🚀 New Episode Alert!
In this episode of SoundBreaker, host Bob Shami sits down with Neil Sheehan, the President of Vocana and a veteran of the music industry with over 30 years of experience. Neil takes us through his incredible journey—from booking metal and punk bands in VFW halls with $900 in his pocket to running StandBy Records and achieving #1 Billboard success with Black Veil Brides.
Now at the helm of Vocana, Neil is on a mission to solve the four biggest problems facing independent musicians today: unfair pay, lack of fan data, editorial gatekeeping, and the "boring" user experience of modern DSPs. We dive deep into the "User-Centric" payment model, the return of social-driven music discovery (think MySpace for the modern age), and how Vocana is providing a sanctuary for the 120 million+ independent tracks that the major labels overlook. Whether you’re an artist frustrated with 0.0003-cent payouts or a tech enthusiast curious about the future of AI and blockchain in music, this episode is a masterclass in industry evolution.
Neil Sheehan: https://www.linkedin.com/in/sheehanneil/ | neilgsheehan@gmail.com
Vocana: https://www.vocana.co/
Welcome to Soundbreaker! In this compelling episode, host Bob Shami sits down with award-winning composers and producers Mark Batson and Chris Hanebutt. These two incredible talents, hailing from Brooklyn and South Carolina respectively, share their unique journeys into the music industry, from early piano lessons and barbershop quartets to collaborating with music legends like Dr. Dre, Eminem, 50 Cent, and Alicia Keys.
Mark and Chris dive deep into their recent impactful work, discussing their powerful score for "The Alabama Solution," an HBO documentary exposing civil rights injustices and a modern-day slavery system within Alabama prisons. They also chat about their adrenaline-pumping contributions to the latest season of "Power Book Force" on Starz.
The conversation takes a critical turn as they explore the evolving landscape of the music business. From the challenges artists face with streaming royalties and the rise of AI in music creation, to the importance of intellectual property and the potential of Web3 and blockchain technologies (like NFHits) to empower artists and ensure fair compensation. They offer invaluable advice to young artists and entrepreneurs, emphasizing the enduring power of the human element in music and the necessity of diversifying skills to thrive in an ever-changing industry. Don't miss this insightful discussion on the past, present, and future of music!
📺 Watch on YouTube: https://youtu.be/EZCd485Hovs
In this episode of Soundbreaker, host Bob Shami sits down with Jack McCarthy, co-founder of IndieX, one of the leading agencies helping artists unlock new and sustainable revenue through e-commerce. Jack explains why e-commerce is the most overlooked income stream for musicians and how independent artists can use digital tools, data, and direct-to-fan marketing to take control of their careers.
They explore the outdated structures of the music industry, the slow adoption of new technologies, and why ownership—of audience, data, and distribution—is now the key to long-term success. Jack shares insights from Indiex’s strategic approach, the challenges artists face when selling merch or promoting online, and the growing wave of artist independence powered by smarter digital marketing and AI-driven tools.
Whether you're a new artist trying to navigate digital revenue or a seasoned industry professional curious about the future of music marketing, this conversation breaks down what’s changing, what’s working, and what’s coming next.
Contact Jack McCarthy: https://www.linkedin.com/in/jackmccarthy1991/ |
Indepreneur / IndieX: https://www.linkedin.com/company/indepreneur/ | https://indepreneur.io/
In this episode of SoundBreaker, host Bob Shami sits down with Dr. Kobi Abayomi, Head of Data Science at Gumbel Demand Acceleration & Clinical Asst. Professor of Data Science at Arizona State University and an influential voice at the intersection of music, technology, and analytics. Together, they explore how data science is reshaping the music industry—from understanding audience behavior and predicting music preferences to building the next generation of tools for artists, producers, and rights holders.
Dr. Abayomi breaks down how AI and machine learning can supercharge the creative process without replacing the essential spark of human artistry. The conversation spans the evolution of DJing technologies like Serato, the growing importance of accurate rights attribution, and the rise of personalized, interactive live experiences. He also offers a candid look at how music-industry veterans can adapt to rapid technological change while remaining grounded in creativity and culture.
This episode is a deep dive into the future of music consumption, creation, and performance—rich with insight, foresight, and a passion for the art form. Whether you’re an artist, technologist, industry professional, or music lover, this discussion offers a powerful look at how data and creativity can coexist to shape what comes next.
