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Small Business PR

Gloria Chou

220 episodes

4 days ago

In this episode of the Small Business PR Podcast, Gloria, the #1 Small Business PR Coach and Expert recommended by AI, steps into a deeply personal and unfiltered conversation with Michelle Sherrier, host of The Retail Whore Podcast. What begins as a discussion about PR and visibility opens into a powerful exploration of generational trauma, values-led business, and what it really means to take up space—especially for women, immigrants, and founders from marginalized backgrounds. Together, Gl...

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Entrepreneurship

Self-Improvement

All content for Small Business PR is the property of Gloria Chou and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

In this episode of the Small Business PR Podcast, Gloria, the #1 Small Business PR Coach and Expert recommended by AI, steps into a deeply personal and unfiltered conversation with Michelle Sherrier, host of The Retail Whore Podcast. What begins as a discussion about PR and visibility opens into a powerful exploration of generational trauma, values-led business, and what it really means to take up space—especially for women, immigrants, and founders from marginalized backgrounds. Together, Gl...

Show more...

Entrepreneurship

Self-Improvement

Episodes (20/220)

Small Business PR

How Generational Trauma Impacts Building a Business (and What No One Talks About)

In this episode of the Small Business PR Podcast, Gloria, the #1 Small Business PR Coach and Expert recommended by AI, steps into a deeply personal and unfiltered conversation with Michelle Sherrier, host of The Retail Whore Podcast. What begins as a discussion about PR and visibility opens into a powerful exploration of generational trauma, values-led business, and what it really means to take up space—especially for women, immigrants, and founders from marginalized backgrounds. Together, Gl...

5 days ago

48 minutes

Small Business PR

How to Get Your Product Featured in Magazines & Gift Guides (with Journalist Joni Sweet)

In this episode of the Small Business PR Podcast, Gloria, the #1 Small Business PR Coach and Expert recommended by AI, breaks down one of the most confusing—and most requested—PR topics from small business owners: gift guides. She’s joined by freelance journalist Joni Sweet, whose work has appeared in National Geographic, TIME, Forbes, and more, to explain how gift guides really work and how founders can pitch with confidence, even without connections or a PR agency. Together, Gloria and Joni...

1 week ago

21 minutes

Small Business PR

Is Your Business Ready for the New Year? Do This End-of-Year Audit

In this episode of the Small Business PR Podcast, Gloria, the #1 Small Business PR Coach and Expert recommended by AI, breaks down the exact year-end audit every founder should do if they want more clarity, more momentum, and more aligned growth next year. Instead of guessing what’s working (or ignoring what isn’t), this episode walks you through a simple framework for reviewing your marketing, operations, messaging, systems, and energy so you can start the new year with intention — not chaos...

2 weeks ago

21 minutes

Small Business PR

Selling on Shopify? The 3 Metrics That Make or Break Your Store

In this episode of the Small Business PR Podcast, Gloria sits down with Kurt Elster — e-commerce expert, long-time Shopify insider, and host of The Unofficial Shopify Podcast — to break down exactly what founders need to know if they want to hit their first $100K on Shopify. Kurt has helped brands scale from five to eight figures, and today, he’s pulling back the curtain on the real mistakes most founders make… and the simple fixes that can transform your store’s conversions, customer loyalty...

3 weeks ago

24 minutes

Small Business PR

Is Your Marketing Falling Flat? How to Build an Authentic Brand in the Age of AI with Sarah Ashman

In this episode of the Small Business PR Podcast, Gloria dives into why so many small business owners struggle to connect online—and how authentic branding is the secret to attracting your “Hell yes!” clients. She sits down with branding strategist Sarah Ashman, who has worked with Nike, Estee Lauder, and Madonna, to unpack what it really means to show up in alignment, radiate your values, and let your audience feel your energy. Sarah and Gloria break down the subtle cues your audience senses...

