Speaking of Bikes gives you a front row seat to the culture, technology, and economics of cycling. Each episode dives into the stories, people, and trends shaping the sport—from the rise of e-bikes and cutting-edge tech to the personalities driving today’s racing scene and the brands behind tomorrow’s innovations. Whether you’re a lifelong rider, an industry insider, or just curious about the business and lifestyle of bikes, Speaking of Bikes connects you to the conversations that matter most in the world of cycling.
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Speaking of Bikes gives you a front row seat to the culture, technology, and economics of cycling. Each episode dives into the stories, people, and trends shaping the sport—from the rise of e-bikes and cutting-edge tech to the personalities driving today’s racing scene and the brands behind tomorrow’s innovations. Whether you’re a lifelong rider, an industry insider, or just curious about the business and lifestyle of bikes, Speaking of Bikes connects you to the conversations that matter most in the world of cycling.
Episode 6: E-Bikes Are Booming! So Why Is The Industry Struggling?
Speaking of Bikes
44 minutes
6 days ago
Episode 6: E-Bikes Are Booming! So Why Is The Industry Struggling?
In this episode of Speaking of Bikes, we sit down with e-bike veteran and CEO of Pedego, Larry Pizzi for a candid, wide-ranging conversation about the state of the e-bike world in 2025.E-bikes remain the fastest-growing segment of the entire cycling industry. However, the U.S. is set to increase tariffs on Chinese e-bikes from 25% to 100%, dramatically reshaping the economics of the category. Layer this on top of already-volatile state and city-level regulations governing e-bike classes, speed limits, and battery standards, and the market feels unsettled at best.We also dig into the most critical issue facing U.S. bike companies today: tariffs. Larry explains how Section 301 duties and uncertainty around future trade policy are shaping everything the industry is doing (including waiting for a ruling from the Supreme Court) and why the current environment poses an existential threat for many brands.Toward the end, we address the headline everyone in the industry is watching: the apparent collapse of Rad Power Bikes. Larry offers an insider’s perspective on what went wrong, what it means for consumer trust, and how the fallout may reshape the e-bike category for years to come.If you care about the business of bikes, especially the fast-evolving U.S. e-bike sector, this is a conversation you won’t want to miss.
Speaking of Bikes
Speaking of Bikes gives you a front row seat to the culture, technology, and economics of cycling. Each episode dives into the stories, people, and trends shaping the sport—from the rise of e-bikes and cutting-edge tech to the personalities driving today’s racing scene and the brands behind tomorrow’s innovations. Whether you’re a lifelong rider, an industry insider, or just curious about the business and lifestyle of bikes, Speaking of Bikes connects you to the conversations that matter most in the world of cycling.
