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Small Business Big Visibility
Jason McKenzie
316 episodes
1 day ago
Are you a small business owner seeking effective, efficient, and profitable ways to grow your business without the overwhelm? Welcome to "Small Business Big Visibility", the podcast dedicated to empowering adventurous entrepreneurs like you to simplify marketing, reduce stress, and boost revenue. Hosted by Jason McKenzie, each weekday we dive into a weekly theme from different angles, providing actionable insights, innovative strategies, and easy-to-implement tools. Our mission is to help you focus on what truly matters: your passion, your family, and your freedom. Join us as we explore topi
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Entrepreneurship
Business
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All content for Small Business Big Visibility is the property of Jason McKenzie and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Are you a small business owner seeking effective, efficient, and profitable ways to grow your business without the overwhelm? Welcome to "Small Business Big Visibility", the podcast dedicated to empowering adventurous entrepreneurs like you to simplify marketing, reduce stress, and boost revenue. Hosted by Jason McKenzie, each weekday we dive into a weekly theme from different angles, providing actionable insights, innovative strategies, and easy-to-implement tools. Our mission is to help you focus on what truly matters: your passion, your family, and your freedom. Join us as we explore topi
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Entrepreneurship
Business
Episodes (20/316)
Small Business Big Visibility
316: Three Keys You Need to Achieve Any Goal

In this video, we break down the three essential components that ultimately determine whether you achieve your goals or fall short. When you understand how determination, belief, and wisdom work together—which they do in every meaningful pursuit—you’ll see why they form a powerful foundation of success in any area of life, because they quietly shape every decision and result.


Determination keeps you moving forward even after motivation fades, driving you to take the next bold step when progress feels slow. Intentionally, your belief that the goal is truly achievable reshapes how you think, which then influences every choice you make and every action you take. Recognizing what is and isn’t working, wisdom helps you discern when your strategy is effective and when it’s time to pivot, because without that insight you can push hard in the wrong direction.


Whether you’re pursuing a big goal, a New Year’s resolution, or any major change, these three principles—which apply no matter where you start—will steadily guide your path. As you move toward what matters most, they keep you aligned, because they clarify how success actually happens. Start today. Watch now to understand the keys that influence every success or failure.

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1 day ago
4 minutes 6 seconds

Small Business Big Visibility
315: Make Your New Year's Goals Finally Stick

In this short, powerful video, you’ll discover the simple shift that suddenly makes your goals feel achievable instead of exhausting. It shares the story of a determined learner who struggled for years to play guitar and kept quitting just when progress was within reach. Surprisingly, everything began to change when he uncovered the real reason his resolutions were silently failing. When you see what was holding him back, you will recognize the same quiet patterns that may be limiting you, because his experience reflects how most of our minds naturally work. It finally clicked.

With just a few intentional tweaks to your daily environment, old routines that once felt unbreakable can quietly loosen their grip. You’ll see how simple visual cues and thoughtful setups create a clear path which makes your new habits easier to follow. Because your brain is wired to return to what feels familiar, it repeatedly pulls you back to default behaviors unless you deliberately redirect it. When you adjust what is around you—where you place your guitar, which apps you see first, how your space is arranged—you change the signals your mind receives, and those new signals gradually steer you toward the goals you care about most. What could change if your surroundings started working for you instead of against you? Notice the shift.

If you want this to be the year when your resolutions finally stick, this encouraging message will show you the key mindset and practical setup that make success feel more natural than failure. After you understand how the environment works for the guitarist who kept stumbling, you will see why your own goals may have stalled, because the same hidden forces quietly shape your choices every day. Eagerly, you will start to picture small, doable actions that move you forward. When you press play and watch, you begin building habits that last, as your surroundings shift from obstacles into quiet allies. Start now.

