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Small Press, Big Ideas
Paul Gewuerz
71 episodes
4 days ago
Small Press, Big Ideas is a podcast about the business of local news and community journalism in the US. Host Paul Gewuerz interviews entrepreneurs and journalists in the field to get their take on what's working, what isn't, and how local publishers can thrive in today's rapidly changing media landscape.
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All content for Small Press, Big Ideas is the property of Paul Gewuerz and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Small Press, Big Ideas is a podcast about the business of local news and community journalism in the US. Host Paul Gewuerz interviews entrepreneurs and journalists in the field to get their take on what's working, what isn't, and how local publishers can thrive in today's rapidly changing media landscape.
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Business
News,
Business News
Episodes (20/71)
Small Press, Big Ideas
From D.C. to downtown
In this episode, Paul is joined by Leigh Munsil, Editor in Chief of the San Antonio Report, a nonprofit, hyperlocal newsroom. Leigh shares her journey from national media powerhouses like Politico and CNN to leading a local newsroom in one of America's fastest growing cities. She reflects on the contrasts between national and community journalism, and why local newsrooms might hold the key to the future of trustworthy, impactful journalism. Links: San Antonio Report https://sanantonioreport.org/ Leigh Munsil - LinkedIn https://www.linkedin.com/in/leighmunsil/ --- This podcast is sponsored by ⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠, helping local news publishers produce revenue generating podcasts. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Subscribe to the Local News Industry Pulse newsletter to receive a weekly briefing of news, policy, trends, and more in the local news industry: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://localnewsindustrypulse.beehiiv.com/subscribe⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices
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4 days ago
39 minutes

Small Press, Big Ideas
Old media is dying. Now what?
In this episode, Paul dives deep with media futurist Gordon Borrell to dissect the real state of local news. From outdated economic models and lack of R&D investment to missed opportunities in storytelling for local businesses, Gordon argues that reinvention is not just possible, but critical. Gordon gives examples of local innovation, why AI is the next big media disruptor, and how local news can rediscover its purpose by engaging with its community on its own terms. Links: Borrell Associates https://borrellassociates.com/ Gordon Borrell - LinkedIn https://www.linkedin.com/in/gordonborrell/ Corey's Local Marketing Minute https://youtube.com/playlist?list=PLotYB2MglBOZXScqlPwxvHrmHI4x2r402&si=LvGmBZOzVQgTP9oP --- This podcast is sponsored by ⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠, helping local news publishers produce revenue generating podcasts. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Subscribe to the Local News Industry Pulse newsletter to receive a weekly briefing of news, policy, trends, and more in the local news industry: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://localnewsindustrypulse.beehiiv.com/subscribe⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices
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6 days ago
39 minutes

Small Press, Big Ideas
Towing scams, elder care, and watchdog journalism in Connecticut
In this episode, Paul speaks with Elizabeth Hamilton about her deep roots in Connecticut journalism and how her passion for investigative reporting helped shape the evolution of the Connecticut Mirror (CT Mirror). Links: CT Mirror https://ctmirror.org/ Elizabeth Hamilton - LinkedIn https://www.linkedin.com/in/elizabeth-hamilton-b33517153/ --- This podcast is sponsored by ⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠, helping local news publishers produce revenue generating podcasts. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Subscribe to the Local News Industry Pulse newsletter to receive a weekly briefing of news, policy, trends, and more in the local news industry: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://localnewsindustrypulse.beehiiv.com/subscribe⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices
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1 week ago
31 minutes

