Brand strategy doesn’t just help your designer. It impacts everyone you hire in your business. In this compilation episode of the Six Figure Brand® podcast, I asked Liz Strong (OBM for creatives), Samantha Burmeister (copywriter), Brittany Herzberg (SEO expert), Kira Goff (brand photographer), Megan Phillips (Instagram strategist), and Heather Aaron (Meta ads strategist) one core question: How does brand strategy help you do your job better? From systems and client experience to copy, S...

If you’ve ever wondered how the heck you’re supposed to choose a business coach or if business coaching is even worth the investment, this episode is for you. I’m joined by my longtime coach and friend, Eryn Morgan. Eryn is a business coach for brand, web, and graphic designers. We’re pulling back the curtain on the coaching industry, talking honestly about red flags, what actually matters when you’re investing in support, and how to find a coach who can help you grow a sustainable onli...

At some point in your online business, you’re going to run into a client situation that… just doesn’t work. Maybe you need to fire a client. Maybe a client fires you. Or maybe you both realize it’s not a fit and decide to walk away. None of those moments feel good, but they also don’t mean you’re bad at what you do or that your business is failing. They’re often where your strongest lessons around boundaries, ideal clients, and client experience are forged. In this episode, I’m sharing three ...

We’ve all wanted fast results. It’s human nature. And the online business world doesn’t make it any easier, with endless promises of six-figure launches and overnight success stories. But here’s the truth: when you build your business for speed instead of stability, it eventually breaks. In this episode, I’m sharing why the ability to delay gratification might just be your biggest business advantage. From the classic Marshmallow Experiment to lessons from brands like Apple and Nike, we’ll unp...

Branding isn’t just your logo or your color palette. It’s the entire experience someone has with your business. From visuals and messaging to positioning and client experience, every piece of your brand should work together to drive your business goals forward. In this episode, I’m breaking down exactly how a strategic brand can make you more money... with data to back it up. A Forbes study found that consistent branding across platforms can increase revenue by up to 23%, and I’ve seen those ...

Creativity isn’t always the flex you think it is. In this episode, I’m sharing the backstory of how I went from an “almost-art-student” who didn’t get into her dream design program to a brand strategist who now builds creative, strategic, profitable brands for online business owners. We’re unpacking the difference between art and design, why “being more creative” doesn’t always make you a better designer, and what actually makes branding work. If you’ve ever wondered why your “pretty” brand o...

Inflation is real, and it’s hitting our businesses from every angle: software, team, taxes, supplies. If costs rise 4–7%+ year over year but your rates stay flat, something’s got to give... and it's usually your profit, your sanity, or your client experience. Raising your prices as an online business owner is necessary and good, when you do it the right way. In this episode, I'm unpacking what we can learn from recent price hikes across the online business world (Canva, Honeybook, Kit, ...

Military spouse business owners, this one’s for you. If you’ve ever tried to keep your business running while your entire life is packed into boxes during a PCS, you already know it’s not easy. Yes, having an online business is incredibly portable (and that’s a huge blessing when you have to relocate often), but that doesn’t mean it’s simple. From disrupted routines and lost childcare to staying visible in your business while you’re still figuring out where the grocery store is, moving as a m...

Automations are more than just a way to "save time and make more sales". When used right, they help us create a client experience that feels personal even at scale. In this episode, tech expert and Kajabi specialist Nadiia Solo shares her journey from blackjack dealer to online business pro, and breaks down exactly how to use Kajabi and Zapier to streamline your marketing, onboarding, and offers without drowning in busywork. 👉 In This Episode, You’ll Learn: How Nadiia went from the casi...

Branding doesn’t have to be complicated or expensive. Some of the most powerful tools I use inside my agency (for my own brand and for client projects) are free or ridiculously affordable. And when you know how to use them strategically, they’ll make everything from marketing to client experience so much easier. In this episode, I’m breaking down my five favorite brand strategy tools, how I use them every day in my business, and how you can put them to work whether you’re DIYing your brand or...

