing relationships—your lowest hanging fruit—Sylvia demonstrates how professionals can see significant results without relying on new marketing strate...

Send us a text If your marketing feels hit or miss — you're posting, showing up, maybe even running webinars — but the results aren't there… It's not the algorithm. It's the message. In Episode 97, Sylvia Garibaldi breaks down why no marketing channel works without content and how your message is the real force behind every result you see. If you've ever said, “Social media doesn't bring me business,” this episode will change how you see content — not as extra work, but as the foundatio...

Send us a text Join Sylvia Garibaldi and guest Vance Morris in episode 96 of the Serve First, Sell Later Marketing Podcast as they dive into Disney-inspired strategies to wow your clients and set your professional practice apart from competitors. Learn how to create unforgettable client experiences, leverage the power of emotional connections, and take actionable steps to enhance your marketing and branding from the expert who spent a decade at Disney. Listen in for invaluable insights,...

Send us a text In episode 95 of the Serve First, Sell Later Marketing Podcast, Sylvia Garibaldi shares The Momentum Marketing Framework™, a proven 4-stage system she developed after coaching and training thousands of professionals. Discover how this process takes the guesswork out of growth and how to move from stop-and-start marketing to predictable growth by focusing on visibility, acceleration, authority assets, and consistency. You’ll walk away with clarity on where you are now, what’s ho...

Send us a text If you’ve ever wondered how to actually move from thinking about business development to doing it consistently without it feeling forced or salesy, this episode is your activator coaching session. Sylvia walks you through the habits of modern rainmakers—commit, connect, and create—and then shows you how to turn those into simple, repeatable actions that fit your rhythm, whether you’re a solo professional or leading a team. You’ll learn how to set goals you can stick to, build m...

Send us a text What if bringing in new clients wasn’t about being born a “rainmaker” but about building simple, repeatable habits? In this episode, we unpack groundbreaking research on the five business development personas and reveal why the activator consistently outperforms the rest. You’ll learn why activators thrive even in uncertain markets, how their habits boost revenue by up to 32%, and the three core practices that anyone can start applying right now. Whether you’re a solo professio...

Send us a text In Episode 92 of the Serve First, Sell Later Marketing podcast, host Sylvia Garibaldi discusses the diminishing power of referrals in the legal and mediation fields. She dives into how an impressive online presence is now crucial to converting referrals into actual clients. Learn actionable strategies on refining your digital footprint, including optimizing your website, generating compelling reviews, and using video and social media effectively. Don’t miss this roadmap to make...

Send us a text September isn’t just back-to-school season—it’s the perfect fresh start for your practice. In this episode, you’ll learn how to reconnect with your happiest clients in a way that feels authentic, thoughtfully reignite quiet contacts, and carve out a simple weekly “connection hour” that keeps your relationships strong all year long. If you’ve been waiting for the right time to follow up, build trust, and deepen connections, this is it. Tune in and make September your powerful re...

Send us a text Behind every polished courtroom scene or calm mediation table lies a reality few talk about—the messy, unglamorous truths of running your own practice. In this episode, Sylvia Garibaldi reveals four hard-hitting lessons every lawyer, mediator, and divorce professional needs to hear. If you’ve ever felt the weight of wearing every hat in your practice, this conversation will leave you with clarity, relief, and practical ways to reclaim your time, sanity, and growth. In this epis...

Send us a text If you’ve ever felt like social media is just shouting into the void, this episode is going to change the way you think about staying connected with clients and colleagues. In Episode 89 of the Serve First, Sell Later Marketing Podcast, Sylvia Garibaldi breaks down why newsletters are the most underrated marketing tool for lawyers, mediators, and divorce professionals. You’ll hear how a simple, well-crafted email newsletter can keep you top of mind with past clients, nurture re...

Send us a text Most professionals think building trust with referral partners takes years. It doesn’t. It takes a few intentional actions — done in the right order — in the first 10 days. In this episode of the Serve First, Sell Later Marketing Podcast, I share my 5-step fast-track for turning “nice to meet you” into “I’d send you my best client” without pushing, pitching, or waiting months for something to happen. You’ll learn how to give a quick-win resource that makes a referral partner lo...

Send us a text You’ve probably heard that the only way to grow your practice is to start building your own audience from scratch—great news: that’s not your only path. In this episode of the Serve First, Sell Later Marketing Podcast, we explore smarter, more efficient ways to stretch your reach without starting at zero. You’ll learn how to step onto existing stages where your ideal clients are already paying attention, approach hosts with pitches that feel helpful—not salesy—and turn th...

Send us a text Thinking about leaving litigation behind and stepping into mediation, arbitration, or collaborative law? In this episode, Sylvia Garibaldi shares exactly how to make that shift with clarity and confidence. You’ll hear how to reframe your identity, communicate your new direction, and build a brand that resonates. From social media strategies to referral relationship tips, this episode is packed with practical advice to help legal professionals grow a values-aligned, visible, and...

Send us a text Tired of feeling invisible online or stuck in a referral drought? In this episode, you'll learn why one well-executed webinar can change everything—even during the summer. Discover how to attract high-quality leads, build trust fast, and finally take control of your calendar. Whether you hate being on camera or think no one will show up—this is the episode you need to hear. No big list required. No fancy tech needed. Just a clear message and the courage to lead. Tune in and lea...

Send us a text Think you’re not the “marketing type”? In this episode, Sylvia Garibaldi calls out six common mindset myths that keep smart professionals stuck. She shows why success in business development is more about how you think than what you do—and how small shifts in mindset, habits, and perspective can lead to big results. Whether you’re introverted, short on time, or just tired of feeling salesy, this episode will help you reframe growth in a way that feels authentic and doable. Insi...