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Sounds Profitable

Bryan Barletta

851 episodes

2 days ago

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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All content for Sounds Profitable is the property of Bryan Barletta and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Show more...

Episodes (20/851)

Sounds Profitable

Building Brands With Podcasts, Industry 2025 Reflections, & More

Today in the business of podcasting: today is the last day to submit to the Podscape winter update, Tom Webster discusses building a brand to sell with your podcast, IAB Australia announces first 2026 event dates and survey, The Podglomerate presents 22 industry leaders looking back at the year and forward to the next, tracking how loyal your podcast audience is, and Eventbrite partners with Listener.com.
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Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

2 days ago

10 minutes

Sounds Profitable

Two Different Kinds of Podcasting, Industry 2026 Predictions, & More

Today in the business of podcasting: the Podscape deadline is fast approaching, a look at Happy Dad seltzer and what it means for podcast branding, is video creating two different types of podcasting, podcasts are a highlight of Defector's annual income report, and what to do when a podcast reaches critical advertising mass.
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Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

3 days ago

7 minutes

Sounds Profitable

Clawing Their Way to Ownership: Why Some Podcasters Are Building Products Instead of Reading Ads

Submit to the Podscape (Deadline is end-of-day November 21st)

A look at what happens when the creators themselves are the brand.

Written and narrated by Tom Webster
Edited by Bryan Barletta and Gavin Gaddis
Audio editing by Gavin Gaddis

Find the full article here on Sounds Profitable.

3 days ago

14 minutes

Sounds Profitable

Bridging Live Events with Podcast Data, iHeartRadio Adds Shortform, & More

Today in the business of podcasting: Eventbrite announces new integration with Listener.com, Apple Podcasts reveals the Top Podcasts lists of 2025, Oxford Road releases the November ORBIT report, and iHeartRadio rolls out short-form video clips in their app.
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Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

4 days ago

5 minutes

Sounds Profitable

IAB AU Audio Advertising Survey, Influencer ROI Transparency, & More

Today in the business of podcasting: The deadline to submit to The Podscape is this Friday, Cloudflare outage plays havok with the internet, The Hollywood Reporter and Spotify post the hour-long roundtable with Golden Globes Best Podcast nominees, IAB Australia confirms dates for early 2026 events and survey for Audio Advertising State of Nation, Digidal looks at the growing sophisitication of influencer marketing, and Local Files Club brings a new twist to audio fiction monetization.

Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

5 days ago

7 minutes

Sounds Profitable

Podcast Audiences Still Listen, Evolving Live Events, & More

Today in the business of podcasting: audio remains the primary mode of podcast consumption, how loyal is your podcast audience?, PAVE teams up with Katheryn Nicolai for special live event, the State of Podcast Business, and CRA announces CRA Audio ID.

Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

6 days ago

7 minutes

Sounds Profitable

Indie Podcaster Report, Podcast Movement Evolutions @ SXSW, & More

Today in the business of podcasting: Podcast Movement Evolutions is going to SXSW next year, Netflix is looking to have a big library of video podcasts, the Independent Podcaster Report, how YouTube podcasts can help with AI search, and USC report finds podcasting's diversity problem at the top of the pack.

Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

1 week ago

11 minutes

Sounds Profitable

Podcast Movement 🔜 SXSW, In-Store Audio Ad Conversions, & More

Today in the business of podcasting: seven headlines from across the industry as we have another special "oops all quick hits" episode. The links to all of which can be found here on Sounds Profitable.

1 week ago

4 minutes

Sounds Profitable

Audio vs. Video Podcast ROI, Threads Improves Podcast Links, & More

Today in the business of podcasting: USC study finds top podcasts skew male and white, Spotify and NMPA open a portal to license audiovisual rights, Lower Street and Podcast Marketing Academy publish a report on the cost of audio podcasting vs video, Netflix wants at least 50 video podcasts when they launch, and Threads beefs up how podcast links look on the platform.

Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

1 week ago

6 minutes

Sounds Profitable

Indie Podcasting's Challenges, Netflix to Produce Video Pods, & More

Today in the business of podcasting: Netflix is looking to make their own video podcasts, The Podcast Host has a survey of indie podcast creators, and Eric Nuzum pitches maybe podcasts don't need vocal credits at the end of episodes.

Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

1 week ago

5 minutes

Sounds Profitable

Netflix Goes Shopping, Local Radio's Podcasting Power, & More

Today in the business of podcasting: the Podscape is taking new submissions, Netflix is shopping around for video podcast licensing, Livewire Labs has a new list of top podcast hosts by episode share, SiriusXM's Q3 report is here, and local radio is getting into podcasts.

Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

2 weeks ago

9 minutes

Sounds Profitable

Netflix is Podcast Shopping, Amazon DSP x iHeartMedia, & More

Today in the business of podcasting: Netflix reportedly is looking to license SirusXM Media video podcasts, Podscribe has new industry rankings, Amazon grows their relationship with iHeartMedia, and brands are expected to decrease open web display ads by 30% in response to AI search overviews increasing zero-click searches.

Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

2 weeks ago

4 minutes

Sounds Profitable

Apple Podcasts Adds Chapters & Links, Fox Buys Audio Fiction, & More

Today in the business of podcasting: Apple has automated chapters and links for podcasts coming, Spotify reports their Q3 earnings (Video podcasts are expensive), and Fox Entertainment acquires a romantic comedy audio fiction production house.

Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

2 weeks ago

4 minutes

Sounds Profitable

Netflix Eyes iHeart Podcasts, New Industry Research Published, & More

Today in the business of podcasting: the Podscape is now taking submissions for the Winter edition, Netflix eyes licensing iHeartMedia podcasts, Acast publishes their Podcast Pulse study, Magellan AI has their quarterly benchmark report, and Robert Tuchman discusses AudienceLift's Publisher Data Transparency feature.

Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

2 weeks ago

6 minutes

Sounds Profitable

Advertisers Jumpstart Holiday Spend, TYT x Noble Mobile, & More

Today in the business of podcasting: the top podcast hosting companies by episode volume, advertisers push holiday spend earlier this year, City Cast recalibrates, how local radio can leverage podcasting, and SiriusXM's Q3 earnings report.

Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

2 weeks ago

7 minutes

Sounds Profitable

Measurement Holds Back $1b, Amazon Corporate Downsizing, & More

Today in the business of podcasting: Amazon has laid off some Audible corporate staff, brands are paying more for less efficient ads, Spotify brought video to AppleTV, the trend of business folks hosting B2B podcasts, and China now requires influencers be qualified to talk about certain topics authoritatively.

Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

3 weeks ago

9 minutes

Sounds Profitable

Triton Digital's AdBuilder, Vertical YouTube Outearns Horizontal, & More

Today in the business of podcasting: Triton Digital launches AdBuilder AI, YouTube Shorts earn more than longform videos per watch-hour, new report argues top-of-funnel brand awareness influences purchase decisions more than thought, and China now requires influencers be qualified in certain fields before speaking authoritatively on several topics.

Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

3 weeks ago

6 minutes

Sounds Profitable

Defining "AI" for Advertising, Acast CEO on Video Podcasting, & More

Today in the business of podcasting: Amazon has laid off some Audible corporate staff, IAB looking to define AI transparency for ads, Acast's CEO on video podcasting, how AI search is changing brand discovery, and Nielsen's summer data on audio listenership.

Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

3 weeks ago

7 minutes

Sounds Profitable

Spotify Revamps Apple TV App, Floating Ad Tech Economy, & More

Today in the business of podcasting: ad tech survives on floating cash, Spotify revamps Apple TV app, Oxford Road finds why advertisers are holding back spend, and Netflix's Spotify choices lack comedy.

Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

3 weeks ago

6 minutes

Sounds Profitable

C-Suite Podcast Hosts, Ads That Cost More for Less Traffic, & More

Today in the business of podcasting: brands are paying more for ads that do less, the rise of c-suite podcast hosts (and why), creators are seeing brand deals later and later into Q4 than usual, how to harness audio podcast clips well on social media, and YouTube's TV presence might be plateauing.

Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

3 weeks ago

7 minutes