Small Press, Big Ideas
Is your audience real? How ad fraud hijacked journalism
In this eye opening episode, Paul is joined by Dr. Augustine Fou, cybersecurity and digital ad fraud expert, founder of FouAnalytics, and longtime digital marketing veteran. Dr Fou dissects the shadowy underbelly of programmatic advertising and how it’s been siphoning money from quality publishers, especially local news outlets, for over a decade. Links: Dr. Augustine Fou - LinkedIn https://www.linkedin.com/in/augustinefou/ FouAnalytics https://fouanalytics.com/ Dr. Fou's article Good publishers take back the ad revenue that went to toll-takers https://www.linkedin.com/pulse/good-publishers-have-been-screwed-thats-decade-dr-augustine-fou-inpge/ Ground News https://ground.news/ --- This podcast is sponsored by ⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠, helping local news publishers produce revenue generating podcasts. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Subscribe to the Local News Industry Pulse newsletter to receive a weekly briefing of news, policy, trends, and more in the local news industry: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://localnewsindustrypulse.beehiiv.com/subscribe⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices
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1 week ago
45 minutes

Small Press, Big Ideas
The bridge between editorial and revenue
Daralyse Lyons joins the podcast just one month into her role as Chief Revenue Officer at the Bucks County Beacon, bringing a rare hybrid background in finance and journalism. In this conversation, Daralyse shares how collaboration, creativity, and community focus are keeping local journalism alive and why Bucks County, PA, is a microcosm of national political and social trends. Links: Bucks County Beacon https://buckscountybeacon.com/ Connect with Daralyse Lyons: email: daralyse@buckscountybeacon.com LinkedIn: https://www.linkedin.com/in/daralyselyons/ --- This podcast is sponsored by ⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠, helping local news publishers produce revenue generating podcasts. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Subscribe to the Local News Industry Pulse newsletter to receive a weekly briefing of news, policy, trends, and more in the local news industry: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://localnewsindustrypulse.beehiiv.com/subscribe⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices
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2 weeks ago
41 minutes

Small Press, Big Ideas
Inside the News Media Help Desk
In this episode, Paul speaks with Randy Picht, Executive Director of the Reynolds Journalism Institute (RJI), and Leah Becerra, Product Director at RJI, about their newly launched initiative: the News Media Help Desk. This collaborative project between RJI and the Local Media Consortium (LMC) aims to become a one stop digital support hub for local newsrooms, offering guidance, resources, and hands-on help for navigating today's rapidly evolving tech landscape. Links: News Media Help Desk https://www.newsmediahelpdesk.org/ Leah Becerra - LinkedIn https://www.linkedin.com/in/leahbecerra/ Randy Picht - LinkedIn https://www.linkedin.com/in/randypicht/ Reynolds Journalism Institute https://rjionline.org/ --- This podcast is sponsored by ⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠, helping local news publishers produce revenue generating podcasts. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Subscribe to the Local News Industry Pulse newsletter to receive a weekly briefing of news, policy, trends, and more in the local news industry: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://localnewsindustrypulse.beehiiv.com/subscribe⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices
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2 weeks ago
34 minutes

Small Press, Big Ideas
Turning data into revenue
Johnny Levy returns to the show for a deep dive into Data Joe, a 20+ year-old company serving local media through data-centric products. Johnny shares the company's evolution from SaaS platform to full-service research partner, the ethos of "partnership" that drives the business, and why adaptability has been key to their longevity. Links: DataJoe https://datajoe.com/ People of Media https://peopleofmedia.com/ Johnny Levy - LinkedIn https://www.linkedin.com/in/johnny-levy/ Johnny's first episode on this podcast https://podcasts.apple.com/us/podcast/the-value-of-data-and-the-role-of/id1733101178 --- This podcast is sponsored by ⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠, helping local news publishers produce revenue generating podcasts. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Subscribe to the Local News Industry Pulse newsletter to receive a weekly briefing of news, policy, trends, and more in the local news industry: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://localnewsindustrypulse.beehiiv.com/subscribe⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices
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2 weeks ago
45 minutes

