308: She Made Over $250,000 From An Event! How Every Expert Should Be Selling In 2025

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Speak Your Way To Cash

Ashley Kirkwood

314 episodes

1 week ago

Ashley Kirkwood from the Speak Your Way To Cash podcast will share business tactics, tips, and strategies from her own experience and interviewing experts in the speaking, sales and entrepreneurship space.

Ashley has built several successful businesses including her law firm and speaking business, where she speaks to colleges and corporations on confidence, leadership, and student success. Her signature speech is entitled, The Currency of Confidence. Ashley has spoken to audiences with as many as 4,000 people in attendance. She has helped several universities reinvigorate student engagement and enjoys speaking to law schools and sharing her story, which is chronicled in her book, The Law School Hustle.

Ashley hosts an event called, Speak Your Way To Cash for speakers looking to enhance their speaking business and learn knock-it-out-of-the-park sales strategies!

Email Ashley at admin@passionpurposeandpaychecks.com.

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308: She Made Over $250,000 From An Event! How Every Expert Should Be Selling In 2025

Speak Your Way To Cash

59 minutes

2 weeks ago

308: She Made Over $250,000 From An Event! How Every Expert Should Be Selling In 2025

ATTEND OUR VIRTUAL 3-DAY EVENT & LEARN TO LAND BIG CLIENTS AS AN EXPERT: https://www.landbigclients.com/register

Join our FREE Skool Community for Experts Looking To Sell More Services: https://rebrand.ly/SYWTCSkool

If you’re a nurse or medical professional who’s exhausted from bedside burnout and toxic hospital politics, this conversation is your permission slip to build a freedom-based nurse business using webinars, high-ticket offers, and live events—without going back to school for another degree or picking up more shifts. Ashley sits down with Millionaire Nurse CEO, Dr. Viola Pierce, to break down exactly how to turn your nursing expertise into a profitable coaching, consulting, or service-based business you can run from your laptop anywhere in the world.

In this episode, Ashley and Dr. Viola get real about:

▪️ How Dr. Viola went from hospital manager in a “sick-care system” that didn’t want to keep patients healthy to building VP Nursing and the Millionaire Nurse CEO brand, helping nurses work from their computers and own their time instead of trading it for floors, shifts, and mandatory overtime. VP Nursing
▪️ The early mistakes that kept her underpaid—serving three different avatars, giving away random “gifts” that had nothing to do with her offer, undercharging for 6-figure results—and the simple messaging and pricing shifts that helped her clients land six-figure contracts and push her business close to seven figures.
▪️ The wild story of the “zero-sale” webinar, the snowstorm conference, and how one data-driven repitch plus a prop-filled, objection-crushing presentation turned into over a quarter of a million dollars in sales at a single event—and why belief, coaching, and preparation matter more than perfect conditions.
▪️ A raw, honest conversation about money, racism, and systems: why Black nurses and professionals should never feel guilty about wanting to get rich, how hospitals profit from sickness, and why the world gets better when the right people have money and power to change healthcare from the outside in.
▪️ Live coaching from Ashley: how to scale a nurse business from multi-6 to multi-7 figures using webinars, two-day virtual summits, better launch tracking, and replacing traditional “closers” with nurses doing consultative sales calls so the sales process feels like care, not pressure.

If you’re a nurse who’s tired of begging for PTO, missing family moments, and watching hospital executives ignore your ideas while you hold the system together, this episode will show you a real, practical path from bedside to business owner—so you can build wealth, reclaim your time, and still change lives on your own terms.

Guest Links – Connect with Dr. Viola Pierce:
▪️ VP Nursing – https://www.vpnursing.com
▪️ Millionaire Nurse CEO Conference + Events: https://millionairenurseceo.com
▪️ YouTube – Millionaire Nurse CEO with Dr. Viola Pierce: https://www.youtube.com/@millionairenurseceo
▪️ LinkedIn – Dr. Viola Pierce: https://www.linkedin.com/in/dr-viola-pierce-millionaire-nurse-ceo-58885ab9

Connect with Ashley and Resources Mentioned:
✔️ Claim Your Free Speak Your Way to Cash® Book: https://www.speakyourwaytocash.com/BookPreviewLive
✔️ Speak Your Way to Cash® Live Rewind: https://www.speakyourwaytocashlive.com/rewind
✔️ Pitch Your Way to Cash® Membership: www.pitchyourwaytocash.com
✔️ Join the Speak Your Way to Cash® Skool Group: https://www.skool.com/sywtc
✔️ Join the Speak Your Way to Cash® Facebook Group: https://www.facebook.com/groups/SpeakYourWayToCash/