What does it really mean to be net zero? In a world overflowing with climate claims, standards are becoming the new currency of trust, as they set technical definitions and create common ground. This week, we’re exploring something that could reshape how the world defines and delivers climate ambition: the new ISO net zero guidelines. Our guest is Noelia Garcia Nebra, head of sustainability at the International Organization for Standardization (ISO). ISO’s purpose is to bring credibility to...
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What does it really mean to be net zero? In a world overflowing with climate claims, standards are becoming the new currency of trust, as they set technical definitions and create common ground. This week, we’re exploring something that could reshape how the world defines and delivers climate ambition: the new ISO net zero guidelines. Our guest is Noelia Garcia Nebra, head of sustainability at the International Organization for Standardization (ISO). ISO’s purpose is to bring credibility to...
Facts, feelings, and the fight for climate reality with the Conscious Advertising Network
Shaken Not Burned
39 minutes
1 month ago
Facts, feelings, and the fight for climate reality with the Conscious Advertising Network
Every day we read new headlines about climate extremes, yet behind the noise lies a quieter, more corrosive threat: misinformation. In this week's episode of Shaken Not Burned, we explore why climate misinformation isn’t a communications issue or a social-media nuisance, but a systemic business risk that can destabilise economies, erode public trust, and undermine effective climate action. Our guest, Harriet Kingaby, co-chair of the Conscious Advertising Network, explains how misinformation s...
Shaken Not Burned
What does it really mean to be net zero? In a world overflowing with climate claims, standards are becoming the new currency of trust, as they set technical definitions and create common ground. This week, we’re exploring something that could reshape how the world defines and delivers climate ambition: the new ISO net zero guidelines. Our guest is Noelia Garcia Nebra, head of sustainability at the International Organization for Standardization (ISO). ISO’s purpose is to bring credibility to...