Small Press, Big Ideas
Bootstrapping a local Substack
In this episode, journalist and publisher Steve Puterski shares his journey through local media from covering high school sports in small town Colorado to founding North County Pipeline, a Substack based local news outlet in San Diego’s North County. Links: North County Pipeline https://ncpipeline.substack.com/ Steve Puterski - LinkedIn https://www.linkedin.com/in/steve-puterski/ NC Pipeline socials: Instagram https://www.instagram.com/ncpipeline Facebook https://www.facebook.com/ncpipeline --- This podcast is sponsored by ⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠, helping local news publishers produce revenue generating podcasts. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Subscribe to the Local News Industry Pulse newsletter to receive a weekly briefing of news, policy, trends, and more in the local news industry: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://localnewsindustrypulse.beehiiv.com/subscribe⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices
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3 weeks ago
31 minutes

Small Press, Big Ideas
Subscriptions and Ads Shouldn’t Be at War
In this episode, Paul is joined by Stephanie Schroeder, Chief Revenue Officer at Forum Communications, a family-owned media company with over 25 newspaper and digital titles across the Upper Midwest. Stephanie shares her journey into local media, and how she's helped lead Forum through a digital transformation surpassing 100,000 digital subscribers. Links: Stephanie Schroeder - LinkedIn Forum Communications --- This podcast is sponsored by ⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠, helping local news publishers produce revenue generating podcasts. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Subscribe to the Local News Industry Pulse newsletter to receive a weekly briefing of news, policy, trends, and more in the local news industry: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://localnewsindustrypulse.beehiiv.com/subscribe Learn more about your ad choices. Visit megaphone.fm/adchoices
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3 weeks ago
29 minutes

Small Press, Big Ideas
A journalist's journey from Wisconsin to Rwanda to Silicon Valley
Today Paul sits down with Gary Boulanger, Editor-in-Chief of the Silicon Valley Business Journal, to trace his winding career path from aspiring cartoonist in Wisconsin to leader of one of the Bay Area’s most important local newsrooms. Links: Gary Boulanger - LinkedIn Silicon Valley Business Journal Motorcycles Are Drugs Podcast --- This podcast is sponsored by ⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠, helping local news publishers produce revenue generating podcasts. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Subscribe to the Local News Industry Pulse newsletter to receive a weekly briefing of news, policy, trends, and more in the local news industry: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://localnewsindustrypulse.beehiiv.com/subscribe Learn more about your ad choices. Visit megaphone.fm/adchoices
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1 month ago
49 minutes

Small Press, Big Ideas
What newsrooms owe their readers
Today Paul speaks with with Ed Arnold, Editor in Chief of the San Antonio Business Journal, about his unexpected path into journalism, the philosophy behind business reporting, and the changing landscape of local media. Links: San Antonio Business Journal Ed Arnold - LinkedIn Reach out to Ed: earnold@bizjournals.com American City Business Journals --- This podcast is sponsored by ⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠, helping local news publishers produce revenue generating podcasts. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠ --- Subscribe to the Local News Industry Pulse newsletter to receive a weekly briefing of news, policy, trends, and more in the local news industry: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://localnewsindustrypulse.beehiiv.com/subscribe Learn more about your ad choices. Visit megaphone.fm/adchoices
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1 month ago
55 minutes

Small Press, Big Ideas
Inside the hyperlocal revolution at TAPinto
Michael Shapiro returns to the podcast to discuss the rapid evolution of TAPinto and the Hyperlocal News Network. In this update packed episode, Michael outlines the new features they've rolled out, including innovative tools for local businesses, political advocacy, and public entities. Links: Michael Shapiro - LinkedIn: https://www.linkedin.com/in/michaelmshapiro/ TAPinto: https://tapinto.net/ Hyperlocal News Network: https://marketing.tapinto.net/hyperlocal-news-network Interested in starting a TAPinto franchise? https://marketing.tapinto.net/start-tapinto --- This podcast is sponsored by ⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠, helping local news publishers produce revenue generating podcasts. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠ --- Subscribe to the Local News Industry Pulse newsletter to receive a weekly briefing of news, policy, trends, and more in the local news industry: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://localnewsindustrypulse.beehiiv.com/subscribe Learn more about your ad choices. Visit megaphone.fm/adchoices
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1 month ago
38 minutes