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4 days ago
4 minutes 53 seconds

Small Business Big Visibility
314: The Honeybee Guide to Work and Value

Discover how honeybees patiently transform simple nectar into something remarkable and what that hidden process reveals about meaningful work, steady dedication, and creating lasting value. As you follow the bees, which tirelessly gather, convert, and store resources with astonishing precision, you’ll see that because their humble routine is so consistent, it becomes a powerful model for both life and business.

Through vivid examples, you’ll learn why the smallest, most consistent efforts quietly compound over time, and how taking what others overlook and turning it into something desirable becomes the foundation of real, sustainable business value. Watching the hive steadily grow, you’ll be invited to reflect on how your own work, choices, and goals, which shape the direction of your days, mirror the focused commitment of the honeybee, even when progress feels slow because results build one small action at a time.

Ultimately, watch to gain a clearer perspective on hard work, value creation, and the resilient mindset that drives meaningful progress. Stay with it. It matters. When you apply these insights, you’ll move forward more intentionally, because you understand which daily efforts truly move you toward your goals.

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5 days ago
6 minutes 26 seconds

Small Business Big Visibility
313: Stop Searching For Your Why! Do This Instead

You’ve probably felt that pressure to “find your one big why” – as if your entire life depends on discovering a single, perfect purpose.

In this video, we take a honest look at the Find Your Why movement and explore why the idea of one universal purpose leaves so many people feeling stuck, broken, or behind.

You’ll see how your sense of purpose naturally shifts throughout different seasons of life, how your many roles and responsibilities pull you in multiple directions, and why it’s not only okay—but completely normal—to have several meaningful purposes at the same time.

Instead of obsessively hunting for one defining “why,” this video invites you to rethink what purpose actually looks like in real life.

If you’ve ever struggled to pinpoint that one thing you’re “meant” to do, watch this and decide for yourself:

Is life really about one single why… or many evolving ones?

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6 days ago
5 minutes 19 seconds

Small Business Big Visibility
312: How You See Yourself Determines Your Future

The space between Christmas and New Year’s is often filled with celebration and downtime, but it can also be one of the most powerful moments for honest self reflection. In this episode, we explore how the way you see yourself quietly shapes your choices, habits, and results.

If you have ever wondered why you struggle to follow through on goals or why certain changes feel impossible, this conversation looks at the hidden role identity plays in holding you back. From self image and victim mentality to small internal shifts that unlock progress, this episode challenges you to step back and examine who you believe you are.

Before setting New Year goals, try this simple reflection exercise to identify the characteristics that may be limiting your growth and decide what you are truly willing to change. This is about creating clarity so your future actions align with the life you want to build.

Watch now and start the year with a deeper understanding of yourself and what it really takes to move forward.


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1 week ago
4 minutes 33 seconds

Small Business Big Visibility
311: How Joe Vitale Changed the Way I See Money

My entire perspective on money shifted after learning a simple but powerful idea from Joe Vitale. This video is not about inflation, monetary policy, or getting rich. It is about understanding what money actually represents in everyday life.

I share personal stories about collecting money as a kid, old coins, silver certificates, and how those experiences shaped my early beliefs about scarcity, saving, and holding on. Over time, that view changed into something far more meaningful.

Money, as Joe Vitale explains it, is a way to express gratitude. Paying for electricity, trash service, gasoline, or any everyday convenience becomes an act of appreciation rather than frustration. When you see money this way, resentment fades and gratitude takes its place.

Watch to explore a healthier, more grounded way to think about money and how this mindset shift can change how you experience daily life.

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1 week ago
7 minutes 18 seconds

Small Business Big Visibility
310: Faith Family and Sales Leadership Explained with Drew Norton

In this episode of Small Business Big Visibility, host Jason sits down with sales leader and coach Drew Norton to break down how faith, family, and sales leadership work together to build confidence and purpose. Drew shares his journey from small town beginnings to leading multimillion dollar sales teams and coaching others to grow through service driven selling.


Drew explains how introverts can succeed in sales, how to overcome the stigma around being a salesperson, and why sales skills apply far beyond business into marriage, parenting, and leadership. He also shares real world lessons from door to door sales and team leadership.


