Who are the people behind the music that shapes how we listen? In this episode of Sound Connections, host Jakob Wredstrøm sits down with Overtone Studios CEO Niklas Brantberg, who shares how Epidemic Sound and his label built a new music economy for creators, one where focus playlists turn into real income. Jakob and Niklas unpack the business of mood music, the shift from faceless tracks to artist identity, and the impact of AI in music production. Perfect for music entrepreneurs, produc...
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Who are the people behind the music that shapes how we listen? In this episode of Sound Connections, host Jakob Wredstrøm sits down with Overtone Studios CEO Niklas Brantberg, who shares how Epidemic Sound and his label built a new music economy for creators, one where focus playlists turn into real income. Jakob and Niklas unpack the business of mood music, the shift from faceless tracks to artist identity, and the impact of AI in music production. Perfect for music entrepreneurs, produc...
#131: BIME: Why Audience Data Is the New Currency in Live Music || Lauriane Saint-Denis
Sound Connections
51 minutes
3 weeks ago
#131: BIME: Why Audience Data Is the New Currency in Live Music || Lauriane Saint-Denis
What does it really mean to own your audience in today’s music industry? In this special partnership episode, host Jakob Wredstrøm joins Taj from The Sound of Startups and Lauriane Saint-Denis, a business developer connecting culture, innovation, and people in music tech to unpack how audience development, fan data, and music tech innovation are reshaping live events. Together they explore why ticketing platforms hold so much power, how festivals can build real fan relationships, and what a...
Sound Connections
Who are the people behind the music that shapes how we listen? In this episode of Sound Connections, host Jakob Wredstrøm sits down with Overtone Studios CEO Niklas Brantberg, who shares how Epidemic Sound and his label built a new music economy for creators, one where focus playlists turn into real income. Jakob and Niklas unpack the business of mood music, the shift from faceless tracks to artist identity, and the impact of AI in music production. Perfect for music entrepreneurs, produc...
