What does it really mean to be net zero? In a world overflowing with climate claims, standards are becoming the new currency of trust, as they set technical definitions and create common ground. This week, we’re exploring something that could reshape how the world defines and delivers climate ambition: the new ISO net zero guidelines. Our guest is Noelia Garcia Nebra, head of sustainability at the International Organization for Standardization (ISO). ISO’s purpose is to bring credibility to...
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What does it really mean to be net zero? In a world overflowing with climate claims, standards are becoming the new currency of trust, as they set technical definitions and create common ground. This week, we’re exploring something that could reshape how the world defines and delivers climate ambition: the new ISO net zero guidelines. Our guest is Noelia Garcia Nebra, head of sustainability at the International Organization for Standardization (ISO). ISO’s purpose is to bring credibility to...
Storytelling and cultural nuance in climate action with Narratives
Shaken Not Burned
30 minutes
1 month ago
Storytelling and cultural nuance in climate action with Narratives
Working in sustainability means getting the story right. We may have crunched the numbers and estimated the risks of biodiversity loss in a certain area, or the opportunities arising from decarbonising a certain sector. But if we don’t communicate effectively with our stakeholders, there is a real risk that all of this effort will go to waste. This is particularly true when interacting with stakeholders requires navigating cultural differences. So how can storytelling help enable ...
Shaken Not Burned
What does it really mean to be net zero? In a world overflowing with climate claims, standards are becoming the new currency of trust, as they set technical definitions and create common ground. This week, we’re exploring something that could reshape how the world defines and delivers climate ambition: the new ISO net zero guidelines. Our guest is Noelia Garcia Nebra, head of sustainability at the International Organization for Standardization (ISO). ISO’s purpose is to bring credibility to...
