It's quite possibly I'm taking everyone's story telling advice a little too far in this episode. LOL But you know what? It's ok. What I'm about to share is how it happened. I'm going to share about my trying to get drunk from non-aholic beer and then relate that to our avoidance in business.
I identify four key areas where business owners often avoid tasks (visibility, finances, marketing, and analytics) and practical steps to confront these avoidances. Additionally, I introduce the helpful digital marketing tool of the week and recommend a podcast episode. The episode wraps up with an invitation for you to identify and share their own areas of avoidance.
Enjoy the episode!
👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.
🌟 Wish your website pulled in more leads? The Website Power-Up Plan™ is built for service-based business owners who feel like their website should be doing more but aren’t sure what’s standing in the way. Let’s make that darned thing work!
🧰 I love me a good digital marketing tool.This week’s recommended tool is Napkin AI.
You plug in numbers, it outputs a pretty format. Literally a few seconds. It's quite amazing.
Peek inside my toolbox for all my tools.
🎧 This week’s recommended podcast episode is 5 Hard Truths That Changed My Design Business in 2025 from The McClain Method podcast. It wasn't a wrap up like some do; he went in to share specific learnings that as a business owner we can benefit from.
🗞️ Like newsletters? Digital Marketing Takeaway
About This Show
Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that has actionable topics that grow our business and personal life. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.
Small Business Sweet Spot is a place for business owners wondering what matters in growing their business. Episodes range from quick, tactical advice on improving website visibility, marketing and analytics to guest interviews with experts on topics like productivity, branding, and mindset to support the "whole" business owner. Let’s find the sweet spot between business and life so you can enjoy both.
SEO related questions I've been asked or have seen a lot in discussions on various platforms.
Enjoy the episode!
👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.
🌟 Wish your website pulled in more leads? The Website Power-Up Plan™ is built for service-based business owners who feel like their website should be doing more but aren’t sure what’s standing in the way. Let’s make that darned thing work!
🧰 I love me a good digital marketing tool.This week’s recommended tool is Gamma.
Quite literally the most thought out tool from a business perspective. The functionally in this thing is what every business owner has been looking for. It creates presentations for you! PDFs too. You can load up your bullet list of notes or word for word what you want and then answer a couple of questions, and bam! You got yourself a handy presentation. I've used it to present ideas and share pricing with prospects. It's so much prettier than a word doc. This visually takes away the boring.
Peek inside my toolbox for all my tools.
🎧 This week’s recommended podcast episode is The Liberating Power of Conscious Intention part 1 by Tara Brach. If you've ever wondered how to get more intentional with your day, this is a good one to listen to.
🗞️ Like newsletters? Digital Marketing Takeaway
About This Show
Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that has actionable topics that grow our business and personal life. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.
Small Business Sweet Spot is a place for business owners wondering what matters in growing their business. Episodes range from quick, tactical advice on improving website visibility, marketing and analytics to guest interviews with experts on topics like productivity, branding, and mindset to support the "whole" business owner. Let’s find the sweet spot between business and life so you can enjoy both.
A lot of businesses that come to me have a "skeleton website". Bare bones pages that fall short of informing, building trust, and definitely not ranking in search engines. I have 4 questions you can ask to see if your website is a skeleton website.
Enjoy the episode!
👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.
🌟 Wish your website pulled in more leads? The Website Power-Up Plan™ is built for service-based business owners who feel like their website should be doing more but aren’t sure what’s standing in the way. Let’s make that darned thing work!
🧰 I love me a good digital marketing tool.This week’s recommended tool is Keywords Everywhere.
It installs as Chrome Extension and keyword data shows in the search results page. If you connect it with Google Analytics and Google Search Console, it adds columns for search volume, CPC, competition and trending.
Peek inside my toolbox for all my tools.
🎧 This week’s recommended podcast episode is Shaman's tips for An Amazing 2026 Part 6 on the Jim Fortin Podcast.
I realize that not a lot of people are interested in content around shaman advice, however, this was a good episode around person responsibility and convenience.
🗞️ Like newsletters? Digital Marketing Takeaway
About This Show
Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that has actionable topics that grow our business and personal life. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.
