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Soft Life CEO by Breanna Aponte
Breanna Aponte
41 episodes
9 months ago
Welcome to Soft Life CEO, your go to destination for transforming hardworking hustlers into savvy, relaxed, soft life CEO's. I’m your host, Breanna Aponte! Join me as we uncover secrets to effortless success, share inspiring stories, and provide actionable tips to help you do less and earn more. If you're ready to escape the grind and embrace a lifestyle of working smart, not hard you're in the right place. New episodes air Monday's at 9am! 
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Entrepreneurship
Business
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All content for Soft Life CEO by Breanna Aponte is the property of Breanna Aponte and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Soft Life CEO, your go to destination for transforming hardworking hustlers into savvy, relaxed, soft life CEO's. I’m your host, Breanna Aponte! Join me as we uncover secrets to effortless success, share inspiring stories, and provide actionable tips to help you do less and earn more. If you're ready to escape the grind and embrace a lifestyle of working smart, not hard you're in the right place. New episodes air Monday's at 9am! 
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Entrepreneurship
Business
Episodes (20/41)
Soft Life CEO by Breanna Aponte
Going Viral on the Gram: The Good, Bad & Ugly w/ Tisia Saffold
In this engaging conversation, Tisia Saffold shares her remarkable journey from a corporate career to becoming a successful entrepreneur and social media influencer. She discusses her early experiences in education, the challenges she faced during her transition, and the strategies she employed to grow her online presence.

Tisia emphasizes the importance of authenticity, consistency, and understanding audience preferences in content creation. She also highlights the need for automation and systems to manage the increased engagement that comes with viral growth. In this conversation, Tisia Saffold discusses her journey through sudden fame on social media, the mental health challenges that accompany it, and how she navigates criticism while building a supportive community.

She shares insights on the importance of resilience, the need for automation in her work, and her strategies for overcoming burnout. Tisia also provides a glimpse into her daily life as a content creator and her future plans, including community events and merchandise.

Takeaways
  • Tisia's journey reflects the importance of taking risks in one's career.
  • The transition from corporate to entrepreneurship can be fulfilling but challenging.
  • Going viral often requires authenticity and relatability in content.
  • Understanding your audience is crucial for effective content delivery.
  • Consistency in branding helps in establishing a strong online presence.
  • Different social media platforms serve different purposes and audiences.
  • Automation can help manage increased engagement effectively.
  • Personal experiences can resonate deeply with audiences and foster connection.
  • It's essential to have a clear understanding of what your brand represents.
  • Tisia's story encourages others to embrace their unique paths.  It's important to automate and seek help when overwhelmed.
  • Recognition can change personal dynamics, including dating.
  • Mental health is impacted by social media growth and criticism.
  • Celebrating small wins is crucial for mental well-being.
  • Criticism can be compartmentalized and used as motivation.
  • Building a community is essential for sustained engagement.
  • Redirecting efforts can help overcome burnout.
  • Batch content creation can alleviate daily pressure.
  • Maintaining a supportive circle is vital for mental health.
  • Future plans include community events and merchandise.
Chapters
00:00 Introduction to Tisia's Journey
01:53 From Corporate to Purpose: Tisia's Early Career
05:08 The Leap of Faith: Embracing Entrepreneurship
07:37 Going Viral: The Shift to Influencing
10:06 Strategies for Social Media Growth
18:43 Navigating Different Platforms: Instagram vs. TikTok
20:25 Managing Growth: Automation and Systems
21:49 Navigating Fame and Recognition
23:12 Mental Health and Social Media Impact
27:15 Handling Criticism and Building Resilience
29:17 Creating a Supportive Community
34:36 Overcoming Burnout and Staying Motivated
36:19 Behind the Scenes: A Week in the Life
40:11 Future Plans and Exciting Projects

Instagram: @breannaaponte @thesoftlifeceo
Website: www.thesoftlifeceo.com 
Community: www.thesoftlifeceo.com/society
Free Training: Show more...
1 year ago
40 minutes

Soft Life CEO by Breanna Aponte
The Real of Being an Influencer w/ Carmen Renee
In this interview, Carmen Renee, a full-time influencer, shares her journey and insights into the world of influencing. She emphasizes the importance of aligning with brands that resonate with your values and being selective with brand partnerships. Carmen also discusses the challenges of being an influencer, including the misconception that it's an easy and glamorous lifestyle. She provides tips for being consistent in content creation, such as batching content and finding a realistic schedule.