Small Press, Big Ideas
Transitioning from print to digital and keeping both
In this episode, Paul sits down with Audrey Blumberg, a veteran local journalist and publisher of The BReeze, The CHronicle, and franchisee of two TAPinto news sites in New Jersey. They discuss the operational side of running hyperlocal media outlets, the importance of boots on the ground journalism, and why Audrey's still bullish on print. Links: The BReeze https://www.tapinto.net/towns/bridgewater-slash-raritan The CHronicle https://www.tapinto.net/towns/flemington-slash-raritan/ Audrey Blumberg - LinkedIn https://www.linkedin.com/in/audrey-blumberg-6b5922a/ --- This podcast is sponsored by ⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠, helping local news publishers produce revenue generating podcasts. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠ --- Subscribe to the Local News Industry Pulse newsletter to receive a weekly briefing of news, policy, trends, and more in the local news industry: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://localnewsindustrypulse.beehiiv.com/subscribe Learn more about your ad choices. Visit megaphone.fm/adchoices
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1 month ago
29 minutes

Small Press, Big Ideas
Philanthropy, AI, and the Future of Journalism
In this episode, Paul talks with Sarabeth Berman who shares her unexpected path from performing arts in China to leading a national movement to revitalize local news. She discusses how the American Journalism Project (AJP) is confronting the collapse of the traditional newspaper business model by investing in nonprofit newsrooms across the US. Links: American Journalism Project https://www.theajp.org/ --- This podcast is sponsored by ⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠, helping local news publishers produce revenue generating podcasts. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠ --- Subscribe to the Local News Industry Pulse newsletter to receive a weekly briefing of news, policy, trends, and more in the local news industry: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://localnewsindustrypulse.beehiiv.com/subscribe Learn more about your ad choices. Visit megaphone.fm/adchoices
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1 month ago
38 minutes

Small Press, Big Ideas
Can Events Power Local Media?
Today Paul sits down with Justin Gordon, founder of The LA Grind, a rapidly growing local media and events company focused on LA's startup scene. Justin shares the origin story of The LA Grind: how his background in venture capital, newsletters, and podcasting led him to launch a media meets events company for LA’s entrepreneurial community. Justin brings tons of value for local media startups as well as established local publications. Links: The LA Grind Justin Gordon - LinkedIn --- This podcast is sponsored by ⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠, helping local news publishers produce revenue generating podcasts. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠ --- Subscribe to the Local News Industry Pulse newsletter to receive a weekly briefing of news, policy, trends, and more in the local news industry: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://localnewsindustrypulse.beehiiv.com/subscribe Learn more about your ad choices. Visit megaphone.fm/adchoices
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1 month ago
38 minutes

Small Press, Big Ideas
Revenue promiscuity and local news
In this episode, Paul chats with Joe Coughlin, co-founder and Editor in Chief of The Record North Shore, a nonprofit news outlet serving Chicago’s northern suburbs. Joe shares the journey from legacy local journalism at 22nd Century Media to launching an independent, community focused newsroom during the pandemic. Links: The Record North Shore joe@therecordns.org Joe Coughlin - X/Twitter --- This podcast is sponsored by ⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠, helping local news publishers produce revenue generating podcasts. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠ --- Subscribe to the Local News Industry Pulse newsletter to receive a weekly briefing of news, policy, trends, and more in the local news industry: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://localnewsindustrypulse.beehiiv.com/subscribe Learn more about your ad choices. Visit megaphone.fm/adchoices
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2 months ago
23 minutes

Small Press, Big Ideas
A shot at fixing fragmented communities
In this episode, Paul sits down with Mike Gyi, founder of TownSpot, a hyperlocal events platform born from a passion for place making, social impact, and uncovering hidden gems in your own backyard. From his architecture roots to building tech with social purpose, Mike shares the story behind TownSpot: a digital calendar that aims to rewire how we engage with our communities. Links: Townspot.co Mike Gyi - LinkedIn Mike Gyi - Twitter/X mike@townspot.co --- This podcast is sponsored by ⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠, helping local news publishers produce revenue generating podcasts. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠ --- Subscribe to the Local News Industry Pulse newsletter to receive a weekly briefing of news, policy, trends, and more in the local news industry: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://localnewsindustrypulse.beehiiv.com/subscribe Learn more about your ad choices. Visit megaphone.fm/adchoices
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2 months ago
53 minutes