Small Business Sweet Spot is a place for business owners wondering what matters in growing their business. Episodes range from quick, tactical advice on improving website visibility, marketing and analytics to guest interviews with experts on topics like productivity, branding, and mindset to support the "whole" business owner. Let’s find the sweet spot between business and life so you can enjoy both.
This episode was inspired by a friend's IG post on consistency. I feel like I've struggled with it so I decided to ask myself, what does consistency mean to me. How do I stay consistent? The answer turned out to be through resiliency. In this episode, I explore the idea of resiliency as I see it and I’ve also brought in four fellow business owners to weigh in with their stories. Plus I share 6 ways to build that resiliency muscle.
Enjoy the episode!
Timestamps
00:27 Defining Consistency and Resiliency
00:51 Exploring Resiliency
01:27 Personal Story: Falling Off the Horse
03:39 Diana Knezevici's resiliency definition
03:59 Sheila Kofahl's Tree in the Storm Analogy
05:02 Resiliency in Business
06:23 Six Ways to Build Resiliency
06:27 Refocus Your Attention
07:23 Phone a Friend
07:55 Leslie Marshall's story of resiliency
09:08 Less Social Media
10:21 Acknowledge and Accept
11:01 Find Optimism
11:34 Isabel Chen's advice for resiliency
12:33 Respond Intentionally
14:26 Final Thoughts on Resiliency
Resources
Peek inside my toolbox for all my tools.
👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.
🌟 Wish your website pulled in more leads? The Website Power-Up Plan™ is built for service-based business owners who feel like their website should be doing more but aren’t sure what’s standing in the way. Let’s make that darned thing work!
🗞️ Like newsletters? Digital Marketing Takeaway
About This Show
Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that has actionable topics that grow our business and personal life. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.
Small Business Sweet Spot is a place for business owners wondering what matters in growing their business. Episodes range from quick, tactical advice on improving website visibility, marketing and analytics to guest interviews with experts on topics like productivity, branding, and mindset to support the "whole" business owner. Let’s find the sweet spot between business and life so you can enjoy both.
What a fun convo with fellow marketer Sarah Gemmell! She helps small business owners and solopreneurs who don't have a dedicated marketing team. Sarah has amazing advice around following up, whether to invest time and energy into free or paid networking and shares how we have gotten so scared of being salesy that we've flipped our possible business opportunities to the friend zone.
Enjoy the episode!
👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.
🌟 Wish your website pulled in more leads? The Website Power-Up Plan™ is built for service-based business owners who feel like their website should be doing more but aren’t sure what’s standing in the way. Let’s make that darned thing work!
🧰 I love me a good digital marketing tool.
Peek inside my toolbox for all my tools.
🗞️ Like newsletters? Digital Marketing Takeaway
About This Show
Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that has actionable topics that grow our business and personal life. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.
Small Business Sweet Spot is a place for business owners wondering what matters in growing their business. Episodes range from quick, tactical advice on improving website visibility, marketing and analytics to guest interviews with experts on topics like productivity, branding, and mindset to support the "whole" business owner. Let’s find the sweet spot between business and life so you can enjoy both.
In this episode, I’m walking through six clues that help you figure out which marketing channels are actually working for your business and how they can help you decide what to keep, cut, or bring in.
Enjoy the episode!
👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.
🌟 Wish your website pulled in more leads? The Website Power-Up Plan™ is built for service-based business owners who feel like their website should be doing more but aren’t sure what’s standing in the way. Let’s make that darned thing work!
🧰 I love me a good digital marketing tool.This week’s recommended tool is BrightLocal.
A local SEO tool used by both business owners and SEO professionals. See who your competitors are in the Google map pack and track your keywords for the maps also. Super handy.
Peek inside my toolbox for all my tools.
🎧 This week’s recommended podcast episode is from Diary of a CEO, called Anxiety Is Just a Prediction. It's one of their most replayed moments. The host, Steven Bartlett, interviewed Lisa Feldman Barrett. It blew my mind. I knew of the concept already but not quiet in this way. And it's one of the reason I continue to listen to episodes even if the title sounds like something I already know. Different people, different perspectives and ways of explaining things.
🗞️ Like newsletters? Digital Marketing Takeaway
About This Show
Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that has actionable topics that grow our business and personal life. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.