Carmen also shares her favorite tools and apps for editing content and highlights the costs associated with being an influencer, including subscription fees for editing apps and platforms for deep linking and link management. In this conversation, Carmen shares her experience and insights as an influencer. She discusses the challenges of managing contracts and opportunities as a solo influencer and the importance of finding the right management agency.

Carmen also provides advice for aspiring influencers, emphasizing the need for consistency, niche selection, and vulnerability. She highlights the importance of claiming social media handles and establishing what you want to talk about. Carmen also discusses the definition of success as an influencer and the importance of staying true to your personal beliefs when working with brands. Lastly, she emphasizes the value of incorporating feedback and engagement from your audience into your content creation process.

Takeaways
  • Align with brands that align with your values and resonate with your audience.
  • Being an influencer is not as easy as it may seem, and there are many behind-the-scenes tasks and responsibilities.
  • Consistency in content creation is important, but find a schedule that works for you and give yourself grace.
  • Use tools and apps like CapCut and Lightroom for editing content.
  • Consider the costs associated with being an influencer, such as subscription fees for editing apps and platforms for deep linking and link management.
  • When building a team, be selective and find individuals who can assist with specific tasks and responsibilities. Managing contracts and opportunities as a solo influencer can be overwhelming, and it may be beneficial to work with a management agency.
  • Consistency, niche selection, and vulnerability are key factors in building a successful personal brand as an influencer.
  • Claiming social media handles and establishing what you want to talk about are important steps when starting out as an influencer.
  • Success as an influencer can be defined by achieving financial stability, being able to take care of your family, and doing what you love.
  • Incorporating feedback and engagement from your audience through polls, quizzes, and check-ins can help guide your content creation process and business decisions.
Follow Carmen on Instagram
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1 year ago
1 hour 2 minutes

Soft Life CEO by Breanna Aponte
The Key to Finding Balance
Instagram: 
@breannaaponte 
@thesoftlifeceo

Website: 

www.thesoftlifeceo.com 

Community: 

www.thesoftlifeceo.com/society

Free Training:

www.thesoftlifeceo.com/free-training-optin

YouTube: 

@thesoftlifeceo

Relationship Restored: 

www.relationshiprestored.com
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1 year ago
12 minutes

Soft Life CEO by Breanna Aponte
Entrepreneur Mental Health w/ Monica Jones
Instagram: 
@breannaaponte 
@thesoftlifeceo

Website: 

www.thesoftlifeceo.com 

Community: 

www.thesoftlifeceo.com/society

Free Training:

www.thesoftlifeceo.com/free-training-optin

YouTube: 

@thesoftlifeceo

Relationship Restored: 

www.relationshiprestored.com
Show more...
1 year ago
39 minutes

Soft Life CEO by Breanna Aponte
Work Smart, Not Hard
Instagram: 
@breannaaponte 
@thesoftlifeceo

Website: 

www.thesoftlifeceo.com 

Community: 

www.thesoftlifeceo.com/society

Free Training:

www.thesoftlifeceo.com/free-training-optin

YouTube: 

@thesoftlifeceo

Relationship Restored: 

www.relationshiprestored.com
Show more...
1 year ago
10 minutes

Soft Life CEO by Breanna Aponte
Building Your Dream Brand & Body w/ Gina Amin
Instagram: 
@breannaaponte 
@thesoftlifeceo

Website: 

www.thesoftlifeceo.com 

Community: 

www.thesoftlifeceo.com/society

Free Training:

www.thesoftlifeceo.com/free-training-optin

YouTube: 

