Growing a business, raising a family, and building a life you love -- It can feel like a lot. Some days feel crazy, most days are busy, but every day is So Worth It! Each week host Jackie Ellis brings you inspiring interviews, witty (sometimes wine-induced) banter and laugh-out-loud relatable (true) stories about where life and business intersect. Hit subscribe and go tune in now!
Growing a business, raising a family, and building a life you love -- It can feel like a lot. Some days feel crazy, most days are busy, but every day is So Worth It! Each week host Jackie Ellis brings you inspiring interviews, witty (sometimes wine-induced) banter and laugh-out-loud relatable (true) stories about where life and business intersect. Hit subscribe and go tune in now!
When you’re in a season of growth, it can feel like everything’s speeding up — new opportunities, new systems, new responsibilities. But growth doesn’t have to mean chaos.
In this episode, Jackie shares the five habits that help her grow her business with grace, intention, and peace. You’ll learn why complicated is expensive, how clarity and focus fuel progress, and why stewardship and surrender are equally important when you’re building something meaningful.
This one’s for anyone who wants to grow without burning out — whether you’re scaling your business, refining your systems, or simply trying to show up better in your current season.
Want more help with lead gen, Facebook ads, and funnels?
☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall
💵 Get The ROAS Rescue Kit >> soworthit.co/roas
DM me on Instagram @iamjackieellis
Or send me an email at hello@jackie-ellis.com
If your Facebook/Meta ads suddenly got pricey or stalled out, you’re not alone. In this special no-pitch masterclass, Jackie breaks down the latest Meta ads update in plain English and shows you the new way to set up campaigns that actually perform.
She's sharing all the deets on the new simple ad structure that works, why creative + messaging is king, plus a practical framework to build a winning “cast” of ad messages that teach Meta who your ideal buyer is.
You’ll Learn
Resources Mentioned
The Easy Ad Society >> https://www.skool.com/easy-ad-society/about
Want more help with lead gen, Facebook ads, and funnels?
☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall
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DM me on Instagram @iamjackieellis
Or send me an email at hello@jackie-ellis.com
Do you ever feel like if you can just figure out a few more things your business would just run smoothly?
Like there's a system that's missing... and offer you could improve... or a team member you need to hire that would just fix it all?
In this episode Jackie is sharing how she thought that too (kind of). But over the years, she’s realized business isn’t static. It’s constantly shifting, changing and growing like a leaving breathing thing.
Jackie unpacks how this mindset shift transformed the way she leads, creates, and trusts. She also shares her heart on faith, control, and why you don’t need to see the whole picture to know you’re moving in the right direction.
If you’ve ever found yourself trying to “figure it all out” before taking action, this episode will remind you that sometimes the next small move is exactly what God is inviting you to make.
Want more help with lead gen, Facebook ads, and funnels?
☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall
💵 Get The ROAS Rescue Kit >> soworthit.co/roas
DM me on Instagram @iamjackieellis
Or send me an email at hello@jackie-ellis.com
In this episode of So Worth It, Jackie Ellis gets real about the tension between perfection, B+ work, and what it really means to operate with excellence.
Jackie shares her own journey from being a perfectionist (and the bottleneck in her own business!) to embracing B+ work as a way to move faster — and ultimately realizing that excellence, not perfection, is the true goal.
Through personal stories, client experiences, and even a Milwaukee hotel mishap, Jackie illustrates why excellence is about consistency, care, and intention — not flawless execution.
What You'll Learn in This Episode:
Resources & Mentions:
Want more help with lead gen, Facebook ads, and funnels?
☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall
💵 Get The ROAS Rescue Kit >> soworthit.co/roas
DM me on Instagram @iamjackieellis
Or send me an email at hello@jackie-ellis.com
Sometimes the reason your marketing isn’t working isn’t because something’s broken — it’s because you’re asking the wrong question.
In this behind-the-scenes episode, Jackie shares a real conversation with a client who was ready to scrap her entire ad strategy because sales weren’t coming in.
The twist? Her ads were actually performing incredibly well — getting leads for under $2 in an industry where $7–$10 is the norm.
So where was the disconnect? It wasn’t the ads. It was what happened after the click.