Small Business Sweet Spot is a place for business owners wondering what matters in growing their business. Episodes range from quick, tactical advice on improving website visibility, marketing and analytics to guest interviews with experts on topics like productivity, branding, and mindset to support the "whole" business owner. Let’s find the sweet spot between business and life so you can enjoy both.
In this episode, I’m joined by Jessie Geroux, a serial entrepreneur, travel expert, and passionate advocate for families navigating life with special needs. Jessie shares her journey of pivoting from real estate into the travel industry, how she’s built businesses that align with both purpose and profit, and why she believes travel is one of the most powerful investments we can make in ourselves. Whether you're in the middle of a business transition or just dreaming about your next trip, Jessie’s story is full of wisdom, warmth, and real-world insight.
Enjoy the episode!
Timeline
00:00 Introduction and Guest Overview
00:58 Meet Jessie Geroux: Entrepreneurial Journey
02:01 Networking and Business Pivoting
03:10 Travel Business and Special Needs Advocacy
10:02 Faith and Community Involvement
14:34 The Value of Travel
18:46 Conclusion and Contact Information
👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.
🌟 Wish your website pulled in more leads? The Website Power-Up Plan™ is built for service-based business owners who feel like their website should be doing more but aren’t sure what’s standing in the way. Let’s make that darned thing work!
🧰 I love me a good digital marketing tool.
Peek inside my toolbox for all my tools.
🗞️ Like newsletters? Digital Marketing Takeaway
About This Show
Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that has actionable topics that grow our business and personal life. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.
Small Business Sweet Spot is a place for business owners wondering what matters in growing their business. Episodes range from quick, tactical advice on improving website visibility, marketing and analytics to guest interviews with experts on topics like productivity, branding, and mindset to support the "whole" business owner. Let’s find the sweet spot between business and life so you can enjoy both.
Zero-click searches get tossed around a lot in the search world, usually in alarmist posts that make business owners feel like they’re behind. In this episode, I’m sharing what it actually means and how to factor it into your website marketing strategy.
Enjoy the episode!
👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.
🌟 Wish your website pulled in more leads? The Website Power-Up Plan™ is built for service-based business owners who feel like their website should be doing more but aren’t sure what’s standing in the way. Let’s make that darned thing work!
🧰 I love me a good digital marketing tool.This week’s recommended tool is How To ClickUp.
If you're a fan of ClickUp, you're gonna love this! Learn ClickUp basics in just one day. Taught by ProcessDriven, one of the most knowledgeable teachers on the tool. It's one of the most comprehensive and easy courses I've ever taken. I took it when I first started using ClickUp.
Peek inside my toolbox for all my tools.
🎧 This week’s recommended podcast episode is Say "NO" to Awkward Networking with Special Guest, Ande Lyons on the Small Business Casual show.
Emily is doing a NO-vember theme and I really appreciate this episode. The word networking has such an icky connotation to it. This episode offers an angle to make it not-icky. Emily's questions are so great. Ande talks about how she follows up and Emily asked what I was exactly thinking, that's a lot of people! She asked how many do we follow up with. Ande also provides a way to help ease the anxiety before going into a magical meetup. When you listen to the episode, you'll understand why I call it a magical meetup.
🗞️ Like newsletters? Digital Marketing Takeaway
About This Show
Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.
Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.
I was overwhelmed because my all-black, minimalist wardrobe didn't match where I was in my business, and I wanted a strategic, intentional closet. So I brought brand stylist Jackie Wheeler on the show to go through her entire process, starting with the core idea that your personal style is your most powerful nonverbal brand message. You'll hear us go through my color analysis and right into my closet, where Jackie showed me how to build combinations and a strategic shopping list. This episode is about ditching decision fatigue and gaining the kind of confidence that makes getting dressed feel like a strategic move.
Enjoy the episode!
👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.
🌟 Wish your website pulled in more leads? The Website Power-Up Plan™ is built for service-based business owners who feel like their website should be doing more but aren’t sure what’s standing in the way. Let’s make that darned thing work!
🧰 I love me a good digital marketing tool.
Peek inside my toolbox for all my tools.
