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Spieckerman Speaks Retail
Carol Spieckerman
68 episodes
1 month ago
Carol's back with another Retail Heat Map episode as we head into sink or swim season, and the riptides are relentless. From tariff tremors exposing who’s agile (and who’s adrift) to Target's continuing identity crisis and chaos to Lululemon finding that "special" isn't a permanent condition, these are more than random retail headlines — they're proof that the margin for error has evaporated. Drawing from her latest media commentary and client conversations, Carol Spieckerman, president of Sp...
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Carol's back with another Retail Heat Map episode as we head into sink or swim season, and the riptides are relentless. From tariff tremors exposing who’s agile (and who’s adrift) to Target's continuing identity crisis and chaos to Lululemon finding that "special" isn't a permanent condition, these are more than random retail headlines — they're proof that the margin for error has evaporated. Drawing from her latest media commentary and client conversations, Carol Spieckerman, president of Sp...
Show more...
Marketing
Arts,
Business,
Society & Culture,
Design
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Are you Ready for Unready? It’s Launch and Learn Time!
Spieckerman Speaks Retail
13 minutes
1 year ago
Are you Ready for Unready? It’s Launch and Learn Time!
The old days of retailers quietly testing new tech offstage are a relic of the past. Welcome to the launch and learn era, where retailers are ditching the warm-up act and releasing tech straight into consumer environments before the kinks are worked out. It's a gutsy game of moving fast and iterating even faster based on real-time shopper feedback. This high-risk, high-reward strategy aims to keep retailers innovating at a rapid pace, but it isn’t without potential pitfalls.Carol dives into t...
Spieckerman Speaks Retail
Carol's back with another Retail Heat Map episode as we head into sink or swim season, and the riptides are relentless. From tariff tremors exposing who’s agile (and who’s adrift) to Target's continuing identity crisis and chaos to Lululemon finding that "special" isn't a permanent condition, these are more than random retail headlines — they're proof that the margin for error has evaporated. Drawing from her latest media commentary and client conversations, Carol Spieckerman, president of Sp...