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Soft Power Investment
Bobb Rousseau, PhD
28 episodes
6 hours ago

This is where business owners and investors learn how influence becomes an asset and how it protects capital when conditions change.

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Investing
Business
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All content for Soft Power Investment is the property of Bobb Rousseau, PhD and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

This is where business owners and investors learn how influence becomes an asset and how it protects capital when conditions change.

Show more...
Investing
Business
Episodes (20/28)
Soft Power Investment
When Skill Becomes Infrastructure

This episode breaks down how a skills-based business stops competing on price and becomes infrastructure, and why that shift creates leverage that markets and institutions respond to.


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4 days ago
3 minutes 55 seconds

Soft Power Investment
When Translation Becomes a Battleground (Part II)

At the beginning, Rose translates documents so immigrants can understand systems that were never designed for them. In no time, her role has expanded significantly. She is no longer just translating forms; she is translating policy, ordinances, administrative rules, and legislative proposals. Her works empower candidates and elected officials to communicate with communities they cannot reach on their own. The services she provides become a functional part of governance.

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4 days ago
5 minutes 33 seconds

Soft Power Investment
When the Emergency Network Is Put to the Test (Part II)

After the storm, Nicky’s WhatsApp network remains active. It continues to operate because people continue to rely on it. During the crisis, it delivered faster, clearer, and more trusted information than official channels. Families evacuated in time. Lives were saved. And the community learned that when information matters most, they do not wait for institutions.

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4 days ago
3 minutes 56 seconds

Soft Power Investment
How a Soccer-Mom Becomes a Political Influencer

Jasmine runs a WhatsApp group to coordinate rides and schedules and to provide updates to parents who can’t always make practices.

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4 days ago
3 minutes 34 seconds

Soft Power Investment
When a Garage Sale Becomes a Community Hotspot

Paul and Guirlene are facing financial pressure. So they open their closet and start selling what they no longer need. They post the items on Facebook Marketplace. To their surprise, people buy; they buy a lot and very fast.  So fast that in a jiffy, the couple runs out of items. Then, their inbox is filled with messages asking them if they have more of this and more of that. 

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4 days ago
3 minutes 28 seconds

Soft Power Investment
How One Translation Turns Language Into Political Leverage

As a favor to her family in America, who cannot speak English, Rose translates their immigration forms and other legal documents. As a result, her family no longer misses appointments, meets application deadlines, and sees their cases move forward.

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4 days ago
2 minutes 41 seconds

Soft Power Investment
How One Act of Caring Leads to Recovery in a safe educational environment

She enrolls him back in school, helps him study, checks on him daily, and holds him accountable when he wants to quit. Her act of caring pays off; the young boy graduates from high school and is accepted to attend college to study mechanical engineering.


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4 days ago
4 minutes 13 seconds

Soft Power Investment
How a WhatsApp Group Becomes a National Lifeline

So Nicky takes initiative. She launches a WhatsApp group to pass information and post evacuation routes, shares instructions on what to pack, and warns people about which streets are likely to be flooded. And the community reacts. They listen, mobilize, and evacuate early.

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4 days ago
3 minutes 29 seconds

Soft Power Investment
The Small Food Delivery Business that Gives us Doordash and Uber Eats

Diery lives in a small community where life is simple but limited. No restaurants nearby, no buses, no taxis. The closest place to get a decent meal is only three miles away, but if you don’t have a car, you might as well be thirty miles out. And to make matters worse, those restaurants don’t take phone orders, they don’t do online orders, nothing. If you want food, you have to show up in person.

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4 days ago
3 minutes 54 seconds

Soft Power Investment
How One Backyard Garden Become Political Power

He watches his community become a place where it’s easier to buy cheap alcohol than a bag of fresh oranges. His neighbors are tired; tired of driving long distances for groceries, tired of limited options, tired of being ignored. Marcus refuses to sit and watch his neighborhood decline.

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4 days ago
3 minutes 32 seconds

Soft Power Investment
How One Backyard Chicken Coop Becomes a Community Movement

Tired of overpriced and genetically modified eggs and wanting something fresh, clean, and natural, Jane starts with one chicken in her backyard. Just one.

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4 days ago
3 minutes 44 seconds

Soft Power Investment
How a Wine Club Becomes a Power Circle

They invite two couples for a small tasting. The night goes well, too well, I might say. The following month, the couples bring friends. The month after that, more show up.

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4 days ago
3 minutes 14 seconds

Soft Power Investment
The High Schooler that Turns Mentorship Into Generational Impact

When Deja sees many classmates struggling to study to take the medical entrance exam, she launches a study group to help them.

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4 days ago
3 minutes 23 seconds

Soft Power Investment
How One Small Church Becomes a Community Powerhouse

Julio opens a small church with nothing but conviction and a stubborn love for the people around him. No theology degree. No polished doctrine. Just a man who believes in God and that his community deserves hope.

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5 days ago
2 minutes 38 seconds

Soft Power Investment
The Nursing Student who Shows up for Her Entire Campus

Jaiden refuses to sit quietly while the opioid crisis swallows her generation. When she hears that a student almost dies on campus due to an overdose, she doesn’t write a paper or post a tweet about it, she takes action that brings changes to the entire campus. 

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5 days ago
3 minutes 13 seconds

Soft Power Investment
The Music Program that Becomes a Community Movement

Joe opens a small music school inside a local public high school. His intent is just to give these kids something creative, structured, and powerful.

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5 days ago
2 minutes 44 seconds

Soft Power Investment
The Coach Who Rebuilt a Community Through Basketball

Jeff notices a group of boys in his neighborhood. These boys have no discipline, no positive example, and no direction.

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5 days ago
3 minutes 20 seconds

Soft Power Investment
The One Act of Influence That Turns Into Community Influence

When Tony loses her job, she doesn’t scramble for the next paycheck. She steps back, evaluates her skills, and maps out her next move. Then her cousin asks her to help her file her political asylum claim. Tony takes it on, not realizing that this single act will expose her real talent and lead her straight to her true calling.

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5 days ago
3 minutes 15 seconds

Soft Power Investment
How Jaiden, a Nursing Student, Turned Advocacy Into Influence

Students are struggling; not just with grades, but also with tuition increases, limited resources, and extended clinical hours with little support. Jaiden vows to fix it and she researches whom to talk to bring the issue to the forefront. She joins every single association on campus and starts showing up to every meeting she can.

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5 days ago
3 minutes 6 seconds

Soft Power Investment
How One Barber Turns His Shop Into a Financial Literacy Hub

“Man, how do you manage your money so well?” Another day, another client asks him, “What advice would you give me who is trying to open a business, and questions about business and investing keep coming. 

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5 days ago
3 minutes 8 seconds

Soft Power Investment

This is where business owners and investors learn how influence becomes an asset and how it protects capital when conditions change.