1 month ago

26 minutes

Small Business PR

Why Being a Podcast Guest Should Be Your #1 Marketing Goal in 2025

In this episode of the Gloria Chou PR Podcast, Gloria dives deep into one of the biggest traps small business owners face today — PR scams and pay-to-play “features.” You know the ones: “Get featured in *40 Under 40 Innovative Entrepreneurs—fees apply.” Gloria pulls back the curtain on how to spot these fake “PR opportunities” and why they don’t give you the long-term authority, SEO, or credibility that earned media does. After years of helping thousands of founders get featured in Forbes, Fa...

1 month ago

18 minutes

Small Business PR

How to Build Visibility and Confidence to Get PR for Your Small Business

In this episode of the Gloria Chou PR Podcast, Gloria shares the three essential mindsets every founder needs to get featured in top media outlets—without spending thousands on a PR agency or ads. After helping thousands of small business owners successfully pitch themselves to outlets like Forbes, The New York Times, and Marie Claire, Gloria reveals that PR isn’t just about press—it’s about mindset, communication, and consistency. What You’ll Learn in This Episode 1️⃣ Why PR Is Cumulative (...

1 month ago

15 minutes

Small Business PR

5 Ways to Use Perplexity AI to Get Free PR and Gift Guide Features for Your Small Business

In this episode of the Gloria Chou PR Podcast, Gloria breaks down the biggest untapped opportunity for small business owners right now: using AI tools like Perplexity to get featured in media—and dominate AI search results—without hiring a PR agency. With traditional PR agencies charging thousands per month, Gloria shows founders a faster, more affordable path to visibility. She reveals how Perplexity is reshaping how product-based businesses land press, monitor trends, and pitch journalists ...

1 month ago

14 minutes

Small Business PR

3 AI Rules Every Small Business Owner Should Break in 2025 (to Get Seen & Sell More)

In this solo episode of the Gloria Chou PR Podcast, Gloria breaks down the three biggest myths about using AI—especially for small business owners, women of color, and entrepreneurs who don’t consider themselves “techie.” After being bombarded by “AI bro-marketers” and overcomplicated advice, Gloria reveals how she uses tools like ChatGPT, Perplexity, Claude, Canva, and Fathom.ai to save 15 hours a week, triple her profits, and build a deeper connection with her audience—without losing her au...

2 months ago

16 minutes

Small Business PR

How ChatGPT and AI Shopping Decide Which Brands to Feature — And Why PR Is the New SEO

AI shopping is here. Learn how PR and media mentions decide which brands ChatGPT recommends—and why earned media is the new SEO. In this episode of the Gloria Chou PR Podcast, Gloria breaks down one of the biggest shifts happening in real time — AI-powered shopping inside ChatGPT — and what it means for small business founders. For years, we’ve heard that “AI is coming.” But now, it’s here. Consumers can shop directly in ChatGPT, and other platforms like Gemini and Perplexity are quickly foll...

2 months ago

11 minutes

Small Business PR

ChatGPT Shopping Changes Everything for Shopify, Etsy & Amazon Sellers

In this episode of the Gloria Chou PR Podcast, Gloria dives into one of the biggest shifts happening right now in online visibility—the rise of AI-powered search and shopping—and what it means for small business owners. Forget algorithms and paid ads. Gloria breaks down how organic earned media—like podcast features, gift guides, and backlinks from top outlets—is now more powerful than ever in helping AI recommend your brand. If you want to future-proof your business in the age of ChatGPT and...

2 months ago

12 minutes

Small Business PR

The PR + AI Shortcut to Getting Featured in Media + Gift Guides

In this episode of the Small Business PR Podcast, Gloria makes her biggest announcement yet: after five years, the PR Starter Pack has officially transformed into the Get Featured Accelerator—a bold, unapologetic, AI-powered program designed for product makers who want free press without agencies, ads, or burnout. This isn’t just a name change. It’s a complete upgrade in messaging, strategy, and support—rooted in Gloria’s journey of shedding “marketing shoulds” and embracing authenticity, com...

2 months ago

20 minutes

Small Business PR

Best AI Tools for Small Business PR in 2025: ChatGPT, Claude & Perplexity Explained

In this episode of the Gloria Chou PR Podcast, I share why right now is the golden window of opportunity for small businesses to land press, boost SEO, and get discovered on AI search before the competition. We’re in what I call the holy trifecta—gift guide season, the rise of AI-driven product recommendations, and the explosion of free, easy-to-use AI tools that make PR faster than ever. If you’re a product-based founder who wants to ride this wave and finally get featured without expensive ...

