Shaken Not Burned

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Shaken Not Burned

Felicia Jackson and Giulia Bottaro

96 episodes

1 day ago

Water scarcity is already one of the world’s biggest risks — so why do we treat long showers as inconsequential? In this episode of Shaken Not Burned, Felicia talks to Carly Hunt, head of strategic partnerships at Showerkap, about how everyday behaviour shapes water resilience. They explore why most water solutions overlook human habits, how behavioural nudges can cut water use without forcing change, and what early pilots in hotels and universities reveal about the power of small shifts. The...

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Water scarcity is already one of the world’s biggest risks — so why do we treat long showers as inconsequential? In this episode of Shaken Not Burned, Felicia talks to Carly Hunt, head of strategic partnerships at Showerkap, about how everyday behaviour shapes water resilience. They explore why most water solutions overlook human habits, how behavioural nudges can cut water use without forcing change, and what early pilots in hotels and universities reveal about the power of small shifts. The...

Show more...

Episodes (20/96)

Shaken Not Burned

Rethinking water use starts in the shower with Showerkap

Water scarcity is already one of the world’s biggest risks, so why do we treat long showers as inconsequential? In the UK alone, we send more than two billion litres of shower water down the drain every day. Water scarcity is already one of the world’s top systemic risks, yet most solutions still focus on infrastructure and regulation. This week on Shaken Not Burned, we explore a different lever: human behaviour. Felicia talks to Carly Hunt, head of strategic partnerships at Showerkap, about ...

3 weeks ago

33 minutes

Shaken Not Burned

The power of visuals in sustainability with Getty Images

We are a podcast, but we have to admit: images can speak more than words. A powerful visual can tell a story, evoke sensations, and even inspire action. And isn’t that an essential tool in communicating about climate and sustainability? Yet, for one reason or another, we resort to cliches: a polar bear on melting ice, a blue marble image, hands joining together over some greenery. Sure, they are cliches for a reason – but which are the alternatives, and how can they capture the attention of o...

4 weeks ago

42 minutes

Shaken Not Burned

Preventing PFAS pollution with Ship & Shore Environmental

PFAS, or forever chemicals, are one of the most urgent but misunderstood issues in environmental health. This group of nearly 15,000 man-made substances are used to make many products more durable or waterproof, but they don’t break down. Instead, they accumulate in our water, our soil and even our bodies. While we don’t yet have a full picture of their impacts, we know that they have been linked to health issues, such as increased risk of cancer and immune disorders. So, how do w...

1 month ago

44 minutes

Shaken Not Burned

Can blockchain solve the carbon markets' transparency woes? With KlimaDAO

Carbon markets are intended to be the backbone of climate finance – but they’re often criticised for being opaque, inefficient, and riddled with credibility issues. This week, Giulia talked to Alex Taylor, co-founder at KlimaDAO and Carbonmark, about the messy reality of the voluntary carbon markets, from opaque pricing, questionable credit quality, middlemen capturing most of the value, as well as why so many people doubt the whole system. KlimaDAO tried to use blockchain to make the m...

1 month ago

44 minutes

Shaken Not Burned

What lies beneath: the ocean’s hidden climate risk with Professor Callum Roberts

Europe talks a big game on marine protection but, beneath the surface, the picture is far more fragile. This week on Shaken Not Burned, Felicia speaks with Professor Callum Roberts, one of the world’s leading marine biologists and lead scientist on the Convex Seascape Survey. His research reveals a climate risk we almost never count: what happens to the carbon stored in our seabed when it’s torn up by trawling. The ocean floor is one of the planet’s largest natural carbon stores, lockin...

1 month ago

41 minutes

Shaken Not Burned

Making the invisible visible: how impact measurement drives decarbonisation with ClimatePoint

Let’s dive into a part of climate action that too often sits behind the scenes: the hard work of making impact measurable and decision-ready. Sustainability teams may spend years drowning in data, frameworks and reporting demands, yet businesses still struggle to answer the simplest question of all: what’s the best choice to make? This week, Felicia speaks to Nick Catania, co-founder of ClimatePoint, a company that is building bottom-up tools that trace impacts through the full life cycle of ...

1 month ago

43 minutes

Shaken Not Burned

The shape of trust: inside the new ISO net zero standard

What does it really mean to be net zero? In a world overflowing with climate claims, standards are becoming the new currency of trust, as they set technical definitions and create common ground. This week, we’re exploring something that could reshape how the world defines and delivers climate ambition: the new ISO net zero guidelines. Our guest is Noelia Garcia Nebra, head of sustainability at the International Organization for Standardization (ISO). ISO’s purpose is to bring credibility to...

2 months ago

46 minutes

Shaken Not Burned

COP30, connection and the courage to keep showing up with Impatience Earth

The Conference of the Parties, or COP30 this year in Brazil, can seem remote – bureaucratic, elite, hard to connect with. But it’s also one of the few spaces where solidarity can still take shape. The same is true of philanthropy: when it’s built on listening and trust, not hierarchy or control, it becomes a bridge between people and resources rather than another layer of power. This week's guest is Raysa França, climate justice educator and philanthropy advisory manager at Impatience E...

2 months ago

43 minutes

Shaken Not Burned

Storytelling and cultural nuance in climate action with Narratives

Working in sustainability means getting the story right. We may have crunched the numbers and estimated the risks of biodiversity loss in a certain area, or the opportunities arising from decarbonising a certain sector. But if we don’t communicate effectively with our stakeholders, there is a real risk that all of this effort will go to waste. This is particularly true when interacting with stakeholders requires navigating cultural differences. So how can storytelling help enable ...

