This video explores how customers decide what a product or service is worth and why their perception often shapes pricing more than the actual value delivered. You will learn how industry standards, sales process length, and buying context influence what people are willing to pay.

We break down real examples from everyday shopping to high ticket sales, showing how time investment and emotional engagement impact a buyer’s sense of value. You will also hear how subtle psychological factors and pricing options can shift customer decisions without them even realizing it.

Watch to gain a clearer understanding of how buyers think, how your pricing fits into their perceptions, and why delivering real value on the back end matters more than anything.