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Hosted on Acast. See acast.com/privacy for more information.
Beyond the Numbers: Turning Podcast Analytics into Actionable Insights
In this episode of Show Makers, Ed Barker, founder of Studio 1878, discusses the critical step of interpreting podcast analytics to drive creative and marketing decisions. He emphasizes moving beyond mere data collection to derive meaningful insights in three key areas: content, audience, and impact. Ed highlights the importance of understanding the narrative behind the numbers and offers practical tips on identifying patterns, assessing audience demographics, and measuring the real impact of your podcast. By connecting data to business activities and treating each episode as a test bed, you can turn analytics into actionable strategies that enhance your podcast's value and effectiveness. Ed also shares advice on presenting data to leadership in a compelling way and previews upcoming topics in the series on analytics and ROI.
Chapters
00:00 Introduction
00:45 Data Isn't the Story
01:27 Three Layers of Insight
03:06 Understanding Retention
04:16 Turning Insights Into Action
04:59 From Reporting to Learning
06:18 How to Report to Leadership
07:04 Closing Thoughts
Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive - and then a VC - Ed launched Studio 1878 in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎
A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story.
Contact
Web: www.1878.studio
Email: hello@1878.studio
Mobile: 425-520-3483
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