The conversation takes a powerful turn as Drew opens up about a life changing moment when his wife saved their six month old son using CPR, and how that experience reshaped his priorities. That moment ultimately led to the creation of Rise Up Men, a community focused on faith, family, fitness, and finances.


If you are a small business owner, salesperson, or leader looking for clarity, confidence, and growth, this episode will change how you think about sales and personal development.


Connect with Drew Norton:

Website: https://theeverydaysalesleader.com/


Rise Up Men: https://theeverydaysalesleader.com/RiseUp


Follow Drew on social media by searching Drew Norton or Everyday Sales Leader


Watch now and discover why sales is life and leadership starts at home.

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1 week ago
38 minutes 34 seconds

Small Business Big Visibility
309: A Christmas Message About Action and Momentum

Christmas is a season of reflection, gratitude, and hope. But it is also a powerful moment to ask a harder question. Are you just wishing, or are you actually taking action?

In this video, a simple Christmas moment sparks a deeper conversation about why so many of us talk about what we want but never move. Better health, more money, stronger relationships, or a better business. Fear, comfort, and uncertainty often keep us stuck at rest, even when the next step is small.

This Christmas message is a reminder that momentum only starts when something moves. Small actions create clarity. Motion creates motivation. Once you begin, it becomes easier to keep going.

Take time this season to be grateful. Take time to lift others. But also take time to stop wishing and start doing.

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1 week ago
5 minutes 35 seconds

Small Business Big Visibility
308: What Charlie Brown Christmas Teaches About Taking a Stand

What happens when you break the rules and stand firmly for what you believe? In this episode, we look at A Charlie Brown Christmas and why it became one of the most unexpected and enduring Christmas stories of all time.


When the creators boldly put an unapologetic message about the meaning of Christmas on national television, many believed it would end their careers. Instead, it resonated deeply and proved that clarity, conviction, and courage often connect more powerfully than playing it safe.


This episode explores what that moment teaches us about business, leadership, and life. Taking a stand, drawing a line in the sand, and being clear about what you believe can feel risky. But done with kindness, respect, and honesty, it often does far more good than harm.


If you have ever struggled with fear, approval, or the temptation to water down what matters to you, this conversation will challenge you to be bold, stand your ground, and be known for something that truly matters.


Merry Christmas.

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1 week ago
5 minutes 13 seconds

Small Business Big Visibility
307: Love God, Love Others: A Message for Christmas

In this Christmas message, I share what Christmas truly means to me and how my faith in Christ shapes the way I live, love, and do business. This is not about blind belief, but about principles that can change your life from the inside out.

We explore the core teaching of loving God and loving your neighbor as yourself, and why loving yourself is a necessary foundation for healthy relationships. I talk about how love is expressed through words, actions, time, and service, and how miscommunication can happen when people give and receive love differently.

This message also connects these ideas to business and leadership. What would happen if you treated your customers, partners, and team members like your best friends? What kind of experience would that create for everyone involved?

Whether you celebrate Christmas or not, this episode invites you to reflect on how love, compassion, and intentional action can make your life, your relationships, and the world around you better.

Merry Christmas and Happy New Year. If you ever have questions about Christ, feel free to reach out.

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2 weeks ago
3 minutes 29 seconds

Small Business Big Visibility
306: What Christmas Traditions Teach Us About Business

Christmas traditions are powerful because they create expectations through repetition. In this video, we explore how familiar holiday rituals, from classic movies to family traditions, shape the way people think and feel, and what that teaches us about running a small business.


You will learn how everyday interactions with customers turn into rituals that define your brand experience. Whether it is slow responses, great customer service, or consistent follow through, repeated behaviors train customers what to expect every time they work with you.


As the year wraps up, this episode challenges you to reflect on the rituals in your business and your life. Learn how to identify which habits build trust and loyalty, which ones drive customers away, and how to intentionally create better experiences that leave people feeling taken care of and excited to come back.

