LISTEN TO THIS EPISODE IF YOU ARE MAKING SALES, BUT IT DOESN’T QUITE FEEL LIKE YOU’RE BANK ACCOUNT IS EVER GROWING
We’re digging into one of the most overlooked problems in small business: profit leaks.
I’m breaking down how to spot the hidden gaps that quietly eat away at your margins, why your pricing structure might be holding you back, and the key shifts that turn “busy but broke” into sustainable, scalable profit.
Whether you’re afraid to look at your numbers or just unsure what they mean, this conversation will give you clarity, confidence, and the exact steps to get off the treadmill and start seeing real money stay in your business.
What You’ll Learn in This Episode:
• The real reason sales don’t always equal profit• How to identify where money is leaking in your business• Why most pricing formulas on the internet don’t actually work• The difference between healthy revenue and busywork revenue• How perceived value impacts what you can truly charge• The four-step audit I use to uncover hidden profit gaps• The biggest pricing mistakes small business owners make• How to build a pricing strategy that supports long term growth• What to fix first if your bank account isn’t matching your sales• Simple mindset shifts to make managing your numbers empowering (not overwhelming)
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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
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LISTEN TO THIS EPISODE IF YOU ARE STUCK IN A PLATEAU IN YOUR BUSINESS & YOU WANT A BREAKDOWN OF THE FIRST PLACE TO LOOK
Feeling stuck in a growth rut even though you’re “doing all the things”?
This episode exposes the silent business killer most founders miss: dopamine-driven distraction. When shiny ideas steal time from the boring but proven levers (brand, marketing, and sales) growth stalls. Learn how to ditch busywork, identify the few repeatable actions that actually move revenue, and build momentum that compounds week after week.
What You’ll Learn in This Episode:
• The real reason growth stalls even when you’re “doing everything right”
• How dopamine and distraction quietly sabotage progress
• The difference between being busy and being effective
• The three business levers that actually drive long-term growth
• How to pinpoint the actions that directly lead to sales and momentum
• How to recognize when you need new strategy vs better execution
• The mindset shift that turns chaos into consistency
• Simple systems to track what’s working and double down on it
• A practical challenge to help you rebuild focus and momentum this month
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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
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LISTEN TO THIS EPISODE IF YOU ARE CHASING VIRALITY RIGHT NOW IN YOUR BUSINESS
If you’ve ever thought “I just need one viral post to change everything,” this episode will shift your entire perspective.
We’re breaking down why virality isn’t the goal (and often does more harm than good), what you actually need in place before chasing reach, and how to turn fleeting visibility into consistent, predictable sales that last long after the algorithm moves on.
What You’ll Learn in This Episode:
• Why virality doesn’t equal conversions (and when visibility actually makes sense)
• The biggest myth about “one viral post” changing your business
• How to diagnose why views aren’t turning into sales
• The four foundations every brand needs before chasing reach
• Why viral moments can actually hurt your long term growth if you’re not ready
• What to focus on instead to create sustainable, compounding visibility
• The content strategy that builds depth, trust, and loyalty (not just views)
• How to re-engage your current audience so new followers actually convert
• The difference between a viral moment and true momentum
• Action steps to make visibility work for you (not against you)
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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
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LISTEN TO THIS EPISODE IF YOU ARE WANTING TO INCREASE YOUR SALES, BUILD A BUSINESS THAT LASTS DECADES, & BUILD CUSTOMER RETENTION GOING IN TO 2026
If you’re tired of constantly chasing new customers through ads, PR, and influencer marketing (only to watch them disappear after one purchase) this episode is for you.
I’m breaking down why community is the single most important factor in retention, loyalty, and long term growth, and how to build one that turns buyers into advocates who stick around, spend more, and share your brand FOR you.
What You’ll Learn in This Episode:
• Why community led brands outperform transaction based businesses
• The hidden cost of chasing visibility without connection
• How to transform one time buyers into loyal, repeat customers
• The 3 pillars of community that every brand needs to grow and retain loyal customers
• Simple, scalable ways to start building your brand community now
• Why authenticity and storytelling will outperform algorithms in 2026
• How community fuels retention, referrals, and higher average order value
• What shifting consumer behavior means for founders right now
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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
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LISTEN TO THIS EPISODE IF YOU ARE WANTING TO IMPROVE OR START AN EMAIL MARKETING STRATEGY FOR YOUR CONSUMER BRAND
Email marketing isn’t optional anymore, it’s essential. If you’re relying only on social media to drive sales, you’re leaving money (and loyal customers) on the table.
