310: 10x Your Sales Now By Using Sales Psychology

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Speak Your Way To Cash

Ashley Kirkwood

314 episodes

1 week ago

Ashley Kirkwood from the Speak Your Way To Cash podcast will share business tactics, tips, and strategies from her own experience and interviewing experts in the speaking, sales and entrepreneurship space.

Ashley has built several successful businesses including her law firm and speaking business, where she speaks to colleges and corporations on confidence, leadership, and student success. Her signature speech is entitled, The Currency of Confidence. Ashley has spoken to audiences with as many as 4,000 people in attendance. She has helped several universities reinvigorate student engagement and enjoys speaking to law schools and sharing her story, which is chronicled in her book, The Law School Hustle.

Ashley hosts an event called, Speak Your Way To Cash for speakers looking to enhance their speaking business and learn knock-it-out-of-the-park sales strategies!

Email Ashley at admin@passionpurposeandpaychecks.com.

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310: 10x Your Sales Now By Using Sales Psychology

Speak Your Way To Cash

47 minutes

1 week ago

310: 10x Your Sales Now By Using Sales Psychology

ATTEND OUR VIRTUAL 3-DAY EVENT & LEARN TO LAND BIG CLIENTS AS AN EXPERT: https://www.landbigclients.com/register

Join our FREE Skool Community for Experts Looking To Sell More Services: https://rebrand.ly/SYWTCSkool

What if you could use sales psychology to turn live events, webinars, and keynotes into million-dollar revenue machines—without feeling scammy, pushy, or exhausted? In this powerful talk, Ashley Kirkwood breaks down the receipts behind her multi-seven-figure events and shows you exactly how to shift belief systems, engineer “yes,” and sell from the stage in a way that feels aligned, ethical, and wildly effective. If you’ve ever wondered how to sell high-ticket offers at live events or on webinars without sounding like every other coach online, this is for you.

▪️ Receipts vs. Rhetoric: Ashley shows you why your clients aren’t just battling your price—they’re battling their own past purchases, failed programs, and unopened courses, and how to speak to that psychology in your pitch.

▪️ Unique Selling Power: Learn how to stop sounding like “every other coach” by pulling from your real-life expertise (like Ashley’s trial-lawyer background and trial science) and turning it into a unique positioning that makes your offer incomparable.

▪️ Event Science & Million-Dollar Metrics: Ashley walks through the actual numbers behind her events—how they went from under $1K to $3.5M, why “every 100 people equals $1M” became her benchmark, and what she changed in her live event structure to make buying feel inevitable.

▪️ The Psychology of Yes Framework: Dive into Ashley’s 3-part “Yes” model—personal worth, business worth, and community worth—so your audience isn’t just buying a program, they’re buying a new identity, a more powerful business, and a room full of peers they’re proud to grow with.

▪️ Edutainment, Identity & Objection Handling: From themes (like the Olympics) and props, to identity-based teaching (“non-starter, self-starter, finisher”), to handling spoken and unspoken objections (money, spouse, fear, faith), Ashley shows you how to turn every touchpoint—stories, humor, even your outfits—into intentional conversion tools.

If you’ve been hiding your offer, toning down your gifts, or secretly worried your webinar isn’t “big enough” to sell your high-ticket program, this episode will call you up, not out. You’ll walk away with concrete language, fresh frameworks, and a bold reminder that your job is to transfer belief, not beg for the sale. Hit play, take notes, and then go tell the world what you sell, y’all.

Connect with Ashley and Resources Mentioned:
✔️ Claim Your Free Speak Your Way to Cash® Book: https://www.speakyourwaytocash.com/BookPreviewLive
✔️ Waitlist for Black Women Sell Live: https://www.blackwomensellevent.com/
✔️ Pitch Your Way to Cash® Membership: www.pitchyourwaytocash.com
✔️ Join the Speak Your Way to Cash® Skool Group: https://www.skool.com/sywtc
✔️ Join the Speak Your Way to Cash® Facebook Group: https://www.facebook.com/groups/SpeakYourWayToCash/