In this episode of Speaking of Bikes, we sit down with e-bike veteran and CEO of Pedego, Larry Pizzi for a candid, wide-ranging conversation about the state of the e-bike world in 2025.E-bikes remain the fastest-growing segment of the entire cycling industry. However, the U.S. is set to increase tariffs on Chinese e-bikes from 25% to 100%, dramatically reshaping the economics of the category. Layer this on top of already-volatile state and city-level regulations governing e-bike classes, speed limits, and battery standards, and the market feels unsettled at best.We also dig into the most critical issue facing U.S. bike companies today: tariffs. Larry explains how Section 301 duties and uncertainty around future trade policy are shaping everything the industry is doing (including waiting for a ruling from the Supreme Court) and why the current environment poses an existential threat for many brands.Toward the end, we address the headline everyone in the industry is watching: the apparent collapse of Rad Power Bikes. Larry offers an insider’s perspective on what went wrong, what it means for consumer trust, and how the fallout may reshape the e-bike category for years to come.If you care about the business of bikes, especially the fast-evolving U.S. e-bike sector, this is a conversation you won’t want to miss.
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