LISTEN TO THIS EPISODE IF YOU ARE RUNNING BLACK FRIDAY PROMOS & YOU WANT TO ENSURE YOUT CAPITALIZE ON THEM

In this episode, I’m walking you through my personal Black Friday playbook. The exact checklist I use with my clients to make sure no sales opportunity slips through the cracks.

Whether you already have a solid plan or you’re still piecing it together, this episode will help you tighten every last detail so you can boost sales, simplify your systems, and actually enjoy the weekend without stress.

What You’ll Learn in This Episode:

• The 6 key areas to audit before Black Friday to maximize results

• How to simplify website navigation and mobile design to make buying effortless

• Small policy updates that build trust: shipping cutoffs, returns, and FAQs

• How to optimize abandoned cart and post purchase emails to drive repeat sales

• Smart systems for forecasting inventory and prepping packaging before the rush

• Ways to use bundles and upsells to increase average order value without deep discounting

• The ideal email and social cadence to stay visible through the noisiest weekend of the year

• The tech details that make or break your Black Friday weekend

• How to extend momentum beyond Cyber Monday and sustain Q4 growth

• Key founder habits to prevent burnout and celebrate progress along the way

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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus

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