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Small Business Big Visibility
Jason McKenzie
284 episodes
2 hours ago
Are you a small business owner seeking effective, efficient, and profitable ways to grow your business without the overwhelm? Welcome to "Small Business Big Visibility", the podcast dedicated to empowering adventurous entrepreneurs like you to simplify marketing, reduce stress, and boost revenue. Hosted by Jason McKenzie, each weekday we dive into a weekly theme from different angles, providing actionable insights, innovative strategies, and easy-to-implement tools. Our mission is to help you focus on what truly matters: your passion, your family, and your freedom. Join us as we explore topi
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Entrepreneurship
Business
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All content for Small Business Big Visibility is the property of Jason McKenzie and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Are you a small business owner seeking effective, efficient, and profitable ways to grow your business without the overwhelm? Welcome to "Small Business Big Visibility", the podcast dedicated to empowering adventurous entrepreneurs like you to simplify marketing, reduce stress, and boost revenue. Hosted by Jason McKenzie, each weekday we dive into a weekly theme from different angles, providing actionable insights, innovative strategies, and easy-to-implement tools. Our mission is to help you focus on what truly matters: your passion, your family, and your freedom. Join us as we explore topi
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Entrepreneurship
Business
Episodes (20/284)
Small Business Big Visibility
284: Break Free from Fear and Move Forward

Ever feel stuck even when you know what you should be doing? Whether it's starting a new habit, making a tough call, or chasing a goal, fear and uncertainty can hold us back from taking action.

In this episode, we explore why it's so common to freeze in the face of important decisions and how taking any action, even an imperfect one, can create momentum and clarity. You'll learn how fear disguises itself as overthinking, how to recognize your "protector" voice, and why growth never happens in your comfort zone.

Ready to stop overanalyzing and start moving? Discover how to take that first step today.

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2 hours ago
5 minutes 28 seconds

Small Business Big Visibility
283: Reignite Your Ambition: Setbacks Aren’t the End

Ever feel like your childhood dreams faded somewhere along the way? In this episode, we explore why so many people lose sight of their goals and how you can reignite your ambition, even after setbacks.

You'll hear a personal story of early business failure, misguided expectations, and the surprising lessons that led to long-term success. Discover how shifting your mindset, adjusting your goals, and learning from tough experiences can bring you closer to the future you actually want.

If you've ever felt stuck, distracted, or tempted to give up, this message is for you. Learn how to bring your goals back into focus and move forward with clarity.

Watch now and take the next step toward what really matters.

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1 day ago
6 minutes 6 seconds

Small Business Big Visibility
282: One Wish That Changes Everything | Success Is Just One Wish Away Book review

What would you wish for if you had just one wish? In this video, I share my thoughts on Success Is Just One Wish Away, a powerful and often overlooked book that challenges you to define what success really means.

You’ll hear how this out-of-print story-driven book inspired deep self-reflection, asking questions that touch every part of life — from purpose to clarity to action. From life-changing moments to missed opportunities, this book pushes you to think bigger and move intentionally toward what matters most.

If you’ve ever chased goals that didn’t fulfill you or sat on an idea someone else acted on, this message will hit home. Watch now and ask yourself: What’s your one wish?

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2 days ago
5 minutes 39 seconds

Small Business Big Visibility
281: Gratitude Can Change Everything

In this reflective episode, we explore how a simple shift in perspective, choosing gratitude, can change your entire experience of life. Whether you are in a difficult season or things are going smoothly, thankfulness offers a way to build something powerful and uplifting from the inside out.

Through personal stories and meaningful observations, you will hear why gratitude is not just a feeling. It is a skill that builds connection, lightens our world, and transforms how we show up every day.

Watch now and consider how expressing gratitude, even in small daily ways, can create lasting change in your mindset, your relationships, and your community.

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3 days ago
6 minutes 46 seconds

Small Business Big Visibility
280: Poor Delegation Creates Chaos

When delegation goes wrong, it doesn't just stall progress. It creates chaos. In this episode, Jason shares a real-life story where a lack of direction, materials, and communication turned a simple task into a frustrating mess.

Discover how poor delegation leads to confusion, missed expectations, and wasted effort. More importantly, learn what can be done to prevent it. Clear instructions, checklists, and upfront expectations are key to helping your team succeed.

If you're a business owner, manager, or team leader, this episode offers practical insight to avoid the chaos that comes from dumping tasks instead of truly delegating.

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6 days ago
4 minutes 54 seconds

Small Business Big Visibility
279: Why Creativity Is Crucial for Business Success

Think you're not creative? Think again. In this episode, we challenge the myth that creativity is something you're either born with or not, and show how it's actually a skill that can be nurtured.

You’ll hear a powerful example of how something as simple as a pumpkin became a hamburger through childlike imagination, and what that has to do with solving problems in your business. Learn how fear, criticism, and self-doubt often stifle creativity, and why building a safe environment is essential for innovation to thrive.

Whether you're a solo founder or leading a team, tapping into creativity can help you solve problems faster, serve your customers better, and stand out in your market.

Watch now to learn how creativity drives innovation and why creating space for it could be the key to your next breakthrough.

