Setting Goals That Align

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Showmakers: your guide to brand podcasting

Studio 1878

30 episodes

1 week ago

Showmakers is your fast track to creating podcasts people actually love. In concise, actionable 10-minute episodes, host Ed Barker unpacks proven strategies for marketers, founders, business leaders, and creatives aiming to launch, scale, or fine-tune their podcast. No fluff, no filler - just expert insights on growth, formats, gear, distribution, monetization, and more. Showmakers is the podcast for ambitious creators who want real results, one idea at a time.

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Hosted on Acast. See acast.com/privacy for more information.

Setting Goals That Align

Showmakers: your guide to brand podcasting

11 minutes 15 seconds

2 weeks ago

Setting Goals That Align

Aligning Podcast Goals with Business Strategy

In this episode of Show Makers, Ed Barker from Studio 1878 discusses the importance of setting clear business-focused goals for branded podcasts. He explains common mistakes like chasing the wrong metrics and emphasizes designing podcast formats that align with specific business objectives, such as awareness, authority, engagement, and advocacy. Ed introduces a framework for measuring success across different horizons, ensuring that podcast efforts are tied to real business outcomes such as reputation, revenue enablement, and retention. He also shares insights on communicating podcast value to leadership and building a strategy that integrates seamlessly into the business growth model.

Chapters

00:00 Introduction

00:25 Launching Without Clear Goals

01:05 Chasing the Wrong Numbers

01:50 Start with the Business, Not the Show

02:31 Connecting Goals to Show Design

04:25 Intent-Metric-Message Framework

05:33 Three Horizons of Measurement

06:48 Aligning Strategy with Leadership

07:53 Setting Realistic Targets

08:40 The Pyramid of Purpose

09:19 Building Goals into Your Workflow

10:10 Wrap-Up and Next Steps

About Your Host

Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive - and then a VC - Ed launched Studio 1878 in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎

Studio 1878

A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story.

Contact

Web: www.1878.studio

Email: hello@1878.studio

Mobile: 425-520-3483

Hosted on Acast. See acast.com/privacy for more information.