On Social Currency, Sammi Cohen unpacks the stories that are shaping business, culture and the intersection of the two. From boardrooms to Instagram trends, Sammi speaks with business leaders to connect the dots between brand, consumer and influence, so you don’t just keep up—you get ahead.
New episodes drop every Tuesday and Friday. Follow now to stay in the know.
Want more? Find Sammi on Instagram @sammicohentalks.
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On Social Currency, Sammi Cohen unpacks the stories that are shaping business, culture and the intersection of the two. From boardrooms to Instagram trends, Sammi speaks with business leaders to connect the dots between brand, consumer and influence, so you don’t just keep up—you get ahead.
New episodes drop every Tuesday and Friday. Follow now to stay in the know.
Want more? Find Sammi on Instagram @sammicohentalks.
Hollywood is changing—and its future might be vertical. Today, Sammi dives into the explosive rise of “microdramas,” the ultra-short, ultra-addictive scripted shows that are pulling in billions and leaving traditional studios scrambling to survive. From Chinese-backed apps like ReelShort to Hollywood execs betting on AI-powered storytelling, this is the story of how 90-second episodes are out-earning blockbuster films and redefining what it means to be a creator. Sammi breaks down the psychology, the business model, and what this all says about our shrinking attention spans and the algorithmic future of storytelling.
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00:00 Microdramas, Big Plots
01:37 Microdramas vs. Traditional Hollywood
02:09 The Data Behind the Craze
05:14 YouTube vs. TikTok
07:22 The Business Model of Microdramas
10:30 Hollywood's Response
12:49 The Role of AI
17:07 Predictions on the Future of Entertainment
19:43 How to Show Social Currency Some Love
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Social Currency with Sammi Cohen
On Social Currency, Sammi Cohen unpacks the stories that are shaping business, culture and the intersection of the two. From boardrooms to Instagram trends, Sammi speaks with business leaders to connect the dots between brand, consumer and influence, so you don’t just keep up—you get ahead.
New episodes drop every Tuesday and Friday. Follow now to stay in the know.
Want more? Find Sammi on Instagram @sammicohentalks.