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1 week ago
5 minutes 10 seconds

Small Business Big Visibility
278: The Hidden Cost of Saving Money

Are your efforts to save money actually costing you more? In this episode, we explore how the pursuit of saving, whether through time-consuming couponing or cutting corners in business, can backfire.

You’ll learn why focusing only on price can lead to wasted time, poor results, and missed opportunities. From personal habits to business decisions, discover how your mindset around cost, time, and value may be the real barrier to success.

Learn how to shift your perspective, prioritize what truly matters, and align your efforts with long-term growth.

Watch now to rethink what you're really paying for and what it's costing you.

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1 week ago
6 minutes 14 seconds

Small Business Big Visibility
277: Mastering Communication: Your Ultimate Life Skill

What’s the most valuable skill anyone can learn? It’s not coding, public speaking, or business strategy. It’s communication. In this episode, discover why mastering communication is the foundation of success in every area of life, from your career to your relationships.

Learn how great communicators think, listen, and respond. Explore how sales, leadership, and even personal happiness all trace back to one thing: your ability to connect with others. You’ll hear stories, real-world examples, and practical tips to help you become more present, attentive, and effective in every conversation.

Want better relationships, stronger influence, and greater results? It all starts with communication.

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1 week ago
8 minutes 4 seconds

Small Business Big Visibility
276: Jaguar vs. Cracker Barrel: The Strategy of Exclusion

Jaguar doesn’t want everyone driving their cars, and they’re not hiding it. In this episode, we explore the radical rebranding strategy behind Jaguar’s move to intentionally alienate 85% of its existing customers in pursuit of a more exclusive market.


We compare Jaguar’s bold repositioning to other brands like Cracker Barrel and the NFL, companies that tried to evolve without turning away their core audience. So is Jaguar’s exclusionary approach a smart play for luxury status, or a risky misstep that could cost them everything?


Watch now as we break down the numbers, the brand psychology, and why Jaguar is betting it all on a new kind of customer.

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1 week ago
7 minutes 39 seconds

Small Business Big Visibility
275: From Immigrant to Entrepreneur: Rashmi’s Inspiring Story

In this episode, we sit down with Rashmi Bhat, an immigrant, entrepreneur, and content creator who turned hustle and heart into a business empire. From managing over 100 short-term rentals and multiple niche hotels to running a thriving Indian restaurant and wholesale sandwich company, Rashmi’s story is proof that big dreams and bold action can lead to incredible results.

She shares how she started with zero funding, navigated early failures, pivoted during the pandemic, and built systems that run without her. We also explore how content creation helped her reconnect with her passion for hospitality and how sharing her journey online opened unexpected doors.

Whether you're an aspiring entrepreneur, a creative, or someone stuck at a crossroads, this conversation is packed with insight, heart, and inspiration.

Watch now to learn how to build something real from the ground up.

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1 week ago
35 minutes 56 seconds

Small Business Big Visibility
274: You Can Do Anything, But Not Everything | Who Not How Book Review

Ever felt like there's just not enough time to master everything you want to do? In this episode, we talk about a mindset shift that helped me move from asking "How can I do this?" to "Who can help me get this done?"

You'll learn the core ideas from the book Who Not How, and why delegation is a key part of business growth. I share hard-earned lessons from hiring, the value of documenting processes, and why clearly defining your brand is essential when building a team.

If you're ready to stop doing everything yourself and start building smarter systems, this episode is for you.

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2 weeks ago
5 minutes 40 seconds

Small Business Big Visibility
273: Create Don’t Capture Will Change How You Do Business

What if the way you've been thinking about business is all wrong? In this episode, we dive into Create Don’t Capture by Eric Thayne, a book that flips the traditional mindset of chasing customers and instead focuses on building through authentic creation.

You'll discover how this book challenges business owners to stop "capturing" and start creating real value, content, and connection. Whether you're a seasoned entrepreneur or just starting out, this perspective shift might be exactly what your business needs.

This isn’t your typical business book, and that’s exactly why it works.

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2 weeks ago
5 minutes 25 seconds

Small Business Big Visibility
272: Logo Hidden Fails? Pepsico & more!

PepsiCo just revealed a major rebrand, but did they unintentionally send the wrong message? In this episode, we dive into PepsiCo’s 2025 logo redesign and explore the surprising ways visual design can backfire.


From unintended word associations like “Pep Sicko” to hidden faces in medical logos, you'll see how branding can go sideways even with the best intentions. Are these subtle design choices actually turning people off?


Watch as we break down PepsiCo’s new identity, compare it to past versions, and look at other logos that may have hidden meanings you can’t unsee. Have you spotted a brand fail that no one else seems to notice? Drop it in the comments!

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2 weeks ago
6 minutes 18 seconds

Small Business Big Visibility
271: What the Government Shutdown Says About America

What does a government shutdown reveal about the state of our country and our identity as a nation? In this episode, we explore how repeated shutdowns reflect deeper issues in America's political and financial systems.

You’ll hear a breakdown of how unsustainable spending, partisan division, and political gamesmanship are weakening the United States’ brand both at home and on the world stage. More importantly, we look at what this means for everyday Americans and why civil conversation, not conflict, is the real solution.