In this episode, I’m breaking down the two types of emails every product based business needs. How to use them to convert browsers into buyers, nurture repeat customers, and finally sell without feeling “salesy”.
What You’ll Learn in This Episode:
• The two email types that drive sales and build connection
• Why email marketing is still the highest ROI channel for product based brands
• The biggest mistake most founders make with email (and how to fix it fast)
• How funnels automate sales while you sleep
• The essential emails every business needs
• How to use broadcast emails to nurture, connect, and convert your community
• What separates a “template” email from one that actually converts
• Why strategy, timing, and tone matter more than fancy design
• How to balance automation with authenticity so your customers feel seen
• Action steps to optimize, personalize, and finally make your emails profitable
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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
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LISTEN TO THIS EPISODE IF YOU ARE RUNNING BLACK FRIDAY PROMOS & YOU WANT TO ENSURE YOUT CAPITALIZE ON THEM
In this episode, I’m walking you through my personal Black Friday playbook. The exact checklist I use with my clients to make sure no sales opportunity slips through the cracks.
Whether you already have a solid plan or you’re still piecing it together, this episode will help you tighten every last detail so you can boost sales, simplify your systems, and actually enjoy the weekend without stress.
What You’ll Learn in This Episode:
• The 6 key areas to audit before Black Friday to maximize results
• How to simplify website navigation and mobile design to make buying effortless
• Small policy updates that build trust: shipping cutoffs, returns, and FAQs
• How to optimize abandoned cart and post purchase emails to drive repeat sales
• Smart systems for forecasting inventory and prepping packaging before the rush
• Ways to use bundles and upsells to increase average order value without deep discounting
• The ideal email and social cadence to stay visible through the noisiest weekend of the year
• The tech details that make or break your Black Friday weekend
• How to extend momentum beyond Cyber Monday and sustain Q4 growth
• Key founder habits to prevent burnout and celebrate progress along the way
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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
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LISTEN TO THIS EPISODE IF YOU WANT A CASE STUDY OF THE BIGGEST BRANDS IN THE WORLD: APPLE
Apple remains the most valuable brand in the world, but cracks are starting to show. After the release of the iPhone 17, customer excitement dropped, and critics started asking: has Apple stopped innovating?
In this episode, I unpack what’s really happening behind the scenes. How Apple’s slowed innovation, predictable launch cycles, and powerful community ecosystem are reshaping its brand identity. You’ll hear what small businesses can learn from Apple’s strategy (and what mistakes to avoid) to build deeper loyalty and longer term growth.
What You’ll Learn in This Episode:
• The real difference between innovation & iteration and why customers can feel the gap
• How Apple’s yearly launch routine is backfiring and what that means for your release strategy
• What Apple’s community loyalty teaches us about brand retention
• How to build connection and consistency without betraying your unique value proposition
• The hidden lesson behind Apple’s slowdown that every founder should pay attention to
• The biggest risks of losing consumer trust and how to rebuild it before it costs you
• A framework to evaluate your own brand positioning before your audience loses interest
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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
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LISTEN TO THIS EPISODE IF YOU ARE WONDERING WHAT HABITS YOU HAVE TO EMBODY TO BECOME A MILLIONAIRE
In this episode, we’re breaking down the daily decisions, mindset shifts, and disciplines that turn ambitious entrepreneurs into million dollar leaders. From how they manage their time and money to how they think, plan, and lead. You’ll learn what truly drives lasting success.
If you’re ready to step into the mindset and habits of the 1%, this conversation will show you where to start.
What You’ll Learn in This Episode:
• The key habits that separate the top 1% of entrepreneurs from everyone else
• Why time management (not talent) determines how far you’ll go
• How to prioritize the tasks that actually create revenue and impact
• The mindset shifts that help you act like the 1% before you become the 1%
• The role of self education and why the wealthiest people never stop learning
• How the top performers view money, risk, and investing
• The power of relationships and why your network is one of your greatest assets
• Why health, rest, and energy are directly linked to your income
• How to think long term and plan like a CEO, not a scrappy entrepreneur
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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
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LISTEN TO THIS EPIODE IF YOU HAVE A HANDMADE PRODUCT & YOU ARE READY TO TURN YOUR BRAND INTO A MANUFACTURED BRAND BUT ARE NERVOUS
After working with hundreds of handmade business owners over the years, I’ve seen the same breaking point again and again: your business starts to grow, but your capacity doesn’t. Suddenly, you’re spending 80% of your time producing instead of actually running your business
In this rapid fire coaching episode, I’m answering the most common questions I get about manufacturing. From “how do I even find a manufacturer?” to “will my customers care if it’s not handmade anymore?”
