Visibility Changes Behavior [+ 4 Visibility Checkpoints] (EP90)

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Small Business Sweet Spot

Barb Davids

162 episodes

5 days ago

If you're like a lot of small business owners that I work with, you might be feeling a little lost when it comes to SEO and content marketing. Maybe you even tried some things that you found online, but you're not seeing results yet, or you aren't sure like what really works for your business. Welcome to the Small Business Sweet Spot. I'm Barb Davids, and I'm here to help you get more website, traffic and leads with simple, actionable SEO and content strategies. In each episode, I share tips and tactics and talk with other business owners who help us grow both in our business and in life.

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Visibility Changes Behavior [+ 4 Visibility Checkpoints] (EP90)

Small Business Sweet Spot

13 minutes 44 seconds

6 days ago

Visibility Changes Behavior [+ 4 Visibility Checkpoints] (EP90)

It's quite possibly I'm taking everyone's story telling advice a little too far in this episode. LOL But you know what? It's ok. What I'm about to share is how it happened. I'm going to share about my trying to get drunk from non-aholic beer and then relate that to our avoidance in business.

I identify four key areas where business owners often avoid tasks (visibility, finances, marketing, and analytics) and practical steps to confront these avoidances. Additionally, I introduce the helpful digital marketing tool of the week and recommend a podcast episode. The episode wraps up with an invitation for you to identify and share their own areas of avoidance.

Enjoy the episode!

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

🌟 Wish your website pulled in more leads? The Website Power-Up Plan™ is built for service-based business owners who feel like their website should be doing more but aren’t sure what’s standing in the way. Let’s make that darned thing work!

🧰 I love me a good digital marketing tool.This week’s recommended tool is Napkin AI.
You plug in numbers, it outputs a pretty format. Literally a few seconds. It's quite amazing.

Peek inside my toolbox for all my tools.

🎧 This week’s recommended podcast episode is 5 Hard Truths That Changed My Design Business in 2025 from The McClain Method podcast. It wasn't a wrap up like some do; he went in to share specific learnings that as a business owner we can benefit from.

🗞️ Like newsletters? Digital Marketing Takeaway

About This Show

Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that has actionable topics that grow our business and personal life. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.

Small Business Sweet Spot is a place for business owners wondering what matters in growing their business. Episodes range from quick, tactical advice on improving website visibility, marketing and analytics to guest interviews with experts on topics like productivity, branding, and mindset to support the "whole" business owner. Let’s find the sweet spot between business and life so you can enjoy both.