LISTEN TO THIS EPISODE IF YOU WANT A BREAKDOWN AS TO HOW COACH IS MARKETING THEMSELVES TO A MAJOR ELEVATION IN THE LAST 2 YEARS
In this case study episode, I’m diving into how Coach completely repositioned itself in the last two years. Quadrupling its stock price and reestablishing itself as a must have name in the luxury market.
We’ll break down how Coach shifted its demographic, created a luxury experience at a mid luxury price point, and used smart marketing moves (influencers, TikTok virality, outlet strategy, and brand partnerships) to reclaim relevance with younger buyers.
Whether you’re a small business owner, a product based founder, or just curious how legacy brands reinvent themselves, this episode shows you what’s possible when you nail your positioning and brand experience.
What You’ll Learn in This Episode:
Timestamps:
00:00 Introduction to Coach’s Brand Revolution
01:05 Market Positioning & Pricing: How Coach Plays the “Luxury at Mid-Luxury” Game
04:02 Creating a Premium Experience at an Accessible Price Point
07:51 Targeting Younger Demographics: From Moms to Gen Z + Millennials
12:02 Outlet Stores & Accessibility: The Surprising Strategy Behind Growth
16:30 Marketing Wins & Brand Repositioning: How Coach Reinvented Itself
21:46 Applying Coach’s Strategies Directly to Your Business
27:22 Final Thoughts & Key Lessons from the Case Study
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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
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