@thesoftlifeceo

Relationship Restored: 

www.relationshiprestored.com
Show more...
1 year ago
36 minutes

Soft Life CEO by Breanna Aponte
Time Management for More Freedom & Productivity
Instagram: 
@breannaaponte 
@thesoftlifeceo

Website: 

www.thesoftlifeceo.com 

Community: 

www.thesoftlifeceo.com/society

Free Training:

www.thesoftlifeceo.com/free-training-optin

YouTube: 

@thesoftlifeceo

Relationship Restored: 

www.relationshiprestored.com
Show more...
1 year ago
18 minutes

Soft Life CEO by Breanna Aponte
Trademarking Your Business w/ Ticora Davis
Instagram: 
@breannaaponte 
@thesoftlifeceo

Website: 

www.thesoftlifeceo.com 

Community: 

www.thesoftlifeceo.com/society

Free Training:

www.thesoftlifeceo.com/free-training-optin

YouTube: 

@thesoftlifeceo

Relationship Restored: 

www.relationshiprestored.com
Show more...
1 year ago
49 minutes

Soft Life CEO by Breanna Aponte
Go From "Hustler" to Soft Life CEO
Instagram: 
@breannaaponte 
@thesoftlifeceo

Website: 

www.thesoftlifeceo.com 

Community: 

www.thesoftlifeceo.com/society

Free Training:

www.thesoftlifeceo.com/free-training-optin

YouTube: 

@thesoftlifeceo

Relationship Restored: 

www.relationshiprestored.com
Show more...
1 year ago
25 minutes

Soft Life CEO by Breanna Aponte
Are You Ready for a Publicist w/ Mariah Oates
Instagram: 
@breannaaponte 
@thesoftlifeceo

Website: 

www.thesoftlifeceo.com 

Community: 

www.thesoftlifeceo.com/society

Free Training:

www.thesoftlifeceo.com/free-training-optin

YouTube: 

@thesoftlifeceo

Relationship Restored: 

www.relationshiprestored.com
Show more...
1 year ago
42 minutes

Soft Life CEO by Breanna Aponte
5 Steps to Creating a Profitable Brand
Instagram: 
@breannaaponte 
@thesoftlifeceo

Website: 

www.thesoftlifeceo.com 

Community: 

www.thesoftlifeceo.com/society

Free Training:

www.thesoftlifeceo.com/free-training-optin

YouTube: 

@thesoftlifeceo

Relationship Restored: 

www.relationshiprestored.com
Show more...
1 year ago
26 minutes

Soft Life CEO by Breanna Aponte
The Art of Getting Starting
Instagram: 
@breannaaponte 
@thesoftlifeceo

Website: 

www.thesoftlifeceo.com 

Community: 

www.thesoftlifeceo.com/society

Free Training:

www.thesoftlifeceo.com/free-training-optin

YouTube: 

@thesoftlifeceo

Relationship Restored: 

www.relationshiprestored.com
Show more...
1 year ago
10 minutes

Soft Life CEO by Breanna Aponte
Taking the Entrepreneur Leap of Faith w/ Queen Dickens
In this episode, Queen shares her entrepreneurial journey as a travel nurse turned full-time IV hydration business owner. She discusses the challenges faced by black women in the healthcare system and the importance of having an advocate during the birthing process. Queen also talks about the transition from nursing to entrepreneurship and the importance of creating a supportive community. She emphasizes the need for planning, saving money, and putting faith over fear when considering taking the leap into entrepreneurship. Queen highlights the benefits of creating digital products and provides advice on finding a niche and building a community. In this conversation, Queen and Bre discuss the importance of mentorship, the value of building a community, and strategies for creating inclusive and accessible services. Queen shares her experience in entrepreneurship and emphasizes the need for preparation and authenticity. She also highlights the significance of mentorship in her own journey and the impact it has had on her personal growth. Queen discusses her upcoming projects, including her work as a certified nurse midwife and her plans to expand her IV hydration business. She also shares her social media platforms, such as Instagram, TikTok, and YouTube, where she provides valuable content for nurses and aspiring entrepreneurs.