Small Press, Big Ideas
Sustainable journalism isn't a charity case: it's a business plan
Today on the show Paul Myers explains how Mineral King Publishing is confronting the crisis in local journalism by rethinking the business model. Traditional advertising and subscriptions no longer cut it and AI is both a threat and a tool. With Lantern AI, Paul aims to turn high value local reporting into products for businesses (like developers and entrepreneurs) who need timely, local insights. Links: Paul Myers - LinkedIn Lantrn.ai The Sun-Gazette Mid Valley Times --- This podcast is sponsored by ⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠, helping local news publishers produce revenue generating podcasts. ⁠⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠ --- Subscribe to the Local News Industry Pulse newsletter to receive a weekly briefing of news, policy, trends, and more in the local news industry: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://localnewsindustrypulse.beehiiv.com/subscribe Learn more about your ad choices. Visit megaphone.fm/adchoices
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2 months ago
45 minutes

Small Press, Big Ideas
Insurance to inbox and the "media mullet" model
In this episode, Paul talks with TJ Larkin, the publisher behind Larkin Media and the creator of 14 hyperlocal newsletters (and counting). TJ shares his unexpected journey from a family insurance business to becoming a driving force in the revival of community driven media. They explore why email newsletters are uniquely powerful for local engagement, TJ's data driven growth and monetization strategies, and how local entrepreneurs can transform newsletters into full fledged local media businesses. Links: ⁠Inbox Famous⁠ ⁠TJ Larkin - LinkedIn⁠ ⁠TJ Larkin - X/Twitter⁠ ⁠Local Newsletter Insider⁠ ⁠Larkin Media⁠ ⁠Leander Scoop⁠ --- This podcast is sponsored by ⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠, helping local news publishers produce revenue generating podcasts. ⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co --- Subscribe to the Local News Industry Pulse newsletter to receive a weekly briefing of news, policy, trends, and more in the local news industry: ⁠⁠⁠⁠⁠⁠⁠⁠https://localnewsindustrypulse.beehiiv.com/subscribe⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices
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2 months ago
39 minutes

Small Press, Big Ideas
Reimagining Local Media at Scale
In this episode, Paul sits down with Ryan Heafy, COO and Co-Founder of 6AM City, one of the fastest growing local media companies in the U.S. Ryan shares how his background in aerospace engineering and process driven thinking collided with traditional journalism to create a scalable, sustainable local news model. The conversation explores 6AM City's unique approach to content, how they’re leveraging AI for efficiency and expansion, and how 6AM is positioning itself for the future of news without relying on paywalls or nonprofit dollars. Links: Ryan Heafy - LinkedIn 6AM City Behind the Newsletter Slack community 6AM City Newsletter Studio --- This podcast is sponsored by ⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠, helping local news publishers produce revenue generating podcasts. ⁠⁠⁠⁠⁠⁠Click here to schedule a call⁠⁠⁠⁠⁠⁠ --- Subscribe to the Local News Industry Pulse newsletter to receive a weekly briefing of news, policy, trends, and more in the local news industry: ⁠⁠⁠⁠⁠⁠https://localnewsindustrypulse.beehiiv.com/subscribe Learn more about your ad choices. Visit megaphone.fm/adchoices
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3 months ago
38 minutes

Small Press, Big Ideas
Small Press, Big Ideas is a podcast about the business of local news and community journalism in the US. Host Paul Gewuerz interviews entrepreneurs and journalists in the field to get their take on what's working, what isn't, and how local publishers can thrive in today's rapidly changing media landscape.