LISTEN TO THIS EPISODE IF YOU ARE WANTING TO IMPROVE OR START AN EMAIL MARKETING STRATEGY FOR YOUR CONSUMER BRAND
Email marketing isn’t optional anymore, it’s essential. If you’re relying only on social media to drive sales, you’re leaving money (and loyal customers) on the table.
In this episode, I’m breaking down the two types of emails every product based business needs. How to use them to convert browsers into buyers, nurture repeat customers, and finally sell without feeling “salesy”.
What You’ll Learn in This Episode:
• The two email types that drive sales and build connection
• Why email marketing is still the highest ROI channel for product based brands
• The biggest mistake most founders make with email (and how to fix it fast)
• How funnels automate sales while you sleep
• The essential emails every business needs
• How to use broadcast emails to nurture, connect, and convert your community
• What separates a “template” email from one that actually converts
• Why strategy, timing, and tone matter more than fancy design
• How to balance automation with authenticity so your customers feel seen
• Action steps to optimize, personalize, and finally make your emails profitable
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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
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