Tara, Caroline and Allison dive into the intersection of fashion, interior design, and psychology. They discuss the concept of ego strength rooted in Freudian psychology and share their personal experiences of starting their businesses. The conversation explores how they dealt with initial insecurities, client interactions, and maturing into confident business owners. They also highlight the importance of communication, avoiding blame, and approaching conflicts with curiosity to foster better relationships professionally and personally. Topics 00:27 Casual Banter and Personal Anecdotes 02:11 Discussing Ego Strength in Design and Style 05:41 Starting and Growing a Business 06:37 Handling Difficult Conversations 08:22 Effective Communication Strategies 13:03 Conclusion and Farewell