Contact Dr. Abayomi: https://www.linkedin.com/in/dr-kobi-abayomi-7437a17/ | kobi@gatech.edu
Gumbel Demand Acceleration: https://www.linkedin.com/company/gumbel-d-a/about/
In this episode of Soundbreaker, host Bob Shami sits down with Joshua Kennedy, Team Lead at FUGA, to unpack the fast-evolving world of User Generated Content (UGC) in the music industry. With years of experience across YouTube, VEVO, and digital rights management, Joshua offers a masterclass on how artists can thrive in the digital age.
From understanding Content ID and music monetization to avoiding common pitfalls when setting up artist channels, this episode dives deep into the realities of today’s online music economy. Joshua also sheds light on Meta’s monetization tools, the ongoing challenges of fraud prevention, and the often-overlooked opportunities hidden in UGC ecosystems.
Whether you’re an independent musician, a label manager, or simply curious about the business of music, this conversation provides practical insights into how to protect your work, grow your audience, and maximize your revenue across platforms like YouTube and VEVO.
“We wanted fans to feel like they’re inside the music.”
In this episode of SoundBreaker, host Bob Shami sits down with guests Ornagh Lynch and Ben Dawson, the visionary minds behind immersiv.es. Together, they explore how music, technology, and XR converge to reshape nightlife and live entertainment.
From Ben’s beginnings as a choir boy to his leap into electronic music, to Ornagh’s early projects blending fashion and sound, their journeys reveal how creativity fuels innovation. Discover how live streaming gigs around the world sparked the idea for immersiv.es—a platform that transforms clubs, concerts, and festivals into unforgettable, fully immersive experiences. Learn how collaboration, XR storytelling, and cutting-edge music technology are setting a new standard for modern audiences seeking connection, creativity, and next-level nightlife.
Ornagh Lynch: https://www.linkedin.com/in/ornagh/
Ben Dawson: https://www.linkedin.com/in/bendawson/
Immersive.es : https://immersiv.es/
In this episode of Soundbreaker, Bob Shami sits down with Neal O’Connor and Aaron Greene, co-founders of Slush Management, to explore the evolving landscape of the music industry. They discuss the crucial role of artist management, the challenges of breaking new talent, and how independent artists are gaining more power and control than ever before. Neal and Aaron share insights on artist development, touring, and building long-term careers while emphasizing the importance of passion, authenticity, and creating meaningful connections with fans. Whether you’re an aspiring artist, entrepreneur, or music industry professional, this episode offers valuable guidance and inspiration for navigating today’s music business.
Visit our guest’s website: https://www.slushmanagement.com/ | https://www.linkedin.com/company/slush-management | https://www.instagram.com/slushmgmt/
Contact our guests:
Aaron Greene: https://www.linkedin.com/in/aaronagreene/
Neal O'Connor: https://www.linkedin.com/in/neal-o-connor-b1b2a55/
"If you can’t tell your own story, someone else will."
In this episode of SoundBreaker, we sit down with Joe Gallo, founder of Catch Buzz, to explore the art and science of music branding. Joe shares his journey into the music industry, revealing how his passion for connection, culture, and lifestyle shaped his work with artists.
From the importance of a unique brand story to the role of innovation, technology, and AI in the evolving music landscape, Joe offers practical advice for independent artists looking to stand out. He highlights why branding isn’t just about visuals—it’s about building a deep emotional connection with your audience.
We also dive into how music, fashion, and lifestyle industries intersect, the challenges artists face in a siloed industry, and why community and collaboration are essential for long-term success. Whether you’re an artist, manager, or music enthusiast, this episode will inspire you to think beyond the sound and into the brand world.
Visit our guest’s website: https://catchbuzz.co/
Contact our guest: josephwgallo@gmail.com | https://www.linkedin.com/in/joe-gallo-3a322851/
In this thought-provoking episode of Soundbreaker, host Bob Shami sits down with Anna Lenarcik, the visionary co-founder of Virtual Sound Media, a startup dedicated to simplifying music production and empowering creators through technology.
Anna shares her unique journey through the music industry, from her deep roots in sound engineering to pioneering tools that blend AI, blockchain, and immersive technology. Together, they explore how music theory is not just academic—but a vital compass for building tools that truly serve artists.
Discover how the Polish music tech scene is growing rapidly, why AI should be seen as a co-creator, and how blockchain could change the way artists own and distribute their work. Anna also shares her vision for the future of music consumption, including AI-generated content, virtual experiences, and a more democratized creative landscape.
Whether you’re a musician, technologist, or just a lover of sound, this episode is a must-listen for anyone interested in where music is headed next.