We’re cutting through every misconception and giving you clarity on when, why, and how to make the shift (if it’s right for you). Because manufacturing isn’t about losing your craft… it’s about gaining the time and freedom to scale
What You’ll Learn in This Episode:
• The real reason most handmade brands hit a plateau and what to do before you burn out
• How to know if it’s time to stop producing everything yourself
• The biggest myths about manufacturing (quality, ethics, and cost) debunked
• When it makes sense to hire help vs outsource production entirely
• What to look for when choosing a manufacturer that aligns with your values
• How to protect quality and brand integrity when you scale production
• Why manufacturing can actually make you more creative and inspired
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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
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LISTEN TO THIS EPISODE IF YOU WANT SOME OF MY BIGGEST LESSONS OF WHAT IT TAKES TO GROW A PRODUCT BASED BUSINESS
We’re hitting a major milestone…400 episodes of the Small Business Growth Podcast!
After six years of consulting hundreds of founders, seeing behind the curtain of household name brands, and helping product based businesses go from scrappy startup to category leader, I’ve learned one truth: strategy matters, but who you become as a founder matters more
In this episode, I’m pulling from everything I’ve seen, taught, and lived. The mindset shifts, daily habits, and hard truths that actually build lasting brands. If you’ve ever wondered what separates the ones who make it from the ones who stall, this is the episode to listen to
What You’ll Learn in This Episode:
• Why the founder is the biggest variable in a brand’s success and how to step into the CEO your business needs
• How business becomes the ultimate personal growth journey and why every new level brings new challenges
• The balance between fast action and smart execution and how to move with both speed and strategy
• The art and science of brand building blending aesthetics, story, and data driven decisions
• Why even the most successful founders have “burn it all down” days and how they move through them
• Why visibility too soon can hurt your business more than help it
• The truth about the “perfect” brands you see online and what’s actually happening behind the scenes
• Why direct to consumer is still the most powerful growth engine even in a world of retailers, stockists, and marketplaces
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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
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LISTEN TO THIS EPISODE IF YOU WANT A BREAKDOWN OF HOW THIS CLIENT GOT FOUND BY MAJOR RETAILERS
In this episode, I’m sharing a behind the scenes look at how one of my clients went from feeling completely stagnant, blending in with everyone else in her industry, to landing outreach from Anthropologie within six months
No massive audience. No paid PR firm. No six figure ad budget
Just intentional, strategic moves that elevated her from small business to industry standout
You’ll hear exactly how we rebranded her to look like the premium leader in her space, clarified her message so retailers instantly understood her value, and built visibility that made her discoverable even through AI search
Whether you dream of landing in stores like Anthropologie, Sephora, or Trader Joe’s, or simply want to understand what separates findable brands from forgettable ones, this episode will help you connect the dots between strong brand foundations and big brand opportunities
What You’ll Learn in This Episode:
• The three brand pillars that make retailers want to reach out to you
• How we repositioned a small business to lead its category with authority and recognition
• The simple rebrand elements that create instant shelf appeal
• Why branding isn’t about looking pretty, it’s about signaling trust and authority
• How to craft messaging that buyers and consumers both connect with
• Why visibility and searchability are the new gatekeepers of retail success (especially with AI)
• What major retailers like Anthropologie actually look for when evaluating brands
• The surprising truth: what she didn’t have, and why you can do this too
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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
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LISTEN TO THIS EPISODE IF YOU ARE WANTING A BIG TIME BRAND, BUT ARE UNSURE IF YOUR ACTIONS ARE MATCHING UP
I’m breaking down one of the biggest mindset and strategy gaps I see among entrepreneurs: saying you want a big brand, but still operating like a small business
We’ll talk about the actions, thought processes, and long term habits that separate household names from hobby based brands and how to make sure your daily decisions are setting you up for the business you say you want
If your goals sound like “seven figures,” “in stores,” or “becoming a legacy brand,” this conversation will help you identify where your actions might not be matching your ambitions and what to do about it
What You’ll Learn in This Episode:
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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
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LISTEN TO THIS EPISODE IF YOU HAVE EVER TAKEN A BREAK — LONG OR SHORT — DUE TO BURNOUT & NOW YOU’RE ASKING… BUT HOW DO I COME BACK
Taking a break from your business can feel scary. Whether it’s a weekend away, a summer off, or months of stepping back because of burnout. The real question is: how do you come back without repeating the same cycle?
