The Rise of Zero-Click Searches and What Solopreneurs Should Know (EP85)

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Small Business Sweet Spot

Barb Davids

162 episodes

5 days ago

If you're like a lot of small business owners that I work with, you might be feeling a little lost when it comes to SEO and content marketing. Maybe you even tried some things that you found online, but you're not seeing results yet, or you aren't sure like what really works for your business. Welcome to the Small Business Sweet Spot. I'm Barb Davids, and I'm here to help you get more website, traffic and leads with simple, actionable SEO and content strategies. In each episode, I share tips and tactics and talk with other business owners who help us grow both in our business and in life.

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The Rise of Zero-Click Searches and What Solopreneurs Should Know (EP85)

Small Business Sweet Spot

6 minutes 14 seconds

1 month ago

The Rise of Zero-Click Searches and What Solopreneurs Should Know (EP85)

Zero-click searches get tossed around a lot in the search world, usually in alarmist posts that make business owners feel like they’re behind. In this episode, I’m sharing what it actually means and how to factor it into your website marketing strategy.

Enjoy the episode!

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

🌟 Wish your website pulled in more leads? The Website Power-Up Plan™ is built for service-based business owners who feel like their website should be doing more but aren’t sure what’s standing in the way. Let’s make that darned thing work!

🧰 I love me a good digital marketing tool.This week’s recommended tool is How To ClickUp.

If you're a fan of ClickUp, you're gonna love this! Learn ClickUp basics in just one day. Taught by ProcessDriven, one of the most knowledgeable teachers on the tool. It's one of the most comprehensive and easy courses I've ever taken. I took it when I first started using ClickUp.

Peek inside my toolbox for all my tools.

🎧 This week’s recommended podcast episode is Say "NO" to Awkward Networking with Special Guest, Ande Lyons on the Small Business Casual show.

Emily is doing a NO-vember theme and I really appreciate this episode. The word networking has such an icky connotation to it. This episode offers an angle to make it not-icky. Emily's questions are so great. Ande talks about how she follows up and Emily asked what I was exactly thinking, that's a lot of people! She asked how many do we follow up with. Ande also provides a way to help ease the anxiety before going into a magical meetup. When you listen to the episode, you'll understand why I call it a magical meetup.

🗞️ Like newsletters? Digital Marketing Takeaway

About This Show

Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.

Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.