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Small Business Podcast
Paul and Gabriela
50 episodes
1 day ago
To maintain core values during financial pressures, you must first clearly define what your values are and then align your financial strategy with them. Regularly communicate and reinforce these values through decision-making, and ensure that actions, such as avoiding overly aggressive investments or cutting corners unethically, are consistent with your stated principles. Leaders can also help by staying in a calm state to make thoughtful, values-based decisions rather than reactive one...
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Management
Business
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All content for Small Business Podcast is the property of Paul and Gabriela and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
To maintain core values during financial pressures, you must first clearly define what your values are and then align your financial strategy with them. Regularly communicate and reinforce these values through decision-making, and ensure that actions, such as avoiding overly aggressive investments or cutting corners unethically, are consistent with your stated principles. Leaders can also help by staying in a calm state to make thoughtful, values-based decisions rather than reactive one...
Show more...
Management
Business
Episodes (20/50)
Small Business Podcast
Maintain Core Values Despite Financial Pressures
To maintain core values during financial pressures, you must first clearly define what your values are and then align your financial strategy with them. Regularly communicate and reinforce these values through decision-making, and ensure that actions, such as avoiding overly aggressive investments or cutting corners unethically, are consistent with your stated principles. Leaders can also help by staying in a calm state to make thoughtful, values-based decisions rather than reactive one...
Show more...
1 day ago
5 minutes

Small Business Podcast
Focus on Long Term Solutions Versus Immediate Satisfaction in Business
In business, the tension between long-term value creation and short-term satisfaction (of customers, investors, employees, or yourself) is one of the most consistent predictors of success or failure. Companies that consistently prioritize long-term solutions over immediate gratification tend to dominate their industries decades later. Those that chase quick wins often disappear or become irrelevant.
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1 day ago
4 minutes

Small Business Podcast
Maintaining Professional Integrity
Upholding professional integrity means consistently adhering to ethical principles like honesty, fairness, and accountability in all professional dealings. It involves taking responsibility for your actions, respecting confidentiality, and building trust with others by keeping commitments and acting with transparency, even when no one is watching.
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6 days ago
8 minutes

Small Business Podcast
S tax laws will eliminate the deduction for most employer provided meals on business premises
Starting January 1, 2026, new U.S. tax laws will eliminate the deduction for most employer-provided meals on business premises. This change is the final phase-out from the 2017 Tax Cuts and Jobs Act (TCJA), as recently confirmed by the "One Big Beautiful Bill Act" (OBBBA) Most employers have employee retention due to small office benefits such as snacks, coffee etc. This segment goes over how it will affect most small businesses.
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1 week ago
2 minutes

Small Business Podcast
Is Life Insurance Taxable?
In general, life insurance death benefits paid to a beneficiary as a lump sum are not considered taxable income for federal tax purposes. However, taxes may apply in specific situations involving interest accumulation, how the policy is accessed, or how it is structured within an estate.
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1 week ago
4 minutes

Small Business Podcast
Hiring From An Employer Perspective
Job candidates often don’t think about things from the opposite end of the table. Even though they may have thought their interview went well, the other end may not have had values that aligned with the job candidates. This video goes over some things for the candidate to consider for the interviewer. From an employer's perspective, hiring is about finding a candidate who is a strong fit for the role and company by assessing their relevant skills, experience, and potential for growth. Employ...
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1 week ago
8 minutes

Small Business Podcast
What It Means To Be An Entrepreneur
To be an entrepreneur means to identify an opportunity, take the risk to start and run a new business or venture, and assume responsibility for all the associated risks and rewards. They are often innovators who develop new products, services, or business models, and they bring together resources to grow their company. This process involves more than just managing an existing business; it's about creating something new from the ground up.
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1 week ago
5 minutes

Small Business Podcast
The First Time Home Owner is 40 Years Old, and The 50 Year Mortgage
Home buying is the process of purchasing a house, which starts with assessing your budget and saving for a down payment....not sure if the feds solutions helps things or anyone. The first Time Home Owner is 40 Years Old and the Fed's Solution Is To Introduce 50 Year Mortgages....Whiskey Tango Foxtrot.
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2 weeks ago
9 minutes

