Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Designing a Resonate Show: The Blueprint for Show Design Success
In this episode, Ed Barker, founder of Studio 1878, explains why designing a show is crucial for creating a successful podcast. He differentiates between a podcast and a show and discusses the importance of having a clear, repeatable idea that builds audience trust and loyalty. Ed compares two companies' podcast strategies to illustrate the difference in outcomes when a show is well-designed versus simply producing content. He emphasizes the risks of replicating other successful formats without understanding their core value and guides marketing teams on how to strategically plan their podcasts from the ground up.
00:00 The Power of Podcasts for Brands
00:39 Starting with the Right Question
01:21 Podcast vs Show: Understanding the Difference
02:16 Example: Two Companies, Different Outcomes
03:24 Why Interviews Alone Aren't Enough
04:50 The Importance of a Central Idea
05:53 The Risk of Copying Successful Shows
06:49 Three Strategic Questions to Ask
08:22 Designing for the Return
08:50 Reducing Risk Through Upfront Design
09:51 Closing and Next Steps
Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive - and then a VC - Ed launched Studio 1878 in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎
A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story.
Contact
Web: www.1878.studio
Email: hello@1878.studio
Mobile: 425-520-3483
Hosted on Acast. See acast.com/privacy for more information.
Future Podcast Measurement
In the final episode of the Showmakers analytics series, Ed Barker from Studio 1878 explores the future of podcast measurement. He discusses the limitations of current metrics and predicts significant advancements in attribution, brand lift studies, and sentiment analysis using AI. Ed emphasizes the shift from mere data collection to actionable insights that enhance both internal and external brand storytelling. By focusing on audience emotion, brand trust, and improved integration with overall marketing strategies, this episode presents a vision where podcasts become a crucial part of a brand's intelligence system.
00:00 Introduction
00:22 The Current State of Podcast Measurement
01:17 The Future of Attribution
02:50 Smarter Brand Lift and Sentiment Analysis
03:59 Measurement as Brand Health Indicator
05:04 AI and Automation in Podcast Analytics
06:38 Internal Measurement and Employee Engagement
07:01 From Proving Value to Using Insights
08:45 The Next Five Years of Podcast Measurement
09:53 Closing Thoughts
Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive - and then a VC - Ed launched Studio 1878 in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎
A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story.
Contact
Web: www.1878.studio
Email: hello@1878.studio
Mobile: 425-520-3483
Hosted on Acast. See acast.com/privacy for more information.
Building a Lasting Podcast Measurement System
In the final episode of Showmakers’ analytics series, Ed Barker of Studio 1878 discusses how to create a measurement system that endures leadership changes and budget reviews. He emphasizes the importance of turning data into a rhythm that the business understands and ensuring measurement becomes part of the working culture. Barker outlines the creation of a measurement stack, setting up a cadence, assigning ownership, and designing dashboards tailored for different audiences. He stresses the significance of incorporating feedback and institutionalizing the measurement system to future-proof it. Finally, Barker highlights the need for measurement to be a cultural pillar, driving better decisions and long-term success for brand podcasts.
Chapters
00:00 Introduction
00:19 The Importance of a Lasting Measurement System
01:40 Building Your Measurement Stack
02:51 Setting Up Cadence and Ownership
03:47 Creating Effective Dashboards
05:02 Feedback Loops and Continuous Improvement
05:56 Institutionalizing Your Measurement System
06:49 Leadership and Long-Term Value
07:46 Measurement as a Cultural Practice
08:27 Conclusion and Next Steps
Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive - and then a VC - Ed launched Studio 1878 in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎
A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story.
Contact
Web: www.1878.studio
Email: hello@1878.studio
Mobile: 425-520-3483
Hosted on Acast. See acast.com/privacy for more information.
Balancing ROI and Creativity in Brand Podcasts
In this episode of Showmakers, Ed Barker from Studio 1878 discusses the tension between proving ROI and maintaining creativity in branded podcasts. Ed explains why ROI should not dominate the planning phase and how focusing too much on it can stifle creativity. He introduces the concept of ROI through financial, behavioral, and reputational lenses, emphasizing that true podcast success builds trust and familiarity over time. He advocates for thinking of a podcast as an ecosystem with inputs, outputs, and outcomes, and provides practical advice for presenting ROI to budget owners without sacrificing creative freedom. Ed concludes by affirming that a successful podcast is one that feels human and not just like another sales tool.