In this episode, I’m sharing both personal experience and strategy for returning after burnout in a way that’s sustainable, energizing, and aligned with where you want your business to go.
We’ll talk about how to identify what caused the burnout in the first place, how to re enter without overwhelming yourself, and how to use the “pause” as an opportunity to reset your business model, offerings, and habits.
If you’ve ever taken a break (whether voluntary or not) this episode will help you craft a comeback plan that supports both your business growth and your well being.
What You’ll Learn in This Episode:
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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
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LISTEN TO THIS EPISODE IF YOU WANT A RAW CONVERSATION OF HOW TO BLEND THE PERSONAL & PROFESSIONAL IN BUSINESS
In this episode, I sit down with my good friend and high performance mindset coach, Corinne Eckert, for a raw and real conversation about blending the personal with the professional. We talk about the habits, routines, and mindset shifts that keep you from burning out, and how what you do outside of your business directly impacts how you show up inside of it.
From differentiating rest versus recharging, to navigating busy seasons without losing yourself, to challenging the beliefs that keep you stuck in hustle mode….this conversation will push you to rethink how you approach both work and life.
If you’ve ever felt guilty for slowing down, wrestled with keeping up a “perfect” routine, or wondered how to create a business that doesn’t consume your entire identity, this episode is for you.
What You’ll Learn in This Episode:
📌 Have a question you want featured next time? Join the free podcast community below!
Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
CONNECT WITH CORINNE ON INSTAGRAM / @corinne.eckert
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LISTEN TO THIS EPISODE IF YOU WANT TO KNOW WHAT OFTEN HOLDS PEOPLE BACK FROM HITTING 7 FIGURES & BEYOND IN BUSINESS
In this case study style episode, I unpack the biggest misconception that keeps product based founders stuck below seven figures. Chasing more channels, more products, and more tactics. When the real unlock is refining what already works and adding fuel in the right place.
I’ll walk through the common plateau points, share Grace’s multi six figure question, and break down the exact approach I use to help clients leap to seven figures with healthier margins and less chaos.
What You’ll Learn in This Episode:
Timestamps:
00:00 Introduction and Episode Overview
00:56 Common Plateaus and Listener Question
02:47 Biggest Misconception in Scaling to Seven Figures
04:32 Refining and Doubling Down on What's Working
06:46 Analyzing and Optimizing Your Business
10:25 Scaling Strategies and Expansion
17:00 Conclusion and Final Thoughts
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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
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LISTEN TO THIS EPISODE IF YOU ARE STUCK IN A CYCLE OF CONSTANT LAUNCHES IN YOUR BUSINESS
In this episode, I’m unpacking one of the biggest traps I see product based founders fall into: the constant launch cycle. Yes, launches can bring quick dopamine hits and short term sales. But when they become your only strategy, they dilute your marketing, burn you out, and stall long term growth.
I’ll walk you through why launches aren’t a sustainable growth strategy, how they train your audience to only buy during promos, and what to do instead if you want consistent, scalable sales.
Plus, I’ll share real life examples from brands like Hero Patch, Scrub Daddy, and Kate Spade. As well as one of my own clients who broke free from launch burnout and hit record breaking sales without a single new product drop.
What You’ll Learn in This Episode:
Timestamps:
00:00 Introduction and Episode Overview
00:40 The Problem with Constant Launches
02:30 Why Launches Aren't Sustainable
05:46 Building a Scalable Business Model
09:31 Case Studies and Examples
11:50 Personalized Business Support
23:07 Conclusion and Final Thoughts
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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
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LISTEN TO THIS EPISODE IF YOU ARE UNSURE HOW TO TACKLE THE UPCOMING HOLIDAY SEASON
In this holiday game plan episode, I’m breaking down how I prepare product-based brands for their most profitable season. Without panic launching, discounting too deep, or drowning in “should I…?” decisions.
