Small Press, Big Ideas is a podcast about the business of local news and community journalism in the US. Host Paul Gewuerz interviews entrepreneurs and journalists in the field to get their take on what's working, what isn't, and how local publishers can thrive in today's rapidly changing media landscape.
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Small Press, Big Ideas is a podcast about the business of local news and community journalism in the US. Host Paul Gewuerz interviews entrepreneurs and journalists in the field to get their take on what's working, what isn't, and how local publishers can thrive in today's rapidly changing media landscape.
In this episode, Paul dives deep with media futurist Gordon Borrell to dissect the real state of local news. From outdated economic models and lack of R&D investment to missed opportunities in storytelling for local businesses, Gordon argues that reinvention is not just possible, but critical. Gordon gives examples of local innovation, why AI is the next big media disruptor, and how local news can rediscover its purpose by engaging with its community on its own terms.
Links:
Borrell Associates
https://borrellassociates.com/
Gordon Borrell - LinkedIn
https://www.linkedin.com/in/gordonborrell/
Corey's Local Marketing Minute
https://youtube.com/playlist?list=PLotYB2MglBOZXScqlPwxvHrmHI4x2r402&si=LvGmBZOzVQgTP9oP
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This podcast is sponsored by LocalPod.co, helping local news publishers produce revenue generating podcasts. LocalPod.co
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Small Press, Big Ideas
Small Press, Big Ideas is a podcast about the business of local news and community journalism in the US. Host Paul Gewuerz interviews entrepreneurs and journalists in the field to get their take on what's working, what isn't, and how local publishers can thrive in today's rapidly changing media landscape.