Chapters
00:00 Introduction to Showmakers
00:53 The ROI Dilemma in Branded Podcasts
02:10 Understanding Different Types of ROI
03:28 The Challenge of Attribution in Podcasts
04:23 Connecting Creativity to Commercial Outcomes
05:27 The Compounding ROI of Podcasts
06:20 Protecting Creativity in Podcasting
07:28 Reporting ROI Effectively
09:20 Key Conversations with Budget Owners
10:55 Conclusion and Next Steps
Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive - and then a VC - Ed launched Studio 1878 in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎
A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story.
Contact
Web: www.1878.studio
Email: hello@1878.studio
Mobile: 425-520-3483
Hosted on Acast. See acast.com/privacy for more information.
Beyond the Numbers: Turning Podcast Analytics into Actionable Insights
In this episode of Show Makers, Ed Barker, founder of Studio 1878, discusses the critical step of interpreting podcast analytics to drive creative and marketing decisions. He emphasizes moving beyond mere data collection to derive meaningful insights in three key areas: content, audience, and impact. Ed highlights the importance of understanding the narrative behind the numbers and offers practical tips on identifying patterns, assessing audience demographics, and measuring the real impact of your podcast. By connecting data to business activities and treating each episode as a test bed, you can turn analytics into actionable strategies that enhance your podcast's value and effectiveness. Ed also shares advice on presenting data to leadership in a compelling way and previews upcoming topics in the series on analytics and ROI.
Chapters
00:00 Introduction
00:45 Data Isn't the Story
01:27 Three Layers of Insight
03:06 Understanding Retention
04:16 Turning Insights Into Action
04:59 From Reporting to Learning
06:18 How to Report to Leadership
07:04 Closing Thoughts
Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive - and then a VC - Ed launched Studio 1878 in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎
A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story.
Contact
Web: www.1878.studio
Email: hello@1878.studio
Mobile: 425-520-3483
Hosted on Acast. See acast.com/privacy for more information.
Aligning Podcast Goals with Business Strategy
In this episode of Show Makers, Ed Barker from Studio 1878 discusses the importance of setting clear business-focused goals for branded podcasts. He explains common mistakes like chasing the wrong metrics and emphasizes designing podcast formats that align with specific business objectives, such as awareness, authority, engagement, and advocacy. Ed introduces a framework for measuring success across different horizons, ensuring that podcast efforts are tied to real business outcomes such as reputation, revenue enablement, and retention. He also shares insights on communicating podcast value to leadership and building a strategy that integrates seamlessly into the business growth model.
Chapters
00:00 Introduction
00:25 Launching Without Clear Goals
01:05 Chasing the Wrong Numbers
01:50 Start with the Business, Not the Show
02:31 Connecting Goals to Show Design
04:25 Intent-Metric-Message Framework
05:33 Three Horizons of Measurement
06:48 Aligning Strategy with Leadership
07:53 Setting Realistic Targets
08:40 The Pyramid of Purpose
09:19 Building Goals into Your Workflow
10:10 Wrap-Up and Next Steps
Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive - and then a VC - Ed launched Studio 1878 in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎
A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story.
Contact
Web: www.1878.studio
Email: hello@1878.studio
Mobile: 425-520-3483
Hosted on Acast. See acast.com/privacy for more information.
Measuring Podcast Success: Metrics That Truly Matter
In this episode of Showmakers, Ed Barker - founder of Studio 1878 - breaks down how to measure podcast success in ways that actually matter. Too often, brands treat podcast analytics like ad campaign data, chasing downloads and impressions that don’t reflect real impact. Ed explains why defining your why comes before defining your KPIs - and how to use metrics that align with your show’s purpose. You’ll learn which core health metrics to track (like completion rate, retention, and returning listeners), when to introduce advanced measures (like purchase attribution and brand lift), and how to tell a clear story with your data when reporting results to leadership. Ed also shares how often you should review metrics, why quarterly reviews reveal more meaningful trends, and how a data-driven narrative can help secure long-term buy-in for your podcast.
Next episode: How to Turn Your Podcast Into a Content Engine - extending your show’s reach without losing story integrity.
Chapters
00:00 - Introduction: Measuring Podcast Success
00:46 -The Problem with Traditional Podcast Metrics
01:42 - Define Your Why Before Your KPIs
02:25 - Core Health Metrics That Matter
03:52 - Advanced Metrics for Mature Shows
06:06 - Turning Data Into a Story
07:13 - Measurement Cadence
07:47 - Wrap-Up & Next Episode Preview
Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive - and then a VC - Ed launched Studio 1878 in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎
A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story.
Contact
Web: www.1878.studio
Email: hello@1878.studio
Mobile: 425-520-3483
Hosted on Acast. See acast.com/privacy for more information.
