Listen to this episode where Liz Lemarchand, MediaDev's COO, talks with Dan Outcalt, an OEM sales expert, about why it's critical to have a big OEM sales funnel, perhaps even more so when selling to end-user customers, and how to build it. Tune in!
Key Takeaways:
Biggest mistakes salespeople make when it comes to OEM outreach [00:03:24]
Why is it important to create a big OEM sales funnel, perhaps even more so when selling to end-user customers? [00:06:54]
How can someone go about getting started building an OEM sales funnel? [00:09:14]
Tips for people who are new to ISV-OEM sales on how to get started building an OEM sales funnel? [00:09:14]
Why so many marketers have difficulty getting their heads wrapped around ISV-OEM? [00:13:07]
Why is it important for an OEM sales teams to have valuable marketing support? [00:20:21]
Please share to anyone you think can benefit from this episode.
For free advice on how you can market your software, let’s talk at contact@mediadev.com
Learn software marketing tips and insights: MediaDev Resource Library | LinkedIn | Youtube
Join MediaDev's Online Marketing Masterclass here: Essentials to Lead Generation for B2B Software Marketers
Get your copy of Liz Lemarchand's book here: Tune In and Dial Out: How to Win at B2B Cold Calling
In this episode, Liz interviews Alisa Manjarrez, Managing Director of Stories Bureau and expert at B2B Podcasts. Tune in!
Key Takeaways:
Please share to anyone you think can benefit from this episode.
For free advice on how you can market your software, let’s talk at contact@mediadev.com
Learn software marketing tips and insights: MediaDev Resource Library | LinkedIn | Youtube
Join MediaDev's Online Marketing Masterclass here: Essentials to Lead Generation for B2B Software Marketers
Get your copy of Liz Lemarchand's book here: Tune In and Dial Out: How to Win at B2B Cold Calling
In this episode, Liz addresses why you need to stop counter-arguing prospects even if as sales professionals, we've all been taught why it's important to list out some of the main reasons for negative and make sure that we're able to effectively counter-argue those. She also gives tips and examples on how to continue the conversation even after you get a no. Listen in.
SHOW NOTES
Getting into a convincing energy 00:01:16
Getting to a place of curiosity 00:02:20
What to do instead of counter-arguing 00:03:05
A no is just a starting point 00:03:33
High-quality questions you can ask a prospect when they've started to push back and imply to you whether implicitly or explicitly, that they're not interested 00:03:54
The mirroring strategy 00:05:13
Why you need to have a neutral, understanding energy when talking to prospects 00:06:24
Putting yourself in the shoes of your buyer persona 00:07:02
The best outcome you can hope for 00:07:19
Why you need to match the energy of your prospect 00:07:58
Please share to anyone you think can benefit from this episode.
For free advice on how you can market your software, let’s talk at contact@mediadev.com
Learn software marketing tips and insights: MediaDev Resource Library | LinkedIn | Youtube
Join MediaDev's Online Marketing Masterclass here: Essentials to Lead Generation for B2B Software Marketers
Get your copy of Liz Lemarchand's book here: Tune In and Dial Out: How to Win at B2B Cold Calling
Here's a sneak peek of Liz Lemarchand's Tune In and Dial Out: How to Win at B2B Cold Calling audiobook.
The book is full of tips and strategies on how to be successful at cold calling, and hopefully, this will serve you.
Please share to anyone you think can benefit from this episode.
For free advice on how you can market your software, let’s talk at contact@mediadev.com
Learn software marketing tips and insights: MediaDev Resource Library | LinkedIn | Youtube
Join MediaDev's Online Marketing Masterclass here: Essentials to Lead Generation for B2B Software Marketers
Get your copy of Liz Lemarchand's book here: Tune In and Dial Out: How to Win at B2B Cold Calling
In this episode, MediaDev’s COO, Liz Lemarchand, and Accusoft’s Director of Marketing, Tracy Schlabach talk about the value of partnering with another software vendor, the challenges of targeting ISVs, the types of messaging and content that resonate most with ISVs, and tips or strategies on how to talk to ISVs so they will listen. Tune in.
Key Takeaways:
How marketing is different when the outreach is done to software vendors instead of traditional end users [2:58]
The mean value that an ISV can get from partnering with another software vendor [4:29]
Challenges when targeting ISVs [5:57]
How to figure what types of messaging resonate most with ISVs [7:26]
Other types of content that are suitable for nurturing an ISV audience [8: 40]
Tips or strategies on how to talk to ISVs so they will listen [10:29]
Please share to anyone you think can benefit from this episode.