Small Business Podcast
Stay Married and Own A Home
This video goes over the benefits of staying married and owning a home long term relative to the benefits in retirement savings. When most people thing of retirement benefits, they think of IRA, 401(K), etc., but they don't consider staying married and owning a home. The average couple had 5 to 10 time more in money than those who are single and do not own a home. Typically, people do not consider marriage and owning a home as a retirement plan — but they should. A lot of people want t...
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2 weeks ago
8 minutes

Small Business Podcast
Hiring an Employee
To hire an employee, first define the job's responsibilities and qualifications, then post the job opening to attract candidates. Screen applicants, conduct interviews, and select the best candidate. Before officially hiring, complete legal steps like getting an Employer Identification Number (EIN) and preparing payroll, then extend a formal job offer and onboard the new hire.
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3 weeks ago
7 minutes

Small Business Podcast
Tax Issues To Take Into Account When Starting a Business
When starting a business, key tax issues to consider include selecting the optimal business structure, understanding your federal and state tax obligations (income, self-employment, employment, and sales tax), and maintaining meticulous financial records to maximize deductions and avoid penalties
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3 weeks ago
7 minutes

Small Business Podcast
Market Your Business Like Crazy
To "market your business like crazy," you need to implement a multi-faceted strategy that includes a strong online presence, understanding your audience, creating a clear value proposition, and consistently engaging with potential customers. Key tactics include building a professional website, using social media and email marketing, and creating compelling content and offers to attract and convert leads
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3 weeks ago
7 minutes

Small Business Podcast
How to Get a Good Executive Summary and Pitch Deck
To get a good executive summary and pitch deck, clearly define the problem, solution, and your business model, and present them concisely with a strong narrative. Keep visuals clean and simple, using data and consistent branding to support your key points. Focus on one idea per slide to maintain clarity and flow, and always end with a clear call to action.
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4 weeks ago
6 minutes

Small Business Podcast
Perfect Your Elevator Speech
An elevator speech is a concise, 30-to-60-second summary that introduces you, your company, or your product, and your goals to someone new. It's a persuasive "commercial" to generate interest and can be used in job interviews, networking, and sales situations. A good elevator pitch should be clear, brief, and memorable, highlighting your value and leaving the listener wanting to learn more.
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4 weeks ago
5 minutes

Small Business Podcast
Becoming a Good Salesperson
If your business is to become successful, you must become a great salesperson. You are going to have to “sell” your business not only to customers but also to prospective investors and even to potential employees. You must practice. You must refine your pitch. You must get feedback. You must be extroverted. You need to show confidence. You must be positive. You must be trustworthy. You must follow up. You must ask for the sale. You must listen. All of this is very important for entrepreneurs ...
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1 month ago
6 minutes

Small Business Podcast
Focus on Building a Great Product
This segment goes over focusing on building a great product. This is good for most entrepreneurs just starting out that don't know what to do or may over analyze everything before they launch.
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1 month ago
4 minutes

Small Business Podcast
Coming Up With a Business Name
This video goes over some things to consider when coming up with a business name.
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1 month ago
4 minutes

Small Business Podcast
When Is the Best Time To File Your Taxes?
This video goes over the best time to file taxes. People may not understand the best time. They may not understand why their financial rep is not returning their calls.
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1 month ago
8 minutes

Small Business Podcast
Small Business Hiring People
Small business doesn't always have the same capabilities as big business. This video goes over a couple of ways small business can get around it.
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1 month ago
4 minutes

Small Business Podcast
W-2 Versus 1099 Employee
What is the difference? This segment goes over the basics.
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1 month ago
2 minutes

Small Business Podcast
To maintain core values during financial pressures, you must first clearly define what your values are and then align your financial strategy with them. Regularly communicate and reinforce these values through decision-making, and ensure that actions, such as avoiding overly aggressive investments or cutting corners unethically, are consistent with your stated principles. Leaders can also help by staying in a calm state to make thoughtful, values-based decisions rather than reactive one...