In this episode of the SGPT Marketing Podcast, George sits down with his wife and business partner Emily to unpack how they’ve scaled INTENT91 from a single SGPT gym to five locations. Together, they share the real lessons learned along the way - from people and processes to cash flow, leadership and building a business that doesn’t rely on the founders being in the weeds every day.

In this episode of the SGPT Marketing Podcast, co-founder George answers a question from his Instagram Q&A (@georgebranford): “How do you balance being a business owner, a dad, a husband - while still looking after yourself?” His answer? Build an infrastructure that removes you as the bottleneck. George explains how hiring a team, putting systems in place and letting the business operate without your constant involvement is the only real path to balance as a gym owner.

In this episode, Miles breaks down why INTENT91 temporarily turned off Meta Ads across several locations - what happened, what they learned and why strategically pausing ads can actually improve long-term results. From reactivation offers to email levers, offline channels and funnel refinement, Miles explains how to build a more resilient, multi-channel marketing system so you’re not solely dependent on paid ads to grow.

Miles and George share their top predictions for how SGPT gyms will need to adapt their marketing by 2026, covering niche messaging, content strategy, AI, ad spend and brand trust.

Miles sits down with Adam Wright, founder of The Barn Gym, to discuss his journey from personal trainer to multi-site gym owner. Adam shares how he scaled The Barn Gym from a single location to five gyms in just 12 months and reflects on the strategies, team-building and business decisions that made it possible. He also touches on his collaboration with HAMPER during this growth.

In this episode, Miles breaks down the one thing Meta still can’t do for you - and the single lever gym owners still have full control over today: your ad creatives. If you rely on “good enough” videos, outdated graphics or generic content, this episode is your wake-up call.

This week on the SGPT Marketing Podcast, Miles and George sit down with Luke Turner, owner of T2FIT and respected gym mentor, to unpack what it really takes to build and sustain a thriving fitness business. From sales and leadership to mentorship and mindset, Luke shares hard-earned lessons from years in the industry - offering actionable advice for every SGPT gym owner looking to level up.

In this episode, Miles and George break down the 10 biggest lessons they’ve learned from building and scaling a successful small group personal training gym. From early marketing and pricing strategies to hiring, systems and leadership - this episode delivers actionable insights and practical advice that SGPT owners can apply immediately to grow their gyms smarter and faster.

George and Miles sit down with Mark Fisher - founder of Mark Fisher Fitness and Business for Unicorns - to unpack how he built one of the world’s most unique and profitable gyms, and what it really takes to scale a business you love running.

Miles is back to break down part 2 of How to Create Effective CTA Ads. This time, it’s all about what happens after the click - using a solid CRM, producing strong testimonials, and being able to sell. Three essentials that turn ad spend into gym growth.

Jean-Claude Vacassin sits down to share his unmatched insights on building, scaling, and running high-performing gyms. From referrals and team management to AI, automation, and digital strategy, this episode explores the challenges, trade-offs, and strategies that separate good operators from great ones. A conversation full of perspective, practical takeaways, and the kind of wisdom only someone of JC’s caliber can deliver.

In this episode, Miles breaks down the single most important metric every SGPT gym owner needs to track when running Meta or Google Ad campaigns - cost per acquisition (CPA). He explains why judging campaigns purely on cost per lead can lead you astray, how to make smarter, data-driven decisions, and the simple framework Hamper uses across 60+ gyms to grow profitably month after month.

Miles returns to the mic to unpack one of the most important aspects of Meta advertising for SGPT gyms - call to action campaigns. He explains why they’re essential for generating consistent leads, the common mistakes gym owners make, and how to structure them so they actually convert.

George and Luke dive into real sales call scenarios and reveal the mindset shifts needed to sell SGPT memberships with confidence and integrity.

In this episode, George breaks down how to set the right price for your small group personal training memberships so your gym can thrive long-term. He explains where SGPT fits in the market compared to budget gyms, class-based models, and 1-1 personal training, and why undercharging will hold your business back. You’ll also learn practical strategies for increasing rates with confidence - from repositioning your value proposition to introducing new pricing for incoming members - so you can build a profitable, sustainable gym that gives you both freedom and financial security.

In this episode, George is joined by his wife and business partner, Emily, to reveal the most important hire you can make in your SGPT gym: an Executive Assistant. Emily shares how stepping into this role freed George to focus on sales, delivery, and culture - the tasks that actually grow the business. Together, they explain why an EA is often overlooked, how it accelerates growth, and why investing in this hire pays back many times over.

In this episode of the SGPT Marketing Podcast, George explains how to identify your brand message so it truly connects with prospects. He shows why gym owners often market to themselves instead of their audience, and how focusing on client frustrations - not features - is the key to attracting high-quality leads and growing your gym.

In this episode, George breaks down the exact roadmap to generating £600K in annual revenue from a single Small Group Personal Training (SGPT) gym. Drawing from his experience founding INTENT91 - now expanding to a fifth facility in just five years - he explains how simplicity, discipline, and data-led decision-making are key to scaling profitably. With just 150 members, 1 product, 12 sessions a month, a lean team (Founder, GM, 2 Coaches), and 3 core KPIs, George shows how any SGPT gym owner can build a thriving and sustainable business.

In this episode of the SGPT Marketing Podcast, Miles unpacks why building trust is the number one driver of long-term growth for small group personal training gyms. From testimonials and social proof to consistent value-driven content, you’ll learn the strategies that make prospects feel confident, connected, and ready to invest in your services. If you’re in a competitive area or struggling with low-quality leads, this episode shows you how trust becomes your biggest advantage.

In this episode, Miles breaks down why lead magnets aren’t just another marketing buzzword - they’re a proven way to build trust, grow your audience, and ultimately make more sales. You’ll learn what a lead magnet actually is, how to create one that attracts the right prospects for your SGPT business, and how to use them across ads, email, and organic content to stay top of mind in a competitive market.