The future of your Shopify brand has nothing to do with better ads or bigger discounts. It has everything to do with who your customers believe they are. By 2030 loyalty will not mean points. It will mean identity. In this episode, we explore why the next generation of Shopify winners will build ecosystems, status layers, and belonging, not coupon ladders. You will learn how to design membership experiences people are proud to join and how to create emotional loyalty that no competitor can touch. If you want your Shopify brand to matter in the future, start here.

What if the real power of your Shopify subscription and membership program has nothing to do with your product and everything to do with human psychology? Membership doesn’t just automate revenue. It automates behavior. In this episode, we unpack why paid members spend 4 times more, why sunk cost fallacy creates irrational loyalty, and how habit loops drive long-term retention. If you want your Shopify customers to stay because they want to, not because they forgot to cancel, this episode will change how you think about membership.

The modern Shopify buyer is not ignoring you. They are drowning in noise. With 10,000 ads on average hitting them every day and endless product options, customers default to whatever is easiest, fastest, and most familiar.

The reason your Shopify customers are not loyal is because you’re rewarding the wrong behavior. Points and discounts were built for a world that no longer exists. Today’s buyers want emotion, recognition, surprise, and belonging. In this episode, we uncover why emotional loyalty outperforms transactional rewards, how brands like Chewy and Starbucks turn small moments into lifelong fans, and how Shopify businesses can build real advocacy without bribing customers. If you want customers who choose you proudly, not reluctantly, this is the episode to hear.

Here is a question most Shopify founders avoid. What if your marketing strategy is perfectly optimized for the wrong era of ecommerce? Most brands chase cheap CAC, tweak ads daily, and underinvest in the customers who already love them. The result is predictable. Growth stalls. Churn rises. Referrals disappear.

The real reason your Shopify subscription growth stalled has nothing to do with your product and everything to do with predictable human psychology. Most brands hit the same wall around six or seven cycles, watching customers cancel even when the product works perfectly. That is subscription fatigue.

What if the biggest retention problem in your Shopify business is not retention at all, but the customers you are acquiring in the first place? Most brands obsess over CAC and conversion, then panic when churn hits, never realizing the two are inseparable.

What if the reason your Shopify customers aren’t loyal has nothing to do with your service and everything to do with the status your brand fails to create?

What if your Shopify brand is not losing customers because of churn, but because you never designed something worth staying for in the first place?

What if I told you the future of Shopify success has nothing to do with discounts, funnels, or “crushing Q4”… and everything to do with psychology? In this episode we ”flipped the mics” and sit on the other side getting interviewed.  We unpacked what loyalty actually looks like in 2025 and beyond, why customers are less loyal than a distracted goldfish, why 76 percent of buyers expect personalization instantly, and why paid membership can 4x your revenue. If you run a Shopify business and you want to stop guessing how loyalty works, this episode will change the way you build your brand forever.

Your Shopify brand is losing subscribers that you could easily save and your cancellation page needs more help than your ads! In this Shopify podcast, I dive into cancellation flows with ProsperStack CEO Tony Sternberg and break down the tactics that consistently recover 25 to 40 percent of at-risk subscribers. If you care about retention or LTV, hit play.

Is your Shopify store built to convert or just look pretty? In this Shopify podcast, I sit down with Shogun’s new CEO Phill Moorman to uncover how A/B testing, personalization, and AI can unlock major conversion lifts. If you’re still relying on gut instincts instead of data, this episode will change how you optimize your store.

Shopify legend Mac King joins me to share how brands are thriving even in a slow economy. We dive into AI search hacks, why blogs are back, and how “taste” and first-party data can skyrocket your Shopify conversions. A must-listen Shopify podcast for anyone serious about smarter, faster growth.

It's time to try live video on your Shopify store! Forget overproduced videos with expensive talent. It turns out, an iPhone, a ring light, and a bit of authenticity can outperform your entire agency.Live shopping converts 25% higher than standard ecommerce pages and lifts average order value by 20%. While most Shopify stores are still arguing about button colors, the next wave of growth is literally happening... live. In this episode, I sit down with Claudiu Cioba, founder of Videowise, to unpack how live shopping is quietly becoming the biggest new Shopify sales channel. Key Take-aways Live shopping isn’t the “next big thing.” It’s already driving 25% higher conversion rates and 20% higher AOV for Shopify brands. You don’t need a studio, a film crew, or Spielberg. You need an iPhone and a pulse. Consistency wins: the best brands go live weekly and repurpose content across TikTok, Instagram, and their Shopify store. Authenticity beats polish. Customers buy from people, not production value. Most live shopping revenue happens after the show. Use replays, drip campaigns, and Klaviyo flows to keep selling long after you log off. Leverage ambassadors and influencers. Let them go live and sell for you. Their followers = your new customers. If you’re plateauing, live shopping is one of the fastest ways to add incremental revenue to your Shopify business. 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold Resources & Links Mentioned in the Show Videowise (Shoppable Video & Live Shopping): https://www.videowise.comShopify: https://www.shopify.comShopify Plus: https://www.shopify.com/plusKlaviyo Email Marketing: https://www.klaviyo.comBold Commerce Apps for Shopify: https://www.boldcommerce.com/shopify Special Offer for Shopify1Percent Listeners: Get 2 free live shopping shows with full support from Videowise. Just book a meeting at https://www.videowise.com and mention you heard about it on the Shopify1Percent Podcast.

