391: My Thoughts on Etsy for Product Based Brands // COACHING SESSION

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Small Business Growth Podcast

Madison Paige

410 episodes

3 days ago

Helping you build a product based business that stands out, sells out, and gives you the Freepreneur Life you deserve. I’m Madison Paige, here to help you market better, sell more, & scale without sacrificing freedom. Every Tuesday & Friday, we dive into the core pillars of a business built to disrupt—marketing, productivity, sales & more —all while building a community that allows a thriving business and a fulfilling life to coexist. Here we like to teach in a fun, conversational type of way -- kinda like sippin coffee with a biz bestie. So settle in and start binging your new fave biz pod!

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391: My Thoughts on Etsy for Product Based Brands // COACHING SESSION

Small Business Growth Podcast

23 minutes 51 seconds

2 months ago

391: My Thoughts on Etsy for Product Based Brands // COACHING SESSION

LISTEN TO THIS EPISODE IF YOU EVER WONDER IF YOU SHOULD BE USING OR LEAVING ETSY IN YOUR PRODUCT BASED BUSINESS

In this episode, I’m breaking down the truth about Etsy. The pros, the pitfalls, and how to know if it should be your main sales channel or just one piece of the puzzle.

This question came straight from a listener in our free community who’s making $150K a year on Etsy but feels trapped by high fees and limited growth. Etsy can be an incredible tool for traffic and proof of concept, but it can also stall your scalability if you rely on it as the foundation of your business.

If you’ve ever asked yourself, “Should I stay on Etsy, leave Etsy, or even start on it in the first place?”…this episode will give you the clarity and strategy you need.

What You’ll Learn in This Episode:

The real pros of Etsy and how to leverage them without getting dependent
The hidden costs that eat into your margins (fees, ads, and the “always active” hustle)
Why Etsy is built on transactions, not brand and why that matters for scaling
How to know if you’ve plateaued on Etsy (and why it happens at specific revenue levels)
The framework I use with clients to transition from Etsy first → brand first
The truth about converting Etsy buyers into lifelong customers (and what to do instead)
When Etsy drives sales (and when it caps your potential)

Timestamps:

0:00 Introduction and Episode Overview02:12 Pros of Using Etsy for Your Business05:20 Cons of Using Etsy for Your Business14:49 Balancing Etsy with Direct to Consumer Sales18:35 Final Thoughts and Recommendations22:18 Community and Additional Resources

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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus

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