2 months ago

30 minutes

Shaken Not Burned

Facts, feelings, and the fight for climate reality with the Conscious Advertising Network

Every day we read new headlines about climate extremes, yet behind the noise lies a quieter, more corrosive threat: misinformation. In this week's episode of Shaken Not Burned, we explore why climate misinformation isn’t a communications issue or a social-media nuisance, but a systemic business risk that can destabilise economies, erode public trust, and undermine effective climate action. Our guest, Harriet Kingaby, co-chair of the Conscious Advertising Network, explains how misinformation s...

2 months ago

39 minutes

Shaken Not Burned

The sustainability correction: hard truths for finance with Vlerick Business School

This week, we are talking about the turbulence surrounding ESG and sustainable finance. The question we’re exploring: is the backlash against ESG a crisis, or a necessary correction? Joining us is Professor Thanos Verousis, an economist and researcher on sustainable finance at Vlerick Business School. Together, we unpack why ESG is under fire, what went wrong, and how finance can evolve to meet the challenges of the 21st century. It is tempting to see ESG as the future of finance or to dismis...

3 months ago

41 minutes

Shaken Not Burned

Challenging the consumer products status quo with Asan

Think about the products you use every day at home. The hand soap. The cleaning spray. The sponge for the dishes. The face cream. The toothpaste. Why do you buy certain brands, with certain packaging and certain ingredients? Whether it's because they were the products of our childhood, or the advertising has convinced us, or the price is just too convenient, we may not spend much time questioning our purchase decisions. It feels like consumers are pushed towards disposable items t...

3 months ago

26 minutes

Shaken Not Burned

Responsible business with UN Global Compact Network UK

Is ESG really “dead,” or are we asking the wrong question? Perhaps, we should examine what it takes to run a truly responsible business in today’s high-risk environment. This week, Giulia is joined by Steve Kenzie, executive director of the UN Global Compact Network UK, to explore how the world’s largest corporate sustainability initiative is pushing companies beyond paper commitments and into real accountability. It is tempting to think that ESG acronyms, ratings, and disclosure framewo...

3 months ago

43 minutes

Shaken Not Burned

Season 5 trailer: building sustainability literacy

At the heart of Shaken Not Burned is sustainability literacy. But not in the sense of teaching acronyms or repeating headlines. What we mean is something bigger: the skills to understand how systems really work – and how to change them. The same skills that help you spot greenwash or untangle climate policy are the ones we all need to face today’s challenges: misinformation, polarisation, geopolitical shocks, even the cracks in democratic norms. Here’s the thing: we don’t need more theories t...

3 months ago

2 minutes

Shaken Not Burned

From Formula One to food aisles: Nick Wirth’s ROI-driven sustainability revolution

What does it take to scale real-world climate solutions fast? In this episode, we explore what happens when you treat climate action like an engineering challenge, not just a moral imperative. Joining us is Nick Wirth, aerodynamicist, engineer, and former Formula One team owner turned cleantech entrepreneur. Today, he’s applying high-performance engineering to supermarkets, trucks, and buildings through Wirth Research, saving clients energy costs and cutting emissions with every install...

5 months ago

1 hour 16 minutes

Shaken Not Burned

Guardrails for growth: business inside a finite system with Dr. Katherine Richardson

Let’s step out of the ESG echo chamber and into a much bigger conversation: what are the real limits of our planet and how close are we to crossing them? Life on Earth has remained stable for the last 12,000 years, but that stability is starting to unravel. It’s tempting to treat climate change, pollution, biodiversity loss, and land use as separate “issues,” each with their own strategy, timeline, and department. But that’s not how Earth works, and businesses that think that way are flying b...

5 months ago

48 minutes

Shaken Not Burned

Growing clean agriculture with Agronomics

From climate volatility to food insecurity and antibiotic resistance, the global food system is at a breaking point. Industrial agriculture contributes up to 25% of global emissions, drives biodiversity loss, and strains farmers with volatile prices and precarity. It’s clear we need to change how food is made, not just how it's consumed: one bold solution is clean agriculture. In this week’s episode, Felicia speaks with Jim Mellon, entrepreneur, investor, and executive chairman of Agron...

5 months ago

42 minutes

Shaken Not Burned

The rise of biodiversity markets with Bloom Labs

The world needs to plug a biodiversity finance gap worth $700 billion per year to effectively protect and restore nature, according to the United Nations. This issue is garnering more attention as sustainability efforts have evolved from reducing carbon emissions to protecting nature – moving from ‘do no harm’ to taking positive action. A turning point was the Kunming-Montreal Global Biodiversity Framework, to which most countries agreed in 2022, defining biodiversity commitments, pushing fo...

6 months ago

43 minutes

Shaken Not Burned

Doughnut economics with the London Doughnut Economy Coalition

There’s no denying that continuing to treat the natural world as we do will lead to ecological breakdown. We don’t seem to take into account how our consumption of natural resources affects the planet – which, ultimately, may stop providing those resources in the first place. UK economist Kate Raworth has developed a model, called doughnut economics, which provides an alternative system where humans can thrive without breaching planetary boundaries. In her landmark book, “Doughnut Econo...

6 months ago

39 minutes

Shaken Not Burned

Buildings and the energy transition with Lord Adair Turner

From heating and cooling to construction materials and power demand, buildings are responsible for up to a third of global emissions – but rarely get the political or media attention they deserve. This week, Felicia talks to Lord Adair Turner, chair of the Energy Transitions Commission, to explore why that needs to change now. We dig into why electrification is the only real path to decarbonising the built environment, and why heat pumps – not hydrogen – are the smarter, more efficient bet fo...

6 months ago

50 minutes