Alaska Airlines pushes into long-haul flying, Southwest reshapes its identity for a new era, and Marriott signals confidence despite a softer quarter.
On today’s Skift Daily Briefing, Sarah Dandashy breaks down Alaska’s unexpected global ambitions, Southwest’s transition from quirky challenger to convenience-first carrier, and Marriott’s outlook as it prepares for a stronger 2026 boosted by international demand, luxury travel, and major global events.
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Articles Referenced:
Alaska Airlines Leans on Hawaiian For Global Expansion
Southwest Airlines Exec Defends Changes, Says Network Is a ‘Huge Differentiator’
Marriott CFO: Year-End Softness, Sonder Lessons, and 2026 Rebound
Honorable Mention: @AskAConcierge on IG
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