Creativity isn’t always the flex you think it is. In this episode, I’m sharing the backstory of how I went from an “almost-art-student” who didn’t get into her dream design program to a brand strategist who now builds creative, strategic, profitable brands for online business owners. We’re unpacking the difference between art and design, why “being more creative” doesn’t always make you a better designer, and what actually makes branding work. If you’ve ever wondered why your “pretty” brand o...