Get an exclusive 30% OFF Omnisend for 3 MONTHS: https://shopify1percent.com/omnisendWhat if I told you your customers are better copywriters than you are? In this episode, I dig into how using the voice of your customer can increase Shopify conversions by up to 47% (according to MECLABS research). Most brands write copy that talks at customers instead of for them. I’ll show you how to flip that script and turn your homepage into a mirror that instantly builds trust and sells more. If you want to increase sales without spending another dollar on ads, this one’s for you. Key Take-aways: 🧠 Stop writing like a brand. Customers don’t care what you want to say; they care what they get.🪞 Your homepage isn’t a brochure—it’s a mirror. Show your customers themselves in your copy.📈 Using customer language can increase conversions by up to 47%.🗣️ Harvest real customer words from reviews, support tickets, and social comments.🤖 Use AI tools like ChatGPT to summarize review patterns and uncover your customers’ true value themes.💡 Write copy like your best customer just explained your product to a friend—that’s the real secret. 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold

I’ll say it. Most Shopify growth problems are math problems wearing marketing costumes. In this episode with Marc Rodill, we tear off the costume and fix the math. We talk Shopify conversion that still hovers in the low single digits for many stores, 65 to 70 percent of carts that get abandoned, and why retention improvements often drive more profit than top-of-funnel ad spend. If you run a Shopify store and like money, this is your episode. Expect simple moves that compound, international wins you can copy, and a “drunk uncle” usability test you’ll wish you tried sooner. Key Take-aways Focus on numbers over noise, start with profit, contribution margin, and cash conversion cycle Deaverage your data by cohort, product, and channel to find the actual profit drivers Align ads to landing pages and product detail pages so the promise matches the page Use the “drunk uncle test” to spot obvious friction in your Shopify buying journey Stack trust on every step, from ad to checkout, with proof, policies, and plain language Mine backend profit with post-purchase offers, reorders, and partnerships instead of only top-funnel spend Make international your easiest win, copy what already works and localize only what matters Speak in the customer’s words, use FAQs and objections to write copy that converts Build dashboards you’ll actually use, one KPI per view, and tie every metric to a decision Think in systems, not hacks, so small 1 percent improvements compound across your Shopify funnel 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold Resources & Links Mentioned in the Show Shopify: https://www.shopify.comShopify Markets: https://www.shopify.com/markets Meta Ads Manager: https://business.facebook.com/adsmanagerWalmart Marketplace: https://marketplace.walmart.comBold Commerce Apps: https://www.boldcommerce.com/shopify

If your Shopify store isn’t “agent ready,” you’re about to be invisible. I sat down with AI expert, Gavin McKew to dig into how AI shopping agents and Shopify’s new ChatGPT checkout will change discovery, pricing, and conversion, forever.

70% of Shopify orders come from guest checkouts, and those shoppers are worth 2–3x less than logged-in customers. In this episode, I sit down with Rohan Mahadevan, former PayPal exec and founder of Node, to explore how “Commerce 3.0” is transforming guest checkout into a frictionless, loyal, repeat-customer machine. If you run a Shopify store, you can’t afford to miss this one.

Too many Shopify merchants confuse “pretty” with “profitable.” In this episode, I sit down with Rafael Romis, author of The Anatomy of a Perfect Website, to uncover why flashy design often kills conversions and how subtle trust signals actually drive sales. If you’ve ever thought about a Shopify redesign, listen to this first—it might save your store (and your wallet).

Only 2% of emails are automations, yet they drive nearly 40% of revenue. In this episode of Shopify1Percent, I talk with Jimmy Kim, cofounder of Sendlane, about how Shopify merchants can unlock the power of email and SMS to boost retention, repeat orders, and customer lifetime value. If you’re serious about growing profitably on Shopify, this is an episode you can’t afford to skip.