🗞️ Like newsletters? Digital Marketing Takeaway
About This Show
Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.
Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.
You've probably seen like 47,000 posts about how social media is ruining everything, how the algorithms are trash, and how we should just all delete our accounts and return to carrier pigeons. I even saw a headline from Marketing Brew that said, quote, social media use is plateauing as users face scroll fatigue.
Despite that and how I've been feeling personally, I'm not quite ready to poo poo social media as a marketing channel. For some businesses, it works for coaches, creators, and service providers who sell what they know. It can be incredibly strategic, and even for the rest of us, it serves a purpose. Just maybe not one that's commonly shared.
Enjoy the show!
👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.
🌟 Wish your website pulled in more leads? The Website Power-Up Plan™ is built for service-based business owners who feel like their website should be doing more but aren’t sure what’s standing in the way. Let’s make that darned thing work!
🧰 I love me a good digital marketing tool.This week’s recommended tool is SE Ranking
There are many apps out there claiming they are an SEO tool. This is one of them. My preferred one. It has a simple interface. Support has been responsive when I use it. I use it for site audits, page specific audits, and finding back links for client websites. I definitely underutilize this tool. (They claim they are an agency tool, but solopreneurs can benefit from it as well.)
Peek inside my toolbox for all my tools.
🎧 This week’s recommended podcast episode is Why Do You Always Feel Like You're Struggling on the Sabrina Zohar show.
🗞️ Like newsletters? Digital Marketing Takeaway
About This Show
Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.
Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.
I've been noticing more and more of you experimenting with Google ads, which is exciting and a question keeps coming up. Should you send that traffic to your homepage or create a dedicated landing page? It's a great question because it affects your ad spend and your return. So let's talk about it.
Enjoy the episode!
👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.
🌟 Wish your website pulled in more leads? The Website Power-Up Plan™ is built for service-based business owners who feel like their website should be doing more but aren’t sure what’s standing in the way. Let’s make that darned thing work!
🧰 I love me a good digital marketing tool.This week’s recommended tool is ClickUp.
For projects and tasks, I have used this in the past for my own business and for clients. I love their support. I don't think there's anything it doesn't do. The bit I like the most about it was the ability to email right from inside a task. I haven't used it for awhile but of course like to recommend it because everyone has varied tool preferences. It's worth a test run.
Peek inside my toolbox for all my tools.
🎧 This week’s recommended podcast episode is AI Manipulating Your Mental Health on the Jordan Harbinger Show. This is a disturbing albeit educational episode. My jaw kept dropping.
🗞️ Like newsletters? Digital Marketing Takeaway
About This Show
Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.
Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.
Strategic Business Coach, Marci Rossi, spills the beans of systems and processes, the benefits of proper onboarding, and the challenges of solo entrepreneurship. She shares her favorite digital tools along with tips for using templates and documenting procedures. She also reveals why she quit social media and how shifting her focus to collaborations and email marketing significantly grew her business. Tune in for actionable advice on optimizing your workflows and increasing productivity.
01:19 Marcy Rossi's Business Coaching Insights
03:22 Importance of Systems and Processes
05:33 Defining Your Audience and Business Pivoting
12:12 Favorite Tools and Software Recommendations
17:58 Choosing Between Zapier and PLI
18:53 The Importance of Templates and SOPs
20:27 Managing and Storing SOPs
21:38 Finding the Right System for You
24:37 Balancing Multiple Tabs and Windows
28:35 The Case for Systems and Documentation
30:04 Stepping Away from Social Media
Enjoy the episode!
👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.
🌟 Wish your website pulled in more leads? The Website Power-Up Plan™ is built for service-based business owners who feel like their website should be doing more but aren’t sure what’s standing in the way. Let’s make that darned thing work!
🧰 I love me a good digital marketing tool.
Peek inside my toolbox for all my tools.
🗞️ Like newsletters? Digital Marketing Takeaway
About This Show
Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.
Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.
I thought nomading was care-free and spontaneous. I envisioned a massive amount of freedom. I didn't realize how much planning was involved nor did I realize the amount of self reflection that got slapped into my face.
This is my story of nomading for 14 months and what I got out of it in the event you have been considering it and want to hear one unstoppable woman's perspective; that's me.