Building Listener Loyalty in Brand Podcasts
In this episode of Showmakers, Ed Barker from Studio 1878 discusses the importance of building deep engagement and loyalty in branded podcasts rather than just chasing reach or vanity metrics like downloads and followers. Ed explains how loyalty, consistency, and respecting your audience's time are key to creating a podcast that listeners return to regularly. He emphasizes the value of designing episodes to reward listeners, involving internal audiences, creating habits, encouraging participation, and leveraging other marketing channels for a two-way dialogue. Finally, he highlights the importance of focusing on listener loyalty to naturally drive growth and build meaningful connections.
00:00 Introduction
00:33 Building Listener Loyalty
02:05 Designing Valuable Episodes
02:53 Nurturing Internal Audiences
03:29 Creating Habit-Forming Shows
04:10 Encouraging Audience Participation
04:37 Utilizing Signature Segments
05:31 Integrating with Other Marketing Channels
06:16 Common Mistakes in Podcast Growth
06:52 Final Thoughts on Loyalty
07:20 Preview of Next Episode
Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive (and then a VC), Ed launched Studio 1878 (www.1878.studio) in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎
A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story. 😈
Hosted on Acast. See acast.com/privacy for more information.
Redefining Podcast Distribution: Building Reach and Reputation
In this episode of Showmakers, Ed Barker from Studio 1878 emphasizes the importance of effective podcast distribution. He explains that distribution goes beyond simply uploading to platforms like Spotify and highlights the concept of 'audience design' which involves targeting where listeners already spend their attention. Ed also discusses the multi-layered approach to distribution, integrating podcasts into overall brand campaigns, leveraging guests and team members as micro distribution channels, and measuring the real influence of a podcast. He concludes by underscoring the importance of reactivating and resurfacing archived content to maintain relevant brand assets.
00:00 Introduction to Podcast Distribution
00:38 Understanding Distribution as Brand Architecture
01:33 The Shift in Multi-Platform Discovery
02:14 Integrating Distribution into Campaign Planning
02:52 Leveraging People as Distribution Channels
03:33 Measuring Podcast Influence Beyond Downloads
04:16 Reactivating Your Podcast Archive
04:53 Conclusion and Final Thoughts
Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive (and then a VC), Ed launched Studio 1878 (www.1878.studio) in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎
A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story. 😈
Hosted on Acast. See acast.com/privacy for more information.
From Raw Talk to Brand Narrative
In this episode of Showmakers, Ed Barker from Studio 1878 explores the crucial role of editing in corporate podcasting. Rather than just trimming and adding music, editing transforms raw conversations into a narrative that mirrors your brand's intelligence, empathy, and perspective. Ed discusses how emotional architecture, pacing, and narrative structure can enhance the story, making it more impactful and authentic. By treating editing as a form of authorship and reputation management, brands can craft podcasts that not only sound good but also reflect their identity and values.
00:00 Introduction
00:22 Editing as Strategy
01:08 Emotional Architecture
01:54 Editing as Reputation Management
02:43 Reordering for Clarity
03:29 Sound as Brand Identity
03:55 Protecting the Host's Humanity
04:43 Closing Thoughts & Next Episode
Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive (and then a VC), Ed launched Studio 1878 (www.1878.studio) in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎
A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story. 😈
Hosted on Acast. See acast.com/privacy for more information.
Keeping Your Solo Podcast Energy High
In this episode of Showmakers, Ed Barker from Studio 1878 shares practical tips on maintaining high energy levels while recording solo podcast episodes. Ed discusses the importance of visualizing a real listener, recording while standing, using a bullet point script, varying your pacing, and breaking content into segments. He emphasizes the power of storytelling and advises recording in short bursts to keep energy high. Ed wraps up by highlighting the value solo episodes bring in building intimacy and trust with listeners.
00:00 Introduction
00:22 Why Solo Energy Matters
01:10 Tip 1: Picture a Real Listener
01:41 Tip 2: Stand Up and Move
02:14 Tip 3: Script Smart
02:58 Tip 4: Vary Your Pacing
03:53 Tip 5: Break Into Segments
04:21 Tip 6: Include Real Stories
04:59 Tip 7: Record in Bursts
05:28 Closing Thoughts
Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive (and then a VC), Ed launched Studio 1878 (www.1878.studio) in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎
A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story. 😈
Hosted on Acast. See acast.com/privacy for more information.