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2 weeks ago
5 minutes 39 seconds

Small Business Big Visibility
305: Helping Businesses Run Better: A Deep Dive with Andreas Cooke

In this episode of Small Business Big Visibility, Jason McKenzie sits down with Andreas Cooke, a multi-hyphenate entrepreneur with a background spanning music, media, marketing, and business operations.

Andreas shares how his journey began with a passion for music, evolved into running a record label and radio show, and ultimately led him into helping small business owners build more efficient, sustainable operations. From marketing strategy and content creation to cash flow discipline and operational systems, Andreas breaks down the real-world lessons many entrepreneurs learn the hard way.

This conversation dives into:

  • Why great technicians often struggle as business owners

  • The real cost of poor operations and inconsistent marketing

  • How branding, personality, and trust drive modern business growth

  • Why marketing is an investment—not an expense

  • What it truly means to work on your business instead of in it

If you’re a business owner who wants clarity, consistency, and systems that actually work, this episode is for you.

You can connect with Andreas and follow his work here:

  • Instagram:
    https://www.instagram.com/bankedoutt_radio_show

  • Facebook:
    https://www.facebook.com/bankedouttradioshow

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2 weeks ago
30 minutes 46 seconds

Small Business Big Visibility
304: E Myth Revisited: & Baby Steps to Business Freedom

Discover why so many business owners feel trapped in the daily grind and how a shift in perspective can change everything. This video explores key ideas from E Myth Revisited and why the right mindset is essential for moving from chaos to clarity.

You’ll learn how small, simple steps can help you transition from doing all the work yourself to leading a business that runs smoothly even when you step away. We break down the dangers of trying to shift too quickly, the importance of systems, and how to start building checklists and training tools that actually work.

If you’re ready to stop putting out fires and start building a business that gives you freedom instead of stress, this breakdown will point you in the right direction. Watch now and start taking your first baby steps toward real business freedom.

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2 weeks ago
7 minutes 32 seconds

Small Business Big Visibility
303: What Rose Hips Teach Us About Business Growth

In this video, we explore how something as simple as a rose hip reveals powerful truths about change and business growth. Once essential and everywhere, rose hips faded as the world evolved, offering a clear parallel to how tools, technologies, and practices shift over time.

You’ll hear stories ranging from Alaskan miners relying on rose hips for nutrients to the disappearance of older communication methods and labor practices. Through these examples, the video shows how new innovations like AI and robotics open fresh opportunities rather than eliminating them.

This is a reminder that change is constant, opportunity expands, and adaptability is the key to thriving. Watch to learn the deeper meaning behind the rose hip principle.

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2 weeks ago
6 minutes 52 seconds

Small Business Big Visibility
302: Understanding What Customers Will Really Pay

This video explores how customers decide what a product or service is worth and why their perception often shapes pricing more than the actual value delivered. You will learn how industry standards, sales process length, and buying context influence what people are willing to pay.

We break down real examples from everyday shopping to high ticket sales, showing how time investment and emotional engagement impact a buyer’s sense of value. You will also hear how subtle psychological factors and pricing options can shift customer decisions without them even realizing it.

Watch to gain a clearer understanding of how buyers think, how your pricing fits into their perceptions, and why delivering real value on the back end matters more than anything.

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3 weeks ago
7 minutes 15 seconds

Small Business Big Visibility
301: From Fear to Trust: Growing Yourself and Your Business

This video explores why personal growth and emotional healing play such a critical role in small business success. When fear, past hurt, or distrust shape how we connect with others, those same patterns often show up in the way we run our businesses.You’ll hear why humans naturally seek connection, how past experiences can push us into isolation, and why rebuilding trust matters for growth. The video also highlights how small, consistent steps can help reshape old beliefs and open the door to new, healthier interactions.As you level up personally, your business follows. Watch to understand how shifting your mindset, embracing gradual change, and challenging old fears can lead to the business you’ve been striving for.

