No one prepares you for how personal building a business can get. The highs, the heartbreaks, and the moments you wonder if it’s all worth it.

For African women, it runs even deeper. We’re building dreams while raising families, managing expectations, and learning to thrive in the mess

Hosted by Alma Mabachi, So, How’s Business? is a raw, unfiltered podcast spotlighting the untold stories of African women entrepreneurs. Their pivots, failures, comebacks, and lessons from the messy middle of building something real.

Every week, Alma sits down with bold, brilliant women rewriting what success looks like on our continent.
These aren’t just business conversations- they’re human ones.

New episodes every week.
Follow and rate the show to join a movement amplifying the true nature of entrepreneurship for African women.