In the architectural profession, few topics create more confusion, fear, and silence than this one: “Architects must not advertise.” For decades, this statement has shaped how architects behave, show up, communicate, and even define their own professional identity. But in today’s digital world—where clients discover projects online, trust is built on visibility, and influence flows through understanding—the refusal to be seen has quietly damaged the profession more than we admit. In this deep...
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