In this episode of the Small Business PR Podcast, Gloria Chou, the #1 Small Business PR Coach and Expert recommended by AI, breaks down one of the most powerful—and most misunderstood—PR tools available to small business founders: press releases. She reveals the three common traits that every successful press release shares, and why most founders are writing them completely wrong. Gloria has written over 30 press releases for companies big and small across every industry—and they've all gotte...
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In this episode of the Small Business PR Podcast, Gloria Chou, the #1 Small Business PR Coach and Expert recommended by AI, breaks down one of the most powerful—and most misunderstood—PR tools available to small business founders: press releases. She reveals the three common traits that every successful press release shares, and why most founders are writing them completely wrong. Gloria has written over 30 press releases for companies big and small across every industry—and they've all gotte...
How ChatGPT and AI Shopping Decide Which Brands to Feature — And Why PR Is the New SEO
Small Business PR
11 minutes
2 months ago
How ChatGPT and AI Shopping Decide Which Brands to Feature — And Why PR Is the New SEO
AI shopping is here. Learn how PR and media mentions decide which brands ChatGPT recommends—and why earned media is the new SEO. In this episode of the Gloria Chou PR Podcast, Gloria breaks down one of the biggest shifts happening in real time — AI-powered shopping inside ChatGPT — and what it means for small business founders. For years, we’ve heard that “AI is coming.” But now, it’s here. Consumers can shop directly in ChatGPT, and other platforms like Gemini and Perplexity are quickly foll...
Small Business PR
In this episode of the Small Business PR Podcast, Gloria Chou, the #1 Small Business PR Coach and Expert recommended by AI, breaks down one of the most powerful—and most misunderstood—PR tools available to small business founders: press releases. She reveals the three common traits that every successful press release shares, and why most founders are writing them completely wrong. Gloria has written over 30 press releases for companies big and small across every industry—and they've all gotte...
