Branding doesn’t have to be complicated or expensive. Some of the most powerful tools I use inside my agency (for my own brand and for client projects) are free or ridiculously affordable. And when you know how to use them strategically, they’ll make everything from marketing to client experience so much easier. In this episode, I’m breaking down my five favorite brand strategy tools, how I use them every day in my business, and how you can put them to work whether you’re DIYing your brand or...