What does it take to turn a market gap into a thriving business? In this episode of Shift and Thrive, Natalie Nathanson sits down with Haseeb Budhani, co-founder and CEO of Rafay Systems, to explore how he’s navigated multiple startups, scaled innovative technology, and adapted to the evolving demands of AI and Kubernetes infrastructure. From his early entrepreneurial lessons to building high-impact partnerships with NVIDIA, Accenture, and Dell, Haseeb shares actionable strategies for founder-led sales, shrinking sales cycles, and enabling customers to succeed faster. Whether you’re a tech founder, sales leader, or business strategist, you’ll come away with insights you can apply immediately to accelerate growth and strengthen your go-to-market approach.
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This show is sponsored by Magnetude Consulting, bringing you the thinking-Power of a Growth Consultancy and the Getting-It-Done Power of a full-service B2B Marketing Agency.
Learn more at: https://www.magnetudeconsulting.com