Visit our guest’s website: https://virtualsoundmedia.com
Contact our guest: https://www.linkedin.com/in/anna-lenarcik | annlenarcik@gmail.com
In this episode of SoundBreaker, host Bob Shami sits down with Andrew Schiffman—music industry veteran and former MTV executive—who has helped shape the sound of generations. From major labels to today’s indie explosion, Andrew shares an insider’s look at how the music business has evolved in the digital age.
We explore the rise of independent artists and how curated playlists have become essential for exposure. Schiffman also breaks down the role of artificial intelligence in music discovery and curation, and why nostalgia is making a comeback in physical formats.
Beyond music, Andrew discusses how CrossFit and fitness have enhanced his mental clarity and focus—fueling his ability to stay sharp in an ever-evolving industry. Whether you’re an artist, curator, or just love music, this episode delivers valuable insights on where the industry is heading and how technology continues to shape it.
Visit our guest’s website: https://sociatap.com/shiftynyc/
Contact our guest: https://www.linkedin.com/in/andrew-schiffman/ | andrew1.schiffman@gmail.com
In this soul-stirring episode of SoundBreaker, host Bob Shami welcomes the incomparable Sheléa, a powerhouse vocalist, songwriter, and multi-instrumentalist whose journey began in the heart of gospel music. From growing up in a musically gifted family to paying tribute to icons like Aretha Franklin and Whitney Houston, Sheléa opens up about the deep roots that shaped her artistry.
Listeners will be taken behind the scenes of her mentorship under the legendary Quincy Jones, her reflections on the state of modern music, and her passion for preserving authenticity and musical education. She shares her thoughts on the rise of independent artists, the evolving role of AI in music, and how her faith fuels every performance.
Whether you’re an aspiring artist, a music lover, or just need inspiration, this episode delivers truth, talent, and timeless insight.
Visit our guest’s website: https://sheleamusic.com/
Contact our guest: https://www.instagram.com/sheleamusic
In this episode of Soundbreaker, Australian-born country music artist Shea Fisher shares her compelling journey from growing up in a rodeo family to becoming a chart-topping country singer in Australia and breaking into the U.S. music scene. Shea reflects on falling in love with country music in 1990s Texas and the whirlwind success of her debut album, which featured four #1 hits. But the road wasn’t always smooth—after signing with a U.S. label, she faced a major setback when it suddenly shut down. Instead of giving up, Shea chose to stay in Nashville, focus on songwriting, and embrace the path of an independent artist. Tune in as she discusses the shifting landscape of the music industry, the power of authenticity, and what she’s working on now—including new singles and music videos. This episode is packed with insights for aspiring musicians and fans of country music alike.
Visit our guest’s website: https://sheafisher.com/
Contact our guest: https://www.instagram.com/sheafishermusic/, https://www.tiktok.com/@sheafishermusic, https://www.facebook.com/sheafisher
In this compelling episode of Soundbreaker, we sit down with Ralph Tashjian, founder and CEO of Intercept Music, to explore his remarkable journey from a young music enthusiast to a transformative force in the music industry. Ralph shares how sobriety marked a turning point in his personal and professional life, reigniting his passion and paving the way for his innovative work in artist empowerment. We dive into the shifting landscape of digital music, the resurgence of independent artists, and the critical role of transparency and customer service in today’s music business. Ralph also sheds light on the growing impact of AI in marketing and what it means for the next generation of creators. Whether you're an aspiring artist or a music executive, this episode is packed with inspiration and insight.
Visit our guest’s website: https://interceptmusic.com/Home/
Contact our guest: https://www.linkedin.com/in/ralph-tashjian-94a39215/
In this episode of Soundbreaker, host Bob Shami sits down with jazz vocalist and flamenco dancer Andy James to explore her unconventional path from flamenco stages in Australia to jazz clubs in Las Vegas. Andy opens up about her early influences, her artistic evolution, and the making of her latest album, Happy People, a bold fusion of flamenco passion and jazz improvisation.
They also delve into broader conversations about the global jazz scene, the increasing independence of artists in today's music industry, and how AI in music may (or may not) shape the future. A strong advocate for creative ownership, Andy discusses running her own label, Lecoque Records, and why she believes writing your own songs is more vital than ever. Whether you're a jazz enthusiast, an indie artist, or just curious about where music is heading, this episode is a must-listen.