If we want a stronger America, it starts with us — talking, listening, and holding leaders accountable.

Watch now to understand how political dysfunction affects more than policy. It affects who we are.

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2 weeks ago
5 minutes 7 seconds

Small Business Big Visibility
270: How Eric Calderon Turned Martial Arts into Media

In this episode, we explore how Eric Calderon turned a lifetime of martial arts training into a thriving career in media and YouTube strategy. From teaching Aikido in Japan to producing content for major brands, Eric shares the mindset and discipline that fueled his creative journey.

What you'll learn:

  • How martial arts shaped Eric’s approach to filmmaking and content creation
  • Why traditional film school methods still matter in today’s digital world
  • The real connection between discipline, storytelling, and YouTube growth
  • How to start creating content—even if you feel stuck or scared

If you're a creator, entrepreneur, or business owner looking to build your brand through video, this conversation offers a masterclass in starting where you are and growing with purpose.

Connect with Eric:
https://www.youtube.com/@ErikCalderon
https://www.contentguaranteed.com/
https://www.shinkikan.com/

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2 weeks ago
32 minutes 11 seconds

Small Business Big Visibility
269: Stop Sending Spam: Write Emails People Actually Want

Tired of low open rates, high unsubscribe numbers, or getting flagged as spam? In this episode, we break down how to send emails your audience actually wants to read without being pushy or salesy.


You'll learn a simple mindset shift that helps you craft email content your audience will look forward to. Whether you're running a business or managing a list, this strategy helps you connect authentically and boost engagement.


Find out why most emails get ignored and how to flip the script by focusing on value, relevance, and real connection.


Stop spamming. Start helping. Watch now to learn a better way to email.

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3 weeks ago
2 minutes 36 seconds

Small Business Big Visibility
268: Why Most Business Advice Doesn’t Work for You

Ever received advice that sounded brilliant, but when you applied it to your business, it completely flopped? You're not alone. In this episode, we explain why most business advice fails and how the stage of your business plays a critical role in what actually works.

You’ll learn:

  • Why advice from successful people often doesn’t apply to your situation

  • The key differences between startup, growth, and mature business needs

  • How to identify your business stage and the real problem you need to solve next

Before you follow the next piece of “expert advice,” make sure it fits where your business is right now. Watch this episode to get clarity and avoid costly missteps.

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3 weeks ago
6 minutes 11 seconds

Small Business Big Visibility
267: NBA’s Trust Crisis: Small Biz Lessons You Can’t Ignore

The NBA is facing a major trust crisis, and the fallout could cost billions. But this isn’t just a sports story. It’s a powerful wake-up call for small business owners and entrepreneurs.

In this video, we break down what the NBA scandal reveals about brand trust, employee risk, and how fragile even the biggest empires can be. More importantly, you’ll uncover how to protect your business from the ripple effects of one bad decision by a team member, partner, or subcontractor.

Learn how to audit your risk points, build a culture that defends your brand, and turn moments of public mistrust into opportunities to stand out.

Watch now to see what the NBA's trust issues could mean for your business.

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3 weeks ago
6 minutes 31 seconds

Small Business Big Visibility
266: The $25M Terry Rozier Mistake Every Entrepreneur Must Avoid

What would you risk for just a little more money? Your business, your reputation, your freedom?

In this episode, we break down the real-life story of NBA star Terry Rozier, who made over $25 million a year and is now facing federal gambling charges. But this isn't just about sports. It's a wake-up call for every entrepreneur navigating high-stakes decisions.

You'll learn why knowing your "enough" matters, how small compromises can destroy years of trust, and the role of accountability in protecting your personal brand. This story is a mirror. While your version may not make headlines, the consequences can still be just as real.

Watch now to learn how to build a business on integrity and avoid the kind of mistake that can cost everything.

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3 weeks ago
6 minutes 7 seconds

Small Business Big Visibility
265: 6 Practical Steps to Launch a Home Business

Ready to start a business from home but not sure where to begin? In this episode, you'll learn six clear, practical steps to help you go from idea to income without getting stuck in busywork or overwhelm.


✅ See why competition is actually a good sign

✅ Learn how to validate your business idea before spending money

✅ Find out what customers really want and how to ask them

✅ Understand when it's time to register your business

✅ Get simple strategies to land your first sales

✅ Focus your marketing on one or two proven channels


This is a straightforward guide for launching a home business with confidence. Watch now to take your first step toward working for yourself.

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3 weeks ago
5 minutes 1 second

Small Business Big Visibility
Are you a small business owner seeking effective, efficient, and profitable ways to grow your business without the overwhelm? Welcome to "Small Business Big Visibility", the podcast dedicated to empowering adventurous entrepreneurs like you to simplify marketing, reduce stress, and boost revenue. Hosted by Jason McKenzie, each weekday we dive into a weekly theme from different angles, providing actionable insights, innovative strategies, and easy-to-implement tools. Our mission is to help you focus on what truly matters: your passion, your family, and your freedom. Join us as we explore topi