How to Make Storytelling a Habit: Enhancing Your Podcast Consistently
In the final episode of Showmakers' five-part miniseries on storytelling, Ed Barker from Studio 1878 explores the importance of making storytelling a consistent habit in podcast creation. Ed emphasizes that without intentional storytelling, podcasts can become dull and forgettable. He offers actionable tips on embedding storytelling into every stage of the podcast process—from planning and recording to editing and promoting. Ed also encourages podcasters to review their previous work with a storytelling lens and consider storytelling as a continuous practice. This episode concludes with a recap of the mini-series and an invitation for further support and collaboration.
00:00 Introduction
00:43 The Importance of Intentional Storytelling
01:19 Starting with Story in Episode Prep
02:14 Developing Story Radar
02:53 Storytelling in the Edit
03:13 Building a Storytelling Culture
04:21 Storytelling as a Practice
05:12 Series Recap
06:21 Closing and Next Episode Preview
Hosted on Acast. See acast.com/privacy for more information.
Shaping Stories Through Editing: Techniques for Narrative Podcasting
In this episode of Showmakers, Ed Barker from Studio 1878 explores the art of editing and highlights the importance of narrative shaping in post-production. Ed emphasizes that editing is more than just cutting audio; it's about uncovering and structuring the story within the conversation. He offers practical tips for both DIY editors and those working with editors, including identifying the story arc, removing non-essential dialogue, and reordering content for better impact. He also stresses the value of human moments and encourages editors to develop their unique style. This episode is geared towards ensuring that every podcast episode tells a compelling, well-structured story.
00:00 Introduction
00:44 The Purpose of Editing
01:25 Finding the Story Arc
02:06 Being Flexible with Content
02:27 Removing Verbal Scaffolding
03:22 Reordering Content
04:00 Rhythm and Flow
04:43 Working with Editors
05:37 Developing Your Style
06:18 Closing and Next Episode Preview
Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive (and then a VC), Ed launched Studio 1878 (www.1878.studio) in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎
A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story. 😈
Hosted on Acast. See acast.com/privacy for more information.
Mastering Storytelling: Listening for Key Moments in Your Podcast
In this episode of Showmakers, Ed Barker from Studio 1878 dives into the essentials of recording for storytelling in podcasts. He explains how key moments such as changes, emotions, details, stakes, and surprises can transform an okay episode into a great one. Ed shares tips for hosts and producers alike on how to identify and leverage these storytelling elements while recording, making the final edit sharper and more engaging. Tune in to learn how to make your episodes memorable and authentic by capturing the raw material for your story arc in real-time.
00:00 Introduction
00:21 The Importance of Live Recording
01:01 What to Listen For: Change
02:09 Capturing Emotion
03:18 The Power of Detail
04:01 Understanding Stakes
04:56 The Element of Surprise
05:39 Solo Episode Tips
06:41 The Role of Silence
08:00 Closing Thoughts
Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive (and then a VC), Ed launched Studio 1878 (www.1878.studio) in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎
A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story. 😈
Hosted on Acast. See acast.com/privacy for more information.
Unlocking Story Shapes in Podcasting: Practical Applications
In this episode of Showmakers, Ed Barker, founder of Studio 1878, continues his storytelling series by exploring practical ways to use storytelling in podcasting. He introduces various 'story shapes' such as the hero's journey, before-after-bridge, the mountain, list with a twist, and spark and expansion. Ed explains how these narrative structures can help make podcast episodes more engaging, structured, and memorable. He also discusses how to choose the right shape for your content and emphasizes the importance of intention and repetition in creating a polished podcast. Whether you're developing a new podcast or refining existing content, Ed offers tips to incorporate these story shapes effectively.
00:00 Introduction
01:32 Hero's Journey
02:33 Before-After-Bridge
03:13 The Mountain
03:54 List with a Twist
04:33 Spark and Expansion
05:12 Choosing the Right Shape
05:57 Repetition and Recognition
06:23 Conclusion
Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive (and then a VC), Ed launched Studio 1878 (www.1878.studio) in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎
A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story. 😈
Hosted on Acast. See acast.com/privacy for more information.
The Power of Storytelling in Podcasting
Ed Barker from Studio 1878 kicks off a five-part series on storytelling, focusing on its critical role in making podcasts successful. In this episode of Showmakers, Ed explains why storytelling works, especially in a business context. He discusses the importance of making storytelling practical and concrete, rather than vague or cliché. Ed highlights how stories help people understand and feel connected to the content, making them essential in podcasting. He also provides a preview of the upcoming episodes, which will cover different types of story structures, how to find story moments during recording, shaping stories in the edit, and making storytelling a consistent part of the creative process. Ed emphasizes that storytelling is the engine of a compelling podcast and invites listeners to consider the stories they are telling in their own shows.