Tune in to hear how a simple shift in the question you’re asking can completely change the way you approach your funnel, your messaging, and your results. You’ll learn:
✅ How to diagnose what’s really going on when your ads “aren’t working”
✅ Why great marketing should both attract and repel
✅ How to use your emails and offers to speak directly to your ideal client (and turn off the wrong ones)
If you’ve ever felt stuck in your marketing, this episode will help you stop chasing surface-level fixes and start solving the real problem.
🎧 Press play now and find out if you’re asking the right questions.
Want more help with lead gen, Facebook ads, and funnels?
☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall
💵 Get The ROAS Rescue Kit >> soworthit.co/roas
DM me on Instagram @iamjackieellis
Or send me an email at hello@jackie-ellis.com
Meta has been quietly stripping away interest-based targeting, and for many business owners, that feels like losing their secret weapon. But what if these changes aren’t the end of your ad success—what if they’re actually making you a stronger marketer?
In this episode, Jackie unpacks why audiences keep “disappearing” inside Ads Manager, what’s really happening behind the scenes, and how to turn it into an advantage. You’ll learn why your messaging now does the heavy lifting, how Facebook’s “signals” system works, and the fastest way to test what resonates with your perfect-fit customers.
If you’ve been frustrated by fewer targeting options, tune in—you’ll walk away with a new perspective, practical strategies, and the confidence to know that your ads can still thrive.
Want more help with lead gen, Facebook ads, and funnels?
☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall
💵 Get The ROAS Rescue Kit >> soworthit.co/roas
DM me on Instagram @iamjackieellis
Or send me an email at hello@jackie-ellis.com
Stepping away from your business can spark fresh ideas—but not every idea deserves your time.
In this episode, Jackie pulls back the curtain on the hidden cost of pivoting. You’ll learn why “pivoting” often disguises itself as quitting, how every new project can drain profitability, and why the hard, unsexy “valley” is actually where the magic happens.
Plus, Jackie shares a personal story about a tshirt shop rebrand—and the surprising lesson it holds for every entrepreneur.
If you’ve ever felt tempted to pivot just to scratch that entrepreneurial itch, this episode is your reality check.
Want more help with lead gen, Facebook ads, and funnels?
☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall
💵 Get The ROAS Rescue Kit >> soworthit.co/roas
DM me on Instagram @iamjackieellis
Or send me an email at hello@jackie-ellis.com
Every summer around July 30th, Jackie records a deeply personal episode to mark the anniversary of the day that changed her life—a heart attack at just 34 years old. But this year’s reflection hits different.
In this raw episode, Jackie shares the story of what really happened that day, how it rocked her to the core, and how her understanding of success, stress, and self-worth has evolved nearly a decade later.
From cardiac rehab to career pivots, from perfectionism to peace, this episode is a love letter to every high-achieving woman who’s ever tried to be all the things to all the people.
If this episode sparked something in you or reminded you of your own turning point, Jackie wants to hear from you. DM her on Instagram @iamjackieellis and share your story.
Because your story is worth telling, too.
Want more help with lead gen, Facebook ads, and funnels?
☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall
💵 Get The ROAS Rescue Kit >> soworthit.co/roas
DM me on Instagram @iamjackieellis
Or send me an email at hello@jackie-ellis.com
Episode Description/Show Notes:
In this episode, Jackie sits down with Kris Jones from Red Door Design to dive deep into her new book From Click to Client: How to Easily Create a Story-Driven Website that Turns Visitors into Clients.
Kris shares the behind-the-scenes of writing the book, her proprietary framework for simplifying your website and messaging, and why your story is the key to more clients, less overwhelm, and better marketing results.
Whether you're a service provider, coach, or product-based business, this conversation will challenge how you think about storytelling, websites, and showing up online with confidence and clarity.
What You’ll Learn in This Episode:
Links + Resources:
Want more help with lead gen, Facebook ads, and funnels?
☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall
💵 Get The ROAS Rescue Kit >> soworthit.co/roas
DM me on Instagram @iamjackieellis
Or send me an email at hello@jackie-ellis.com
Episode Description/Show Notes:
If you’re tired of attracting lukewarm leads or feeling like you’re stuck in a race to the bottom on price, this conversation will help you rethink your approach to marketing, content, and client experience.