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3 weeks ago
6 minutes 27 seconds

Small Business Big Visibility
300: Jen Hardy’s Guide to Rethinking Expectations

In this episode, Jason sits down with Jen Hardy to explore how she rebuilt her life, her creativity, and her career by rethinking expectations. From years of chronic illness to an unexpected YouTube breakthrough, Jen shares the story behind her reinvention and why she believes anyone can create impact at any stage of life.


Jen explains how her shower thought videos went viral after years of slow growth, how embracing authenticity changed her trajectory, and why she continues to help others challenge the limits placed on them. She also opens up about balancing family, creativity, and health while building a brand that serves creators and uplifts voices often overlooked in the media space.


The conversation also covers Jen’s upcoming event, Wave of Influence, where podcasters, YouTubers, and media professionals come together for genuine connection and collaboration. If you are looking for inspiration, clarity, or permission to rethink what’s possible, this episode delivers.


Learn more about Jen and everything she’s building:

Jen Hardy website: https://jenhardy.net


Wave of Influence event: https://waveofinfluence.com


YouTube channel: https://www.youtube.com/@thejenhardy


Watch now and discover how Jen is helping creators rewrite expectations and step into their next chapter.

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3 weeks ago
34 minutes 17 seconds

Small Business Big Visibility
299: How Purpose Transforms Your Energy

Discover how purpose and motivation shape the way you show up each day. This video explores why being a morning person or a night owl often has less to do with wiring and more to do with what you’re excited to pursue.

Hear how passion, goals, and meaningful pursuits influence your habits, your sleep patterns, and the energy you bring to your life. Learn why documenting your goals and breaking them into clear steps can keep you moving forward with intention.

If you’re ready to rekindle motivation and stay focused on what matters most, watch now and get inspired to use your purpose to power your day.

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3 weeks ago
4 minutes 50 seconds

Small Business Big Visibility
298: The Book Every ADHD Business Owner Should Read

Discover why so many entrepreneurs connect deeply with the traits and challenges described in Living with ADHD by Thom Hartmann. This video explores the patterns shared by countless small business owners who feel like they operate differently from the so called norm.


Learn how ADHD characteristics show up in everyday business life, from idea overload to last minute productivity surges, and why these behaviors often tie back to dopamine needs. You will hear how the book breaks down both the struggles and the strengths behind these traits, offering strategies for turning common negatives into powerful advantages.


Whether you have ADHD, work with someone who does, or simply want to understand why entrepreneurs think differently, this breakdown of Hartmann’s updated edition offers valuable insight. Watch now to see why this book resonates so strongly with small business owners and how it can open the door to new tools and opportunities.

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3 weeks ago
6 minutes 53 seconds

Small Business Big Visibility
297: Avoid These Customer Losing Pricing Decisions

In this video, I share a real experience that shows how quickly a loyal customer can be lost when a company mishandles a price increase. After five years on the same plan, my rate suddenly more than doubled without any notice and with reduced benefits, leaving me questioning the company’s decisions and communication.

You’ll hear the full story, how it felt from the customer side, and why even one poorly handled change can break long term trust. If you make pricing decisions in your business, this is a reminder to stop and look at those choices through your customer’s eyes.

Watch to consider how you might respond in this situation and to rethink how your own business communicates value and change.


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4 weeks ago
5 minutes 5 seconds

Small Business Big Visibility
Are you a small business owner seeking effective, efficient, and profitable ways to grow your business without the overwhelm? Welcome to "Small Business Big Visibility", the podcast dedicated to empowering adventurous entrepreneurs like you to simplify marketing, reduce stress, and boost revenue. Hosted by Jason McKenzie, each weekday we dive into a weekly theme from different angles, providing actionable insights, innovative strategies, and easy-to-implement tools. Our mission is to help you focus on what truly matters: your passion, your family, and your freedom. Join us as we explore topi