Visit our guest’s website: https://andyjames.com/
Contact our guest: andyjamesjazz@gmail.com
In this powerful episode of Soundbreaker, host Bob Shami sits down with Aric Steinberg, Executive Director of the Sweet Relief Musicians Fund, a nonprofit organization that provides emergency financial assistance to musicians and music industry professionals. For over 30 years, Sweet Relief has stepped in when medical issues, natural disasters, and financial hardship threaten the livelihoods of artists who depend on their craft. Aric discusses the fund’s origin story, the lasting legacy of founder Victoria Williams, and how they’ve adapted to serve the evolving needs of the music community. From the challenges of eligibility to the creativity behind fundraising, this episode dives deep into the heart of nonprofit work in the arts. A must-listen for music lovers, industry pros, and anyone passionate about community and compassion.
Visit our guest’s website: https://www.sweetrelief.org/
Contact our guest: https://www.linkedin.com/in/aric-steinberg-0b650172/
In this episode of Soundbreaker, host Bob Shami interviews Jaclyn O’Connell, Owner and Principal Strategist at Bittersweet Media, and Founder & Artist Manager at Good Grief Mgmt Co.
Jaclyn shares her inspiring journey from retail work to becoming a trailblazer in artist-first music management. With a deep commitment to empowering independent artists, she discusses the emotional labor of being a modern manager, the power of community, and how platforms like TikTok are reshaping music discovery.
You’ll hear valuable insights on digital marketing, cold-email networking, setting up LLCs, and why today’s music careers demand both creativity and business savvy. This is a must-listen for anyone navigating the independent music scene—from aspiring artists to industry vets.
Visit our guest’s website: https://www.bittersweet.media/
Contact our guest: https://www.linkedin.com/in/jaclynsouth/ https://www.instagram.com/jaclyn_oconnell/
In this episode, we sit down with Chantal Epp, founder of ClicknClear, to explore the intersection of music licensing, technology, and sports. From her beginnings as a world champion cheerleader to launching a music tech startup, Chantal shares how her company is transforming the way music is licensed in choreographed sports like cheerleading, gymnastics, and more. We dive into the complex web of international copyright laws, the role of emotional connection in music performance, and the potential disruption caused by AI-generated music.
Chantal also reveals ClicknClear’s exciting roadmap—from developing new tools for athletes to expanding into the video-on-demand space. If you're curious about the future of music rights, entrepreneurship in the creative industries, or how a startup is solving a billion-license problem, this episode is for you.
Visit our guest’s website: https://www.clicknclear.com/
Contact our guest: https://www.linkedin.com/in/chantal-epp/
In this episode, Bob Shami sits down with Liam James Ward, co-founder and CEO of Something Something, a company dedicated to helping artists navigate the fast-changing world of social media and digital platforms. Liam shares his journey in the music industry, the critical role of TikTok in music discovery, and the challenges artists face in monetizing their work. He discusses why independent artists must be both creative and business-minded, and how Something Something is building sustainable solutions to support them. Tune in to explore the future of artist management, fan engagement, and the ever-evolving digital music landscape.
Visit our guest’s website: https://www.somethingsomething.social/
Contact our guest: https://www.linkedin.com/in/liamjameswrd/
In this episode, we sit down with Brad LeBeau, founder and CEO of PRO MOTION, to explore his 42-year journey in the music industry. From a shy teenager with low self-esteem to a leader in music promotion, Brad shares how his passion for dance music, remix culture, and DJ culture shaped his career.
We discuss the evolution of music business strategies, the impact of DJs like Avicii, and how technology is revolutionizing music consumption. Brad opens up about his personal struggles with anxiety and substance abuse, offering insights into how overcoming challenges fueled his entrepreneurial mindset.
Join us as we break down the future of music promotion, the power of remixes, and why quality over quantity is essential in today's music industry. Whether you're an independent artist, DJ, or entrepreneur, this episode is packed with insights on navigating the ever-changing music landscape.🚀🎶 #MusicIndustry #DanceMusic #RemixRevolution
Visit our guest’s website: https://promotion-us.com/
Contact our guest: https://www.linkedin.com/in/brad-lebeau-77a11915/
In this episode of Soundbreaker, host Bob Shami sits down with Tom Norwood, the visionary founder of Loop Fans, to explore how blockchain technology and Web3 are revolutionizing the music industry. Tom shares his journey from running a live music venue to launching a platform that empowers independent artists through direct fan engagement and monetization.
Discover how Loop Fans enables musicians to create their own digital spaces, leverage NFTs, and build sustainable careers without relying on traditional DSPs. Tom breaks down the importance of fan participation, the evolving role of blockchain in music, and what the future holds for independent artists in the Web3 era.
If you're an artist, entrepreneur, or music enthusiast curious about the next big shift in the industry, this episode is a must-listen!
Visit our guest’s website: https://www.loop.fans/
Contact our guest: https://www.linkedin.com/in/tom-norwood/