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Building a Lasting Podcast Measurement System
In the final episode of Showmakers’ analytics series, Ed Barker of Studio 1878 discusses how to create a measurement system that endures leadership changes and budget reviews. He emphasizes the importance of turning data into a rhythm that the business understands and ensuring measurement becomes part of the working culture. Barker outlines the creation of a measurement stack, setting up a cadence, assigning ownership, and designing dashboards tailored for different audiences. He stresses the significance of incorporating feedback and institutionalizing the measurement system to future-proof it. Finally, Barker highlights the need for measurement to be a cultural pillar, driving better decisions and long-term success for brand podcasts.
Chapters
00:00 Introduction
00:19 The Importance of a Lasting Measurement System
01:40 Building Your Measurement Stack
02:51 Setting Up Cadence and Ownership
03:47 Creating Effective Dashboards
05:02 Feedback Loops and Continuous Improvement
05:56 Institutionalizing Your Measurement System
06:49 Leadership and Long-Term Value
07:46 Measurement as a Cultural Practice
08:27 Conclusion and Next Steps
Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive - and then a VC - Ed launched Studio 1878 in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎
A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story.
Contact
Web: www.1878.studio
Email: hello@1878.studio
Mobile: 425-520-3483
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