LISTEN TO THIS EPISODE IF YOU ARE STUCK IN A CYCLE OF CONSTANT LAUNCHES IN YOUR BUSINESS
In this episode, I’m unpacking one of the biggest traps I see product based founders fall into: the constant launch cycle. Yes, launches can bring quick dopamine hits and short term sales. But when they become your only strategy, they dilute your marketing, burn you out, and stall long term growth.
I’ll walk you through why launches aren’t a sustainable growth strategy, how they train your audience to only buy during promos, and what to do instead if you want consistent, scalable sales.
Plus, I’ll share real life examples from brands like Hero Patch, Scrub Daddy, and Kate Spade. As well as one of my own clients who broke free from launch burnout and hit record breaking sales without a single new product drop.
What You’ll Learn in This Episode:
Timestamps:
00:00 Introduction and Episode Overview
00:40 The Problem with Constant Launches
02:30 Why Launches Aren't Sustainable
05:46 Building a Scalable Business Model
09:31 Case Studies and Examples
11:50 Personalized Business Support
23:07 Conclusion and Final Thoughts
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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
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