Takeaways
  • Transitioning from nursing to entrepreneurship requires planning, saving money, and putting faith over fear.
  • Black women face challenges in the healthcare system and need advocates during the birthing process.
  • Creating a supportive community is crucial for success in entrepreneurship.
  • Digital products can provide a source of passive income and allow for scalability.
  • Finding a niche and building a community are key steps in creating and launching digital products. Mentorship plays a crucial role in supporting aspiring entrepreneurs and can expedite the learning process, reduce mistakes, and provide guidance and support.
  • Building a community is essential for entrepreneurs, as it fosters connections, provides opportunities for collaboration, and allows for the exchange of knowledge and experiences.
  • In order to drive meaningful change and improve maternal health outcomes in marginalized communities, it is important to build community among healthcare providers, empower women to advocate for themselves, and create a birth team that prioritizes the individual's needs and preferences.
  • When pricing products or services, it is important to consider the audience's preferences and needs, offer payment plan options, and demonstrate the value through testimonials and reviews.
  • Being intentional and authentic in building relationships and connections is key to fostering trust and long-lasting mentorship.
  • Platforms like Mighty Networks and Circle can be effective tools for building and managing communities, providing a space for engagement, content sharing, and networking.
  • Preparation is crucial for success in entrepreneurship, and it is important to be mentally, physically, emotionally, and financially prepared for the opportunities that come your way.
  • Authenticity and showing up as your true self can attract like-minded individuals and create a strong connection with your audience.
  • Expanding your brand and business requires continuous learning, exploring new opportunities, and being open to different avenues and experiences.
  • Social media platforms like Instagram, TikTok, and YouTube can be valuable tools for sharing knowledge, connecting...
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1 year ago
45 minutes

Soft Life CEO by Breanna Aponte
Morning Routine - The Secret to Success
Instagram: 
@breannaaponte 
@thesoftlifeceo

Website: 

www.thesoftlifeceo.com 

Community: 

www.thesoftlifeceo.com/society

Free Training:

www.thesoftlifeceo.com/free-training-optin

YouTube: 

@thesoftlifeceo

Relationship Restored: 

www.relationshiprestored.com
Show more...
1 year ago
14 minutes

Soft Life CEO by Breanna Aponte
Launching a Product Based Business w/ Erin on Demand
In this episode, Erin On Demand shares her journey as a mamapreneur and how she built her relatable brand. She started her YouTube channel in 2018 and focused on sharing her story and experiences as she built her business. Erin emphasizes the importance of starting where you are and being vulnerable in your content. She also provides advice for starting a YouTube channel, including not needing expensive equipment and starting with short-form content.

Erin believes that YouTube is for everyone, as long as they are willing to put in the work and be consistent. She also discusses the intersection of content between YouTube, Instagram, and TikTok, and the importance of having a focal point for each platform. Erin started her podcast, Sips of Success, with her husband as a way to practice being in front of the camera. The podcast allows her to share a different side of herself and connect with her audience on a more personal level.

When deciding on the best platform to start with, Erin advises considering your lifestyle, the type of content you gravitate towards, and what you're best at. She emphasizes the importance of authenticity and consistency in choosing a platform. Erin created her top three notebook after realizing the impact of writing down her top priorities each day. The notebook became a hit and inspired her to create more simple and effective products. She advises asking for help and leveraging your network when starting a product-based business. Erin is preparing for motherhood and plans to take time off while ensuring her business continues to run smoothly with the help of a project manager. She finds inspiration in her upcoming role as a mother and is motivated to be the best version of herself for her daughter.

Erin shares her takeaways from Rachel Rogers' book on planning your year like a millionaire, including the importance of setting big goals and pushing yourself to achieve them. In this conversation, Erin and All About Your Brand discuss the importance of setting big goals and creating a clear vision for success. We highlight Serena Williams' approach to setting high goals and how it drives her to achieve more. Erin emphasizes the need to be specific and granular when setting goals and creating a vision, considering even the small day-to-day decisions. We also touch on the topics of financial planning and letting go of negative thoughts.