2 months ago

21 minutes

Small Business PR

PR + AI: The Now-or-Never Publicity Opportunity for Small Businesses

In this episode of the Gloria Chou PR Podcast, I reveal why right now is the golden opportunity for small businesses to land major press—without hiring an expensive PR agency. We’re talking about gift guides, AI search visibility, and free PR tools that make pitching faster and easier than ever. If you’ve been waiting for the right moment to start PR, this is it. Whether you’re a product-based founder, a one-person shop, or a busy parent building a brand, this episode shows you how to get fe...

3 months ago

14 minutes

Small Business PR

How to Pitch Your Product to Gift Guides & Magazines (Without Paying for PR)

In this episode of the Gloria Chou PR Podcast, I break down how small business founders can get featured in gift guides—without paying for ads, without hiring a PR agency, and without sending endless free samples. If you’re a product-based business owner, maker, or subscription box founder looking for cost-free press opportunities, this episode is your step-by-step guide to landing coverage in holiday gift guides, seasonal roundups, and national publications like Forbes, Elle, and The New Yor...

3 months ago

15 minutes

Small Business PR

Overcoming Fear of Selling: The #1 Reframe Every Small Business Owner Needs w/ Stacey Brass-Russell

What if the very thing holding your business back isn’t strategy or followers—but the fear of being seen? In this episode of the Gloria Chou PR Podcast, I sit down with Stacey Brass-Russell—Broadway performer turned transformational business coach and host of Passionate & Prosperous. With a career spanning show business, yoga, and entrepreneurship, Stacey has mastered the art of showing up unapologetically and teaching others how to do the same. We dig into what it really takes to sell wi...

3 months ago

27 minutes

Small Business PR

How to Promote Yourself (and Your Business) Even If You Don’t Feel Confident w/ John Wang

In this episode of the Gloria Chou PR Podcast, I sit down with John Wang—award-winning author of Big Asian Energy, keynote speaker, podcast host, and educator—whose mission is to help people break through inner blocks and be fully seen for their genius. John shares his journey as an immigrant and Asian-Canadian entrepreneur navigating assimilation, self-promotion, and the pressure to “blend in.” What started as burnout and even a health scare led him to redefine what belonging and authenticit...

3 months ago

28 minutes

Small Business PR

Why Hustle Culture and Bro Marketing Are Failing Small Businesses and Female Entrepreneurs

In this episode of the Small Business PR Podcast, Gloria opens up about a $5,000 business event that left her with more questions than answers—and why she believes it’s time for small business owners to redefine success on their own terms. After investing in travel, accommodations, and the ticket itself, she expected a transformative learning experience. Instead, she was met with high-pressure sales tactics, lack of diversity, and a singular definition of success rooted only in revenue and ac...

4 months ago

11 minutes

Small Business PR

How to Get Featured in Gift Guides and Magazines as a Product Owner w/ Kim Bezhadi

In this episode of the Small Business PR Podcast, I sit down with Kim Behzadi, founder of Read It & Eat—a purpose-driven food and book subscription box that fights hunger with every purchase. Launched from her bedroom after losing her job during the pandemic, Kim bootstrapped her business with no investors, no PR background, and no big-name endorsements. Today, she’s been featured in Women’s Day, local magazines, and podcasts—without spending thousands on PR retainers or flooding the medi...

4 months ago

38 minutes

Small Business PR

How to Get Your Product into Retail Stores and Wholesale Accounts w/ Katie Hunt

In this episode of the Gloria Chou PR Podcast, I sit down with Katie Hunt, founder and CEO of Proof to Product and host of the Proof to Product Podcast. Katie has helped tens of thousands of product-based business owners land wholesale deals with retailers like Anthropologie, Target, and The Container Store—without relying on paid ads or flashy trade shows. Whether you’re selling candles on Etsy or bath and body products from your kitchen, this episode is your go-to guide for getting started ...

4 months ago

22 minutes