For free advice on how you can market your software, let’s talk at contact@mediadev.com
Learn software marketing tips and insights: MediaDev's Resource Library | LinkedIn | Youtube
Join MediaDev's Online Marketing Masterclass here: Essentials to Lead Generation for B2B Software Marketers
Get your copy of Liz Lemarchand's book here: Tune In and Dial Out: How to Win at B2B Cold Calling
In this episode, Liz talks about her book, Tune In and Dial Out: How to Win at B2B Cold Calling and shares some quick tools and strategies so that you can really implement all of the best practices that she outlined in the book and get really good at your cold calling outreach.
If you're already thriving at cold calling but still looking to improve or you're struggling and want to thrive at it, then this episode is for you!
Please share to anyone you think can benefit from this episode.
Get in touch with MediaDev here: website | LinkedIn | Youtube
Get your copy of the book here: Tune In and Dial Out: How to Win at B2B Cold Calling
In this episode, Liz and John discuss her new book, Tune In and Dial Out: How to Win at B2B Cold Calling. Listen in and learn practical, tested, and proven tips to help you change your mindset around B2B cold calling and become more effective in your outreach.
Liz shares the thought process and the "why" behind putting together Mediadev Marketing Masterclass for you software marketers!
Essentials to Lead Generation for software vendors is MediaDev's pilot online marketing course. We're really excited to be able to share this project with you, and we hope that it will serve the purpose of enabling you or your BDR's to be more successful as you do outbound lead generation activities.
We have provided vast information about:
If you're keen to become a high-performing lead generation specialist this 2022, Essentials to Lead Generation for software vendors is now open for enrollment. You may find all the course details here.
Join your class of top-performing lead generation specialists now!
In order to create a win-win situation, the more products your partner sells, the more revenue you're generating for yourself. So, it's really in your best interest to help your partners market their product. And there's a number of different ways that you can do that. Listen in, OEM program holders!
Liz talks to Joseph Indolos, a Lead Generation Guru, about navigating lead generation during the pandemic. Which industries are best for outreach now and which ones to hold off for the time being. He shares insights, tips, and practical advice on how to be a better marketer in this new normal. Listen in!
In this episode, Liz talks about how your grasp of the culture of the market you're trying to serve can indicate how your marketing efforts will translate. Having lived in France for 22 years as an American, she shares how her very American-centric outlook to marketing, business, and the world, in general, has changed over the years. She also shares insights on how you can be more effective in marketing by taking culture into consideration in your messaging. Listen in, especially if you cater to a multi-cultural, multinational market.
It's the mad dash at the end of the year. We're in Q4 and time is going by fast. Everyone wants to finish off 2021 with a bang and kick off 2022 on the right foot. So what are some strategies that you can be doing in order to generate better leads? That is the topic for today's Software Marketing Made Simple episode. Listen in!
Liz discusses with William Philipps, one of outbound lead generation experts at MediaDev, insights and tips on how to ensure the success of a lead generation program targeting ISV-OEM.
Ryan Sorley, Founder and CEO of DoubleCheck Research, talks about what's more important in the overall scheme of the software solution sales cycle, what sales reps can do better to ensure that more of their leads convert into actual sales, and why they are losing B2B software sales deals.
Liz explores how social selling is parallel to telemarketing and shares valuable tips on how to have a more effective outreach strategy in this new podcast episode.
William Philipps, one of MediaDev’s Senior Lead Generation and Social Selling Executives, gives his insight on using market intelligence to enhance sales outreach to generate more (and better quality) leads.
In this quick episode, Liz gives us insights on what it means and how to be authentic when marketing software.
Liz talks with Bernadette Wilson who is an ISV Content Writer for the DevPro Journal. Learn as she shares tips on how to create B2B software content that's engaging for your target persona.
Liz talks with Romain Menu who is a videographer and photographer. Learn as they discuss about the process of creating a great video content and some professional tips to get you started.
Like losing weight, marketing is a journey. It's not easy, and it doesn't happen overnight. To find success in both, know that consistency is the key and you should keep in mind that it's important to work with a strong support group that is working towards the same end goal that will help you when the going gets rough.