I’ll walk you through the biggest mistakes I see every year, how I adapt messaging for gift buyers, and the strategic questions I use with clients to decide what to launch (if anything), what to promote, and how to pace email + social so you cut through the noise instead of adding to it.
Whether you’re debating bundles, gift sets, inventory, or promos, this episode gives you a practical, prioritized roadmap you can implement now. So October warms up your audience and November/December convert.
What You’ll Learn in This Episode:
Timestamps:
00:00 Introduction and Holiday Season Challenges
00:55 Understanding the Holiday Season's Importance
03:25 Common Mistakes and Strategic Questions
08:56 Adapting Marketing and Messaging for Gift Buyers
19:26 Preparing for the Holiday Season: Key Strategies
25:29 Final Thoughts and Encouragement
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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
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LISTEN TO THIS EPISODE IF YOU WANT TO LEARN MORE ABOUT ONE OF THE BIGGEST MISTAKES I SEE BUSINESSES MAKING THAT RUIN THEIR COMMUNITY & THEIR SALES
In this episode, I’m unpacking what I call “The Subway Effect”. A common mistake I see even the biggest brands make. They build their reputation around one clear promise or differentiator… then take it back. The fallout? Lost trust, frustrated customers, and profits that never recover.
We’ll look at brands like Subway, Southwest, Lululemon, Toms, and more. How they won loyalty with a single promise, and how quickly it unraveled when they reversed it. Most importantly, I’ll show you how to protect your own unique value proposition so you can grow without making the same mistake.
What You’ll Learn in This Episode:
Timestamps:
00:00 Introduction to the Episode
00:58 The Subway Effect: A Fatal Business Mistake
04:02 Examples of Major Brand Mistakes
10:38 The Importance of Community and Trust
13:10 Applying These Lessons to Your Business
24:56 Conclusion and Final Thoughts
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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
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LISTEN TO THIS EPISODE IF YOU EVER WONDER IF YOU SHOULD BE USING OR LEAVING ETSY IN YOUR PRODUCT BASED BUSINESS
In this episode, I’m breaking down the truth about Etsy. The pros, the pitfalls, and how to know if it should be your main sales channel or just one piece of the puzzle.
This question came straight from a listener in our free community who’s making $150K a year on Etsy but feels trapped by high fees and limited growth. Etsy can be an incredible tool for traffic and proof of concept, but it can also stall your scalability if you rely on it as the foundation of your business.
If you’ve ever asked yourself, “Should I stay on Etsy, leave Etsy, or even start on it in the first place?”…this episode will give you the clarity and strategy you need.
What You’ll Learn in This Episode:
Timestamps:
0:00 Introduction and Episode Overview02:12 Pros of Using Etsy for Your Business05:20 Cons of Using Etsy for Your Business14:49 Balancing Etsy with Direct to Consumer Sales18:35 Final Thoughts and Recommendations22:18 Community and Additional Resources
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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
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LISTEN TO THIS EPISODE IF YOU WANT A BREAKDOWN AS TO HOW COACH IS MARKETING THEMSELVES TO A MAJOR ELEVATION IN THE LAST 2 YEARS
In this case study episode, I’m diving into how Coach completely repositioned itself in the last two years. Quadrupling its stock price and reestablishing itself as a must have name in the luxury market.
We’ll break down how Coach shifted its demographic, created a luxury experience at a mid luxury price point, and used smart marketing moves (influencers, TikTok virality, outlet strategy, and brand partnerships) to reclaim relevance with younger buyers.
Whether you’re a small business owner, a product based founder, or just curious how legacy brands reinvent themselves, this episode shows you what’s possible when you nail your positioning and brand experience.
What You’ll Learn in This Episode:
Timestamps:
00:00 Introduction to Coach’s Brand Revolution
01:05 Market Positioning & Pricing: How Coach Plays the “Luxury at Mid-Luxury” Game
04:02 Creating a Premium Experience at an Accessible Price Point
07:51 Targeting Younger Demographics: From Moms to Gen Z + Millennials
12:02 Outlet Stores & Accessibility: The Surprising Strategy Behind Growth
16:30 Marketing Wins & Brand Repositioning: How Coach Reinvented Itself
21:46 Applying Coach’s Strategies Directly to Your Business
27:22 Final Thoughts & Key Lessons from the Case Study
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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
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