Erin shares her experience with building her brand and offers advice on starting a product-based business. We discuss the building blocks of a profitable online brand, including having a strong value proposition, consistency, and solving a problem. We also address the challenges of staying productive without losing interest or experiencing burnout and the importance of mindset and faith in overcoming challenges. Erin shares her favorite part of what she does, which is being creative and seeing her ideas resonate with her audience.

Takeaways
  • Start where you are and be vulnerable in your content.
  • You don't need expensive equipment to start a YouTube channel.
  • YouTube is for everyone, as long as you are willing to put in the work and be consistent.
  • Have a focal point for each platform to cater to your audience's preferences.
  • Content can intersect between YouTube, Instagram, and TikTok, but it's helpful to have a specific focus for each platform. Consider your lifestyle, the type of content you gravitate towards, and what you're best at when choosing a platform to start with.
  • Writing down your top priorities each day can help improve productivity and focus.
  • Ask for help and leverage your network when starting a product-based business.
  • Take time off for motherhood while ensuring your business continues to run smoothly with the help of a project manager.
  • Set big goals and push yourself to achieve them. Setting big goals and having a clear...
Show more...
1 year ago
50 minutes

Soft Life CEO by Breanna Aponte
The Power of Faith as an Entrepreneur
Instagram: 
@breannaaponte 
@thesoftlifeceo

Website: 

www.thesoftlifeceo.com 

Community: 

www.thesoftlifeceo.com/society

Free Training:

www.thesoftlifeceo.com/free-training-optin

YouTube: 

@thesoftlifeceo

Relationship Restored: 

www.relationshiprestored.com
Show more...
1 year ago
12 minutes

Soft Life CEO by Breanna Aponte
Committing to Yourself as an Entrepreneur w/ Calli Rae
Instagram: 
@breannaaponte 
@thesoftlifeceo

Website: 

www.thesoftlifeceo.com 

Community: 

www.thesoftlifeceo.com/society

Free Training: 

www.thesoftlifeceo.com/free-training-optin

YouTube: 

@thesoftlifeceo

Relationship Restored: 

www.relationshiprestored.com
Show more...
1 year ago
1 hour

Soft Life CEO by Breanna Aponte
Turning Leads Into High Paying Clients
Instagram: 
@breannaaponte 
@thesoftlifeceo

Website: 

www.thesoftlifeceo.com 

Community: 

www.thesoftlifeceo.com/society

Free Training: 

www.thesoftlifeceo.com/free-training-optin

YouTube: 

@thesoftlifeceo

Relationship Restored: 

www.relationshiprestored.com
Show more...
1 year ago
25 minutes

Soft Life CEO by Breanna Aponte
Youtube: The Entrepreneurs Untapped Market w/ Lashonda Brown
Instagram: 
@breannaaponte 
@thesoftlifeceo

Website: 

www.thesoftlifeceo.com 

Community: 

www.thesoftlifeceo.com/society

Free Training: 

www.thesoftlifeceo.com/free-training-optin

YouTube: 

@thesoftlifeceo

Relationship Restored: 

www.relationshiprestored.com
Show more...
1 year ago
40 minutes

Soft Life CEO by Breanna Aponte
Brand & Bizz Strategies to Maximize Your Success
Instagram: 
@breannaaponte 
@thesoftlifeceo

Website: 

www.thesoftlifeceo.com 

Community: 

www.thesoftlifeceo.com/society

Free Training: 

www.thesoftlifeceo.com/free-training-optin

YouTube: 

@thesoftlifeceo

Relationship Restored: 

www.relationshiprestored.com
Show more...
1 year ago
16 minutes

Soft Life CEO by Breanna Aponte
Welcome to Soft Life CEO, your go to destination for transforming hardworking hustlers into savvy, relaxed, soft life CEO's. I’m your host, Breanna Aponte! Join me as we uncover secrets to effortless success, share inspiring stories, and provide actionable tips to help you do less and earn more. If you're ready to escape the grind and embrace a lifestyle of working smart, not hard you're in the right place. New episodes air Monday's at 9am!