In this episode, I sit down with branding and messaging strategist Amanda Burg, of Liberty Type, to explore what it truly means to be seen, trusted, and chosen—and why that distinction matters far more than simply being liked.
Amanda challenges the traditional sales funnel and introduces a more realistic view of how buying decisions are made in today’s crowded market. We discuss how businesses unintentionally fall into copycat strategies and what it takes to break that pattern and stand out.
She explains the power of building a content ecosystem—one that allows potential clients to immerse themselves in your brand, no matter where they first discover you. Amanda also breaks down how brand consistency, unique positioning, and conviction-led messaging drive deeper client buy-in and long-term results.
In this episode, you’ll learn why being seen, trusted, and chosen holds more weight than simply being liked—and how that mindset shift can transform your approach to marketing.
Amanda shares how creating a binge-worthy content ecosystem builds long-term trust with your audience and positions you as the clear choice.
We also explore why most buying decisions don’t follow a traditional funnel and how businesses can stand out by breaking free from cookie-cutter templates.
Finally, we dive into how your pricing strategy, client buy-in, and long-term results are all deeply interconnected—and what to do if you want to attract clients who are truly invested.
You’ll learn:
Resources Mentioned:
Want more help with lead gen, Facebook ads, and funnels?
☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall
💵 Get The ROAS Rescue Kit >> soworthit.co/roas
DM me on Instagram @iamjackieellis
Or send me an email at hello@jackie-ellis.com
If the thought of someone else swooping in and trademarking your business name or signature program makes your stomach drop… this episode is for you.
I’m joined by trademark attorney Sarah Waldbuesser of Twist Law, and she’s breaking down everything you didn’t know you needed to know about protecting your brand.
We’re talking:
Whether you’re still figuring out your brand or already scaling with signature offers, this episode will give you the knowledge—and the kick in the pants—you need to start taking ownership of your work.
Resources mentioned in this episode:
Free Guide: 5 Expensive Trademark Mistakes Entrepreneurs Make
Trademarks by Sarah on Instagram
Want more help with lead gen, Facebook ads, and funnels?
☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall
💵 Get The ROAS Rescue Kit >> soworthit.co/roas
DM me on Instagram @iamjackieellis
Or send me an email at hello@jackie-ellis.com
This one’s not just a podcast episode—it’s a full-blown mini masterclass you can listen to in your car, on your walk, or while hiding from your kids in the pantry.
In this Summer Sales Booster session, Jackie shares the exact 3-part ad strategy that helps you boost your leads and sales all summer long—without chaining yourself to your laptop.
You’ll learn:
Jackie also shares why this summer feels especially meaningful to her (cue the mom tears) and how she’s designing a business that funds the fun and keeps clients coming in and how you can, too.
Want more help with lead gen, Facebook ads, and funnels?
☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall
💵 Get The ROAS Rescue Kit >> soworthit.co/roas
DM me on Instagram @iamjackieellis
Or send me an email at hello@jackie-ellis.com
Today's episode straight from my heart to yours. If you're feeling stuck, thinking about pivoting or creating a new offer because maybe it just feels hard right now, this is is for you.
This episode is a messy-action-style heart-to-heart on why your message still matters—and why you need to say it again. And again. And again.
Here's just some of the things I'm talking about today:
Want more help with lead gen, Facebook ads, and funnels?
☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall
💵 Get The ROAS Rescue Kit >> soworthit.co/roas
DM me on Instagram @iamjackieellis
Or send me an email at hello@jackie-ellis.com
What if selling could feel good? In this powerful and refreshingly honest conversation, I sit down with Macy McNeely, CEO and co-founder of The Salesgirls, to talk about redefining what it means to sell online.
We dive into the real reasons your offer might not be converting (hint: it’s not the price), why conversations—not just copy—move people to action, and the science of what actually makes someone buy.
If you've ever felt turned off by bro marketing or wondered why your audience isn’t buying—even though you’re “doing all the right things”—this episode is going to change how you think about sales forever.
Plus, Macy shares all the juicy details on her Sell Your Offer Challenge, which completely transformed the way I show up in my business.
What We Talk About:
Sign up for the Sell Your Offer Challenge at www.soworthit.co/salesgirls
Want more help with lead gen, Facebook ads, and funnels?
☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall
💵 Get The ROAS Rescue Kit >> soworthit.co/roas
DM me on Instagram @iamjackieellis
Or send me an email at hello@jackie-ellis.com
Summer gets a bad rap in business — but I’m here to tell you, the so-called “summer slump” is a myth. In today’s episode, we’re flipping the narrative.
Because the truth is: buyers don’t disappear in the summer — business owners do.
This is your chance to get ahead while everyone else is checked out.
To build a system that keeps bringing in leads while you’re road-tripping, concert-hopping, and finally taking a break.
I’m breaking down why summer is the perfect time to get your funnel and ads in place — and how you can have it up and running in under two weeks.
Whether you’re dreaming of unplugging or doubling your revenue by fall, this episode will show you how to do both.
No stress. No guesswork. No agency required.
Want more help with lead gen, Facebook ads, and funnels?
☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall
💵 Get The ROAS Rescue Kit >> soworthit.co/roas
DM me on Instagram @iamjackieellis
Or send me an email at hello@jackie-ellis.com
Have you ever felt like you're meant for something more, but you just can't figure out what?
Maybe you ask yourself -- Is this it? Am I really meant to keep doing this forever? Should I be building something bigger?
That's where I found myself last year. Stuck and trying to figure out what to do next.
In this episode, I’m sharing how I changed my perspective and my business — and why I’ve made the decision to retire multiple programs this year so I can go all-in on the work that truly moves the needle.
If you’ve been feeling scattered, stretched, or like something needs to shift… this one’s for you.
🎧 Let’s talk about what it means to let go of the 80%, make room for the 10x, and stop tricking ourselves into playing small.
Want more help with lead gen, Facebook ads, and funnels?
☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall
💵 Get The ROAS Rescue Kit >> soworthit.co/roas
DM me on Instagram @iamjackieellis
Or send me an email at hello@jackie-ellis.com
If you're in a season of growth in your business, this episode is for you.
If you're feeling stuck right now and feel like growth is impossible, this episode is for you too.
Today I'm sharing my takeaways from one of my all time favorite business books, "10X Is Easier Than 2X."
Grab your big goals and tune in to learn how to make them happen without hustling yourself into the ground.
Want more help with lead gen, Facebook ads, and funnels?
☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall
💵 Get The ROAS Rescue Kit >> soworthit.co/roas
DM me on Instagram @iamjackieellis
Or send me an email at hello@jackie-ellis.com
There's this buzz phrase floating around the online course and coaching space right now. Everyone's talking about a 'trust recession'.
This episode is all about my take on what's really going on, how we got here, and how to overcome it.
Want more help with lead gen, Facebook ads, and funnels?
☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall
💵 Get The ROAS Rescue Kit >> soworthit.co/roas
DM me on Instagram @iamjackieellis
Or send me an email at hello@jackie-ellis.com
Ever stare at the “Publish” button on your Facebook ad and suddenly feel like you’re about to jump off a cliff… with your wallet?
Been there. 🙋♀️
In this episode, I’m sharing a slightly spicy take on what’s really holding you back from running ads — and why that fear might be costing you more than just a few bucks.
You’ll learn:
Plus, I’ll tell you how I use the ROAS Rescue Kit (and yes, even ChatGPT) to troubleshoot exactly what’s not working — so you can fix it fast.
This one’s for the business owner who’s ready to stop stalling and start growing.
Just run the ad. You might be one click away from your best leads yet.
Want more help with lead gen, Facebook ads, and funnels?
☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall
💵 Get The ROAS Rescue Kit >> soworthit.co/roas
DM me on Instagram @iamjackieellis
Or send me an email at hello@jackie-ellis.com
Real talk -- Are you celebrating success in your life and biz?
In this episode I'm talking about my struggle to celebrate wins, let go of perfectionism, and set realistic expectations for myself and my team. This episode is outside the norm of "tactical" marketing as I share my journey of growth and the challenges of different phases of my business.
Want more help with lead gen, Facebook ads, and funnels?
☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall
💵 Get The ROAS Rescue Kit >> soworthit.co/roas
DM me on Instagram @iamjackieellis
Or send me an email at hello@jackie-ellis.com