In this episode, Jennifer Elliott speaks with Peter Drinkwater, founder of House of Brand, about how leaders can build brand energy that cuts through the noise. Peter unpacks the attention economy, why authenticity now outperforms polished messaging, and how organisations can create signals people want to engage with rather than push content that gets ignored. This conversation is practical, direct, and highly relevant for CEOs, founders, and senior leaders navigating cluttered markets. What...
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