Leaving your 9–5 to run your own business full time is exciting, freeing, and something to be proud of. It’s also emotional, chaotic, and sometimes a little lonely. No one really prepares you for what it feels like to walk away from the "stability" of a corporate job and step into entrepreneurship full time. In this episode, I’m sharing the four things that caught me completely off guard after I left my full time job, plus the lessons I wish I’d known back in 2018. Whether you’re ...

Running a business means making hundreds of decisions every single day, and it’s exhausting. From pricing your offers to writing captions to tweaking your website, it’s easy to get stuck in overthinking mode and burn out before you’ve even made progress. But here’s the good news: a strong brand strategy can act like a “meal plan” for your business. It won’t remove every decision, but it will make each one easier, faster, and more aligned. In this episode, I’m breaking down how brand strategy ...

Burnout is one of those things that most creative entrepreneurs will face at some point, and I’ve lived through it more than once. From migraines and anxiety in my corporate days to drowning in client work and not even noticing that I'd hit my first $10K month, burnout has shown up in different ways throughout my career. In this episode, I'm getting raw and real about my my personal journey with burnout including how it crept in, how I finally recognized it for what it was, and the lessons I ...

Rebranding your business can feel like the most exciting fresh start. New colors, logos, fonts, photos, and a beautiful new website... it's the start of a whole new chapter! But here’s the truth: visuals alone won’t fix your business. A strong rebrand starts with strategy. If you skip the foundational work, you’ll end up frustrated, out thousands of dollars, and ready to rebrand all over again in a year or less. In this episode, I’m sharing the four things you need to do before you rebrand so...

Rebrands aren’t just about pretty new logos or swapping out colors. They’re about aligning your business with who you are, the clients you serve, and the direction you’re headed. In this episode, I’m pulling back the curtain on every single rebrand and refresh I’ve done since I started my business in 2016. From my duct-taped freelancer days, to switching business names, to multiple full visual overhauls, and even the tiny refreshes that made all the difference. I’m sharing the good, the bad, ...

Feeling the itch to rebrand? You’re not alone. But a new logo, color palette, or website isn’t always the answer. In this episode, I’m breaking down five common scenarios where rebranding might seem like the right move, but could actually hurt your business (and your wallet). I’ll walk you through why that urge comes up, what the real problem might be, and what to focus on instead to get your business back on track. Whether you’re bored of your visuals, feeling external pressure to “level up,...

What do motherhood, social media, and business growth have in common? A lot, actually. In this episode, I’m joined by my friend and go-to social media expert Megan Phillips. Megan is a mom of three and a social media manager who helps service-based businesses show up consistently online without losing their sanity. We’re getting into her unique journey into motherhood, how that shaped the way she runs her business, and the behind-the-scenes of what it actually looks like to hire social ...

Brand values might sound like one of those fluffy branding exercises you can skip, but if you're an online service provider, they’re actually one of the most powerful tools you have. When used intentionally, your values shape your brand voice, client experience, marketing, decision-making, and more. But when they’re vague, copy-pasted from a competitor, or just collecting dust on your website? That’s when your brand starts to feel out of alignment. In this episode, we’re diving deep into the ...

Two babies. Two maternity leaves. And somehow… a stronger, more sustainable business on the other side. In this episode, I’m giving you a behind-the-scenes look at how stepping away from my business (twice) reshaped the way I lead, work, and grow. From what I got right to what I totally missed the first time around, I’m sharing what these seasons taught me about building a business that can run without me and why it matters for every entrepreneur, whether you’re a parent or not. 👉 In This Epi...

Forget funnels. Forget fancy ads. The most effective marketing strategy I’ve ever used? Taking really good care of my clients. In this episode, I’m sharing how building an exceptional client experience has generated consistent referrals, repeat clients, and organic buzz for my business, and how you can do the same. No burnout, no endless marketing hamster wheel, just thoughtful systems, elevated delivery, and a little bit of intention. 👉 In This Episode, You’ll Learn: Why client experience is...