Enjoy the episode!
👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.
🌟 Wish your website pulled in more leads? The Website Power-Up Plan™ is built for service-based business owners who feel like their website should be doing more but aren’t sure what’s standing in the way. Let’s make that darned thing work!
🧰 I love me a good digital marketing tool.This week’s recommended tool is Time Management Made Simple. It's put on my productivity specialist Amber De La Garza.
I've always wanted to get more organized with my calendar and tasks and have a clean inbox. When I have a clean inbox, oh baby. That's a good day. This is a direct course, you can go at your own pace. If you're looking to find more time, this course will help you find it.
Peek inside my toolbox for all my tools.
🎧 This week’s recommended podcast episode is by Dan Koe. It's called Social Media Keeps Getting Worse, how Your Dopamine Is Being Hijacked. I found this one pretty interesting. And it goes into a little bit of history as well, but I had some good takeaways and just, I like getting more information around this whole social media thing.
Especially it seems like the whole collective, like everybody, there's just like this big change in how social media is being looked at. And as business owners it's even more concerning or more confusing because how do we use social media and maybe stay away from it sometimes personally. if you listen to the episode, let me know how you like it. I've saved this and other episodes I like into a playlist on Spotify.
Visit Episodes I Like Playlist for other recommended episodes I've enjoyed.
🗞️ Like newsletters? Digital Marketing Takeaway
About This Show
Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.
Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.
And as business owners, sometimes we feel like we have to be on all the time or like we have to be there. And sometimes it just doesn't quite work like that. I am so glad to have Karen Jones on the show. She is a grief, recovery and resilience coach, and we talked about some myths around grief and what to say to people, what not to say to people, and also understanding it a little bit more because there was a lot, I felt like grief and people going through a lot of stuff recently.
Enjoy the episode!
Timeline
00:45 Karen Jones' Background and Approach to Grief
01:37 Starting the Conversation on Grief
03:13 Debunking Myths About Grief
05:36 The Process of Healing and Coping Mechanisms
08:56 Addressing Different Types of Grief
10:43 Supporting Others Through Grief
19:16 The Importance of Witnessing Grief
22:24 Final Thoughts and Resources
If you’d like to learn more about Karen or download her guides...
Website: iamkarenjones.com
Guides: Download here
LinkedIn
👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.
🌟 Wish your website pulled in more leads? The Website Power-Up Plan™ is built for service-based business owners who feel like their website should be doing more but aren’t sure what’s standing in the way. Let’s make that darned thing work!
🧰 I love me a good digital marketing tool.
Peek inside my toolbox for all my tools.
🗞️ Like newsletters? Digital Marketing Takeaway
About This Show
Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.
Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.
A lot of business owners skip conversion tracking, assuming their inbox is enough, but without those numbers in your analytics, you can’t really see which marketing efforts are paying off. In this episode, we’ll walk through simple ways to set up tracking so you can make smarter decisions about where to spend your time and energy.
Enjoy the episode!
👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.
🌟 Wish your website pulled in more leads? The Website Power-Up Plan™ is built for service-based business owners who feel like their website should be doing more but aren’t sure what’s standing in the way. Let’s make that darned thing work!
🧰 I love me a good digital marketing tool.This week’s recommended tool is Streamyard.I use Streamyard for lives that I wanna do and sometimes for my podcast guesting because it has extra elements that I can put on the video while I'm doing it. So mostly the lives, but I can put banners down at the bottom. I can also share my screen and have somebody else come with me on the entire video. I can have snippets of like things to pop up in advance and ready to show on the screen. So for me, it's mostly for lives , but it can also be used for like workshop type presentations.
Peek inside my toolbox for all my tools.
🎧 This week’s recommended podcast episode is Self-Discipline is Easy, Actually by Dan Koe.
🗞️ Like newsletters? Digital Marketing Takeaway
About This Show
Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.
Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.
This was a great conversation with Kathryn Yarborough because I had questions. We talked about payment or paying for speaking engagements, we talked about whether or not to use slides. We talked about the time involved. We talked about the backgrounds of speaking, and she had a lot of great advice and perspective on how she runs her. Speaking and what she's done and things that we can think about.