00:00 Introduction to Show Makers
00:48 The Power of Storytelling in Business
01:37 The Emotional Impact of Stories
02:56 Structuring Your Story
03:34 Practical Storytelling Examples
04:17 Upcoming Episodes Preview
04:58 Final Thoughts on Storytelling
05:39 Sign-Off
Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive (and then a VC), Ed launched Studio 1878 in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎
A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story. 😈
Hosted on Acast. See acast.com/privacy for more information.
Mastering Your Podcast Intro and Outro
In this episode of Show Makers, Ed Barker from Studio 1878 discusses the crucial elements of creating effective podcast intros and outros. Ed emphasizes the importance of making a strong first impression within the first 30 seconds and outlines the key components of a compelling intro: stating the show's name, clarifying the target audience, and maintaining a consistent yet engaging structure. He also delves into the significance of music selection for branding purposes. The outro is highlighted as a valuable opportunity to reinforce the episode's content and encourage audience action, such as subscribing or sharing. Throughout, Ed advises on simplicity, consistency, and staying on brand. The episode concludes with a teaser for an upcoming series on storytelling in podcasting and an invitation for listeners to reach out for personalized podcast development assistance.
00:00 Introduction
00:37 Let's Start With The Intro
01:13 So What Makes a Good Intro?
02:14 Let's Talk About Music for a Second
03:04 Now Let's Talk About Outros
03:51 Keep it Tight, Keep it Repeatable
04:19 In The Spirit of Eating My Own Dogfood
Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive (and then a VC), Ed launched Studio 1878 in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎
A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story. 😈
Hosted on Acast. See acast.com/privacy for more information.
In this episode of Showmakers, host Ed Barker, founder of Studio 1878, talks about the intricacies of conducting stellar podcast interviews. Touching on everything from preparation to execution, Ed offers valuable advice on making guests sound confident and engaging. Key points include the importance of thorough research, the utility of pre-calls, technical preparations, and the art of active listening. Listeners will learn the nuances of asking open-ended questions, managing the flow of conversation, and maintaining an engaging dialogue
00:00 Introduction
00:40 Interviewing is a Skill
01:31 Great interviews Start with good prep
02:37 Do The Tech Check
03:32 In the Interview, Start Warm
04:15 Remember to Make Space for Your Guest
05:06 And if They Go Off Track ...
06:02 Remember Your're Goal is to Make Them Sound Great
06:31 Get It Right, Your Audience Will Talk Away With Something
Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive (and then a VC), Ed launched Studio 1878 in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎
A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story. 😈
Hosted on Acast. See acast.com/privacy for more information.
In this episode of Showmakers, Ed Barker from Studio 1878 dives into the benefits and drawbacks of scripting your podcast. Learn about the three levels of podcast scripting - fully scripted, bullet points, and off the cuff - and discover when each approach might be best for your show. Ed also discusses how scripting can aid in focus, brand voice consistency, and accessibility, as well as the potential downsides like sounding flat and lacking spontaneity in interviews. Get tips on finding the right balance between structured content and natural conversation, and hear why practice makes perfect. Tune in to determine the best scripting strategy for your podcast!
00:00 Introduction
00:29 What is podcast scripting?
01:16 Benefits of scripting
02:24 Disadvantages of scripting
03:30 Finding the right balance
04:11 Final recommendations
04:33 Next episode preview and outro
Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive (and then a VC), Ed launched Studio 1878 in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎
A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story. 😈
Hosted on Acast. See acast.com/privacy for more information.
In this episode of Showmakers, Ed Barker, the founder of Studio 1878, discusses the vital aspects of podcast editing. Learn the purposes of editing and the key elements you should cut, including technical issues, verbal clutter, and structural fatigue. Ed also explains the importance of maintaining authenticity by keeping natural pauses, genuine reactions, and the host's personality. Discover how consistent editing shapes your brand voice and ensures a seamless experience for your listeners. Stay tuned for the next episode on sound design, and connect directly with Ed for personalized podcast advice.
00:00 Introduction - Making the Best Possible Podcast
01:23 What to Cut - Technical Issues, Verbal Clutter, and Structural Problems
02:20 What to Keep - Natural Elements and Personality
03:09 Editing Style - Developing Your Brand Voice
04:48 Conclusion - Next Steps
Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive (and then a VC), Ed launched Studio 1878 in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎
A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story. 😈
Hosted on Acast. See acast.com/privacy for more information.