Timeline
01:20 Getting to Know Kathryn
03:29 Kathryn's Sweet Spot
04:48 Hosting Summits: Kathryn's Passion
08:15 The Women Loving Life Summit Series
09:36 The Origin of 'Small Business Sweet Spot'
11:47 Benefits of Speaking for Small Businesses
14:37 Getting Started with Speaking
19:32 Engaging Your Ideal Audience
21:25 Payment for Speaking Engagements
26:41 Overcoming the Fear of Public Speaking
28:53 Effective Use of Slides and Backgrounds
34:13 Optimal Presentation Lengths
37:25 Final Thoughts and Takeaways
👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.
🌟 Wish your website pulled in more leads? The Website Power-Up Plan™ is built for service-based business owners who feel like their website should be doing more but aren’t sure what’s standing in the way. Let’s make that darned thing work!
🧰 I love me a good digital marketing tool.
Peek inside my toolbox for all my tools.
🗞️ Like newsletters? Digital Marketing Takeaway
About This Show
Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.
Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.
It's not just button colors that can improve conversion rates. And for most of us small business owners, changing a button color doesn't produce significant enough difference. But these 3 things inside the episode might. Learn the 3 ways plus a general guideline for what conversion rate percentage you can use as a goal.
Enjoy the episode!
14 Examples of Lead Magnets & Why They Work
👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.
🌟 Wish your website pulled in more leads? The Website Power-Up Plan™ is built for service-based business owners who feel like their website should be doing more but aren’t sure what’s standing in the way. Let’s make that darned thing work!
🧰 I love me a good digital marketing tool.This week’s recommended tool is Descript.My podcast and video editor. I like that I can highlight words and move or remove them. I can add “commercials” or snippets of things that are repeated in multiple pieces of content. I find it’s one of the easier editing tools.
Peek inside my toolbox for all my tools.
🎧 This week’s recommended podcast episode is How to Make Your Business Page More Professional with Carli LeBlanc on The Side-HustlHER Podcast.
🗞️ Like newsletters? Digital Marketing Takeaway
About This Show
Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.
Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.
If your business growth has slowed or you've found yourself saying "I'll get to that later,” this episode is a gentle nudge to pause and think. Complacency can sneak into your business under the disguise of comfort, hesitation, or routine. Inside this episode are simple, mindful steps to help you shift back into intentional action.
Enjoy the episode!
👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.
🌟 Wish your website pulled in more leads? The Website Power-Up Plan™ is built for service-based business owners who feel like their website should be doing more but aren’t sure what’s standing in the way. Let’s make that darned thing work!
🧰 I love me a good digital marketing tool. Peek inside my toolbox.
🗞️ Like newsletters? Digital Marketing Takeaway
Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.
Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.
Google ads can be a great supplement to lower lead periods. If you've been considering Google Ads, there are some things that are helpful to know for before the click performance vs after the click performance. Because just getting impressions and ad clicks doesn't equals sales or return on your ad spend. And that's what this episode is about.
👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.
🗞️ Newsletter - Digital Marketing Takeaway
🔥 Putting off your website because it feels like too much? The Website Power-Up Plan gives you clear, personalized answers on what to fix first, what can wait, and how to make the most of the time you do have.
📝 Stuck on what to blog about? The Instant Blog Planner™ helps you map out 6 months of strategic blog content, informed with your own website data, in a single afternoon so you can stop guessing and start getting found.
What in the world does journaling have to do with business ownership? For me, it's been a huge helper in the success of my business. I see a lot of people offering journals or the idea of journaling. The other day I saw somebody on Instagram doing a skit about journaling and I can't remember who it was, but they were writing in their journal and then they got really mad and they tore the journal up and said… "oh, great! The journaling works!" And so, I want to share with you my journaling story and whyyyyy it's something to consider doing if you're not already.
👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.
🗞️ Newsletter - Digital Marketing Takeaway
📊 Want a simple way to see what traffic you’re missing and where to focus your website marketing efforts? The Website Power-Up Plan gives you just that—no fluff, just clear insights and a path forward.
📝 Stuck on what to blog about? The Instant Blog Planner™ helps you map out 6 months of strategic blog content, informed with your own website data, in a single